With the rapid development of digital advertising, various advertising platforms have sprung up, among which Xiaomi Advertising has become a popular platform for advertisers to launch with its strong user base and precise positioning technology. Among the many delivery methods of Xiaomi advertising, the EMI platform has attracted the attention of many advertisers with its unique billing rules. This article will detail the billing rules of the EMI platform to help advertisers better understand and take advantage of this delivery method.
EMI is a kind of advertising platform for Xiaomi advertising, which supports the placement of information flow ads and Mimeng ads. In-feed advertising is a primitive form of advertising that pushes ad content to users in a non-intrusive way through algorithmic recommendations. Mimeng Advertising is the advertising form of the Xiaomi Advertising Alliance, covering many of Xiaomi's applications and products.
Billing rules for In-feed ads and Memom ads
In-feed ads and Mimen ads are billed on the EMI platform using bivalent advertising. Specifically, the deduction standard is: cpc = next bid * next click-through rate current advertiser click-through rate + 001。This means that an advertiser's actual charge** depends on their bid, the next advertiser's bid, and the click-through rate of both parties.
With this billing method, advertisers need to keep an eye on competitors' bids and click-through rates so they can adjust their bidding strategies in a timely manner. At the same time, optimizing ad creativity and improving ad quality are also effective ways to reduce deductions**.
Billing rules for other placements
Except for in-feed ads and Mimom ads, all other advertising spaces on the EMI platform are billed on a one-price basis. This means that the advertiser's bid is a deduction** with no discounts or markups. Therefore, advertisers need to set their bids carefully to avoid too high or too low** affecting ad performance.
Keep an eye on competitors:In a bivalent environment, advertisers need to keep an eye on competitors' bids and click-through rates so they can adjust their bidding strategies in a timely manner. This information can be obtained by utilizing Xiaomi Ads' competitive analysis tool.
Improve the quality of your ads:Optimising your ad creative, making it more relevant and engaging is an effective way to reduce chargebacks**. You can use the A B test to compare the performance of different creatives and find the best combination of ideas.
Precise Orientation:Take advantage of the targeting feature of Mi Ads to reach your target audience with precision. It can be targeted according to the user's interests, behavior, geographic location and other information to improve the pertinence and relevance of advertising.
Smart Bidding strategies:Through machine Xi and artificial intelligence, bids can be dynamically adjusted based on the real-time performance of your ads to ensure you get the best chance of showing at the right time. This can help advertisers achieve better performance when they are on a budget.
Data-Driven Optimization:By in-depth analysis of advertising data to understand users' behavior and interests, you can optimize your advertising strategy and creative content more accurately. With the analysis tool of Xiaomi Ads, you can monitor the performance of your ads in real time and adjust accordingly.
Cross-platform integration: Integrating Xiaomi Ads with other social platforms can expand the reach and influence of ads, and increase click-through rates and click-through rates. For example, you can consider cooperating with social platforms such as WeChat and Weibo for promotion.
Budget allocation:Allocate your daily budget wisely to ensure you have enough budget to support your bids when it matters most. Consider lowering your bids during off-peak hours and increasing your bids during peak hours for better performance.
Through the detailed introduction of the billing rules of the EMI platform, we can see that this platform provides advertisers with flexible and diverse advertising and billing methods. Advertisers need to choose the appropriate delivery and billing methods according to their marketing goals and budget, and constantly optimize and adjust to achieve better delivery results. At the same time, keeping an eye on industry dynamics and technology developments and keeping up with the latest trends in digital advertising is also key to advertisers' success on EMI platforms.