More marketing dry goods are available in medicine
As the weather continues to cool down, store sales will also enter the peak sales season, and the last two months of the year are important times for major pharmacies to compete for gold and silver. During peak sales periods, how can pharmacies make the store's performance grow by leaps and bounds, reaching or even exceeding expected sales?
In order to win the favor of consumers in marketing activities, stores should create corresponding consumption concepts for customers according to the characteristics of the season, local customs and the products they handle, and guide customers to consume around this concept in practical work.
The following is a list of several key points around winter marketing, friends can refer to it
1. The environment of the pharmacy is warm and homely
If the temperature of the pharmacy is cold in winter, and the clerk is also cold, no matter how cheap the medicine is and how crazy the activity is, the customers will not be full.
Therefore, in winter, the heating or air conditioning in the store can be turned on and adjusted to the right temperatureThe clerk should keep smiling and enthusiastic service, and customers should use the same attitude to buy or not
You can also hang red peppers, red lanterns, warm-colored hanging flags, pop, ribbons and other decorations in the store, so that the pharmacy will be prosperous and warm like home, and customers will naturally come to the door.
2. Do a good job in winter categories
In winter, the weather becomes colder, and some winter diseases also occur frequently, such as lung diseases, cardiovascular and cerebrovascular diseases, digestive system diseases, etc., so the prevention and development of common diseases in winter are particularly important.
Here we highlight a few common diseases:
1) Colds. Generally speaking, influenza is characterized by a sudden onset, chills, high fever, headache, muscle and joint aches, malaise, nasal congestion, sore throat and dry cough, fever above 39 degrees Celsius, and can also cause complications such as pneumonia. Common** symptoms include itchy and sore throat, nasal congestion, watery eyes, runny nose, sneezing, cough, mild fever, headache, and sore throat.
2) Chronic bronchitis.
It is generally caused by infection, long-term smoking and other factors, the elderly, smokers, people with chronic diseases and low immunity are prone to chronic bronchitis in winter, and it is easy to develop emphysema, and even develop into pulmonary heart disease in severe cases.
3) Respiratory diseases.
Winter is the season when respiratory diseases are prone to rage, and asthma is one of them. In winter, many places, including homes, are prone to closed doors and windows, resulting in polluted indoor air, and some families have pets, which are also easy to induce asthma under the stimulation of pet fur and other allergens.
4) Cardiovascular and cerebrovascular diseases.
The cold climate will cause people's blood vessels to constrict, increase blood pressure or unstable blood pressure, increase the burden on the heart, and easily develop cerebrovascular diseases, so it is necessary to beware of cardiovascular and cerebrovascular diseases in winter.
5) Digestive disorders.
In winter, the weather is cold, the human gastrointestinal system is prone to dysfunction, patients with the original gastric ulcer are also prone to disease, some overeaters and people with poor gastrointestinal function are prone to stomach discomfort, indigestion, and even gastroenteritis.
In addition, in recent years, the number of haze weather in winter has increased, and anti-haze equipment should also be used as a key category for pharmacies in winter.
In addition, the demand for skin care products will increase due to cold and dry winters.
These categories can start with customer education, for example, for the anti-smog category, customers can be informed of the hazards of haze to the respiratory system, cardiovascular system and **, combined with health lectures to stimulate customer flow.
In winter, warm tonic herbs are also very popular with customers. The store should mainly use expensive and nourishing soups, and can also prepare various foot soaking recipes and carry out activities according to their own advantages.
3. Grasp the festival and solar terms
For pharmacies, winter is also the time to give back to customers at the end of the year, for example, the end of the year Thanksgiving promotion, the end of the year member Thanksgiving feedback, the end of the year member points exchange, etc., combined with the meaning of the pharmacy itself for customers and its marketing strategy, we first pay attention to the appropriate theme of the event:
In addition to buying gifts and giving away for free, what other forms of activities are there in the pharmacy event planning.
Activity form]: Free for members.
Activity content]: During the event, all member customers who exceed *** points in our store can receive a pair of self-heating knee pads for free with their membership cards.
Precautions]: According to the number of members, the number of points to be received for free is formulated, if there are 100 people in our store who exceed xxxx points, you can choose members with xxxx points.
Activity form]: Points are spent as money.
Activity content]: During the event, customers can redeem gifts with the points on the membership card, or they can be used directly in cash.
Precautions]: According to the enterprise membership points system, if 100 points are worth 1 yuan, they will be reduced according to the rules.
Activity Format]: Member**
Activity content]: During the event, member customers can enjoy ** price when purchasing the following products. (Do not participate in the gift).
Protein powder (original price: xxx yuan, **price xxx yuan, minimum purchase for 3 people).
Foot bath health machine (original price: xxx yuan, **price xxx yuan, minimum purchase of 3 people).
Ejiao (original price: xxxx yuan, **price xxxx yuan, minimum purchase of 3 people).
Precautions]: Customers buy enough separately, and also enjoy the first price, such as a customer buys three catties of Ejiao, can be directly traded at the ** of xxxx yuan.
Activity form]: Pre-order is more discounted
Event content]: Before the start of the event, the following products can be pre-ordered in advance, and you can participate in other activities during the event.
Panax notoginseng medicinal wine: pre-deposited x yuan to x yuan.
Electronic sphygmomanometer: pre-deposited xx yuan to xxx yuan.
Wheelchair: pre-deposited xxx yuan to xxx yuan
Note: After the event starts, customers cannot enjoy the discount with this **.
Activity form]: Half price on New Year's Eve
Activity content]: From 23:30 on December 31 to 00:30 on January 1, members will purchase half-price carnival of all goods, and each person is limited to two per card, and will be sold at the original price after exceeding!(Do not participate in the gift).
Precautions]: Employees are required to guide customers to consume, and the cashier counter needs to maintain the queuing order in advance to avoid on-site chaos.
Activity form]: Full gift
Activity content]: During the event, customers who shop to a specified amount will be given gifts, and the receipts will not be split or accumulated.
Full xx yuan will give a pair of 2023 wall calendars.
Get a double-layer dumpling plate for xxx yuan.
If you are full of xxx yuan, you will get a bag of dumpling powder (ten catties).
Notes] Giveaways are seasonally oriented.
Event Format] **Special Zone
Activity content] During the event period, designated products will be sold. (Limited to two boxes per person).
Colds: cold spirits, four seasons cold tablets, cold and heat clearing granules, etc.
Gastrointestinal tract: morpholine, omeprazole enteric-coated capsules, stashu.
Pediatrics: Hutong, Ding Gui'er umbilical patch, pediatric cough syrup.
Cardiovascular and cerebrovascular products: betalux, compound salvia tablets, simvastatin tablets.
Note] Each category combines the following aspects when selecting products: season, advertising effect, brand awareness, sales quantity, and dosage form.