This year's business is getting harder and harder, and it seems that there is no way out for everyone I have come into contact with.
When I was delivering today, I passed by Lao Cai's company and went up to him to drink tea, and I just saw that he was urging customers to pay.
Lao Cai sold his 6 kg of ** at the bottom of the box and put it into factory production because of the hot orders at the beginning of the year this year.
As a result, a total loss of more than 400,000 yuan was made in October and November.
He complained that he didn't do anything this year, and the value-added of 6 kilograms alone was more than 400,000, and he threw it away at 403 yuan at the beginning of the year, and the current ** is about 473 yuan.
Lao Cai is not a rookie in the business field, he has been in business for more than 20 years, with several ups and downs, and now this business has been in the 8th year since 15 years.
His customer base is very wide, and he can basically rub a little bit of every wave of dividends.
At the beginning, he was doing the second batch of business in various places, and then the gold store gift business became popular, and he received hundreds of customers of this type before and after, and when the e-commerce involved this category, he also received a lot of e-commerce orders.
Many well-known brand companies have actually cooperated with him when they make some silver gifts, and he used to make gifts for some brand companies with a single order of more than 100,000 pieces.
Even after 20 years, he began to develop by leaps and bounds in jewelry live broadcast e-commerce, and he kept up, at that time, he cooperated with 9 of the 13 authorized online live broadcast companies of a certain brand in China.
His factory is really the first in the industry in his category.
Such a business veteran, the business began to be in shambles in the third quarter of this year.
The business of the second batch is okay, but the arrears cycle is getting longer and longer, and the business of gold store gifts is even worse, and customers run away at every turn.
In previous years, the annual meeting gifts of various brand companies since September have basically not been seen this year, and some brands still do it, but the number of orders has changed from 100,000 pieces to 10,000 pieces.
The live broadcast company is also in a recession, the product category is adjusted, and there are few of the dozens of models he used to supply, and the number of orders for these models has also decreased from 5000-200,000 to 500-2000 pieces.
Listening to his complaints, I feel worse than self-employed like me.
He said that he was now a shopkeeper.
I have been busy for 10 months this year, and after all kinds of payments, I have earned a salary.
In fact, I also found that the life cycle of the current category is getting shorter and shorter, although it seems that the entire revenue has not changed much. But I rely on more new categories to make up for the previous old categories, in order to barely maintain the overall income from declining, I now have to earn a dollar, the degree of hard work may be more than ten times more difficult than before.
A few friends who do live broadcasts are also saying that it is easy to spend money now, and it is difficult to collect a penny, and many people can't maintain their revenue, and they are all declining, just to see how much everyone is declining.
Traditional wholesalers are also in a painful transformation, there is a familiar silver jewelry wholesale showroom, the performance has slipped from 10 million per month to more than 4 million last month, a loss of about 200,000 a month.
They're working harder this year than ever.
In the past, I was very Buddhist and waited for customers to come to the door, but now I will take the initiative to contact and develop new channels, broadcast live by myself, find experts to bring goods, and spend money on the short ** platform and ** platform, but the performance is still the same as a landslide.