In today's digital advertising ecosystem, efficient and convenient delivery management tools are essential for advertisers. Mi Ad Platform understands this need and has launched a one-page ad creation feature to help advertisers quickly set up and adjust ad plans, ad groups, and ad creatives in a unified interface. This article will analyze the features and experience of this feature in detail to provide reference for advertisers.
1. Advertising plan
Advertisers can choose to run in store, not in store, or in Memen to meet different marketing objectives.
Set a schedule to make sure your ads appear during the right time period.
Budgets help advertisers control the total amount of money they spend on ad serving.
The choice of targeting method (non-store + Miman only) gives advertisers more flexibility to adjust their targeting strategy.
2. Ad group
Select the form of promotion and resources, such as feeds, banners, etc.
Set up targeting to fine-tune the target audience, including time period, region, gender, age, network, audience, interests, app behavior, and app users.
3. Advertising creativity
Choose your ad placements and ad styles to make sure your ads appear in the right places and in an engaging way.
Fill in the information such as creative, address, monitoring link, deeplink, channel package, and bid to complete the creative setting.
Verification function: Quickly identify which fields meet or do not meet the submission criteria in the form of checkmarks and gray dots to help advertisers quickly locate and resolve issues.
Layer switching: Advertisers can quickly switch between ad plans, groups, and creatives, view and edit edits to improve operational efficiency.
Entrance 1: Quickly create an ad from the "Create ad" in the top right corner of your account. Advertisers can select an existing ad plan group to create a new ad creativeOr create a new ad plan and create ad creatives step by step. This portal provides an avenue for advertisers to quickly launch their ads.
Entrance 2: Create an ad step-by-step on the Ads management page, following the process of creating a new ad plan - creating a new ad group - creating a new ad creative. This is suitable for situations where advertisers need to set up each tier in detail.
Ease of useOne-page ad creation integrates all levels of ads in one page, allowing advertisers to create and manage ads without jumping to multiple pages, greatly improving operational efficiency.
Comprehensive information: Advertisers can view and edit all relevant information about their ads in one page, including serving settings, targeting information, creative content, etc., to ensure consistent and accurate ad delivery.
FlexibilityWhether it is quick or step-by-step, advertisers can choose the appropriate creation method according to their own needs to meet different delivery scenarios and time requirements.
Problem identification and resolution: The checksum function helps advertisers quickly identify problem fields and reduce the possibility of incorrect submissionsAt the same time, the tier-switching feature also makes it easy for advertisers to quickly locate and resolve issues between different tiers.
Directional accuracyThrough rich targeting functions, advertisers can target audiences more accurately and improve the effectiveness and conversion rate of advertising.
Budget control: Setting the time and budget helps advertisers better control the cost and risk of ad delivery, and achieve a more robust marketing strategy.
The one-page ad creation feature provides advertisers on the Xiaomi Advertising Platform with a convenient and efficient ad management tool. By integrating all levels of advertising, providing rich targeting capabilities and flexible creation methods, this feature not only simplifies the ad delivery process, but also improves the accuracy and effectiveness of ad delivery.