This content will sort out the common problems in the heating delivery of 100+ content for you, help you avoid common minefields in advance, and improve the efficiency of delivery.
1. Does the heating material have an "advertisement" mark?
Hundred + heating is a content heating tool, and the heating material is the original content of Baijiahao, not an advertisement, without advertising logo.
2. Does 100+ delivery support heating for the content of other accounts?How do I choose a heating account?
You can heat content that meets the heating requirements for any account.
Operation method: Enter the heating order page, select the heating content module, and select the account logged in to the 100+ platform as the heating account by defaultIf you need to heat other accounts, click the [Change Account] button to choose to heat the content of other accounts. You can quickly find the account that needs to be heated by searching for the full name of the author's account or the ID of the account. After finding the account that needs to be heated, click [Select] and confirm to switch the heated account.
3. How to heat multiple materials?How to multi-select the materials under the accounts of other influencers at the same time to heat?If I have switched from the material filter interface of the first influencer account to the material filtering interface of the second influencer account, and I want to select more materials under other influencer accounts, how do I switch to the first?
Three, the fourth. The material filtering interface of the influencer account?
If you select multiple materials for delivery, 100+ will start the multi-material optimization mode, and the current maximum number of material selections is 5. Optimize the creative content during the heating process, so that the budget can be spent more on high-quality materials, which will bring better results. It is suitable for users who do not have a single material that they clearly want to heat, and hope to be able to heat multiple materials that need to be heated, select the best of the best, and improve the overall user interaction and marketing effect.
At the same time, 100+ platforms support:
If you need to select multiple materials under other influencer accounts at the same time, you can click the [Change Account] button, and enter the influencer account name or influencer ID, and after confirming the selection, you can jump to the material selection interface under the new influencer account on the premise of retaining the previously selected materials, and select the materials on the material selection interface of the new talent account. You only need to repeat the operation of switching from the material filter interface of the first talent account to the material filter interface of the second talent account, and each time the material filter interface of the talent account is switched, it will not affect the talent materials you have selected in the past, and all the selected material information will be summarized in the Selected column.
4. What are the precautions for using the multi-material optimization function?
The precautions are as follows:
1) Multi-material selection does not support the mixed delivery of different types of materials for the time being (for example, after selecting ** material, you can no longer select ** material mixed delivery).
2) Multi-creative optimization currently only supports ** and ** types of material delivery.
3) Multi-material selection: The current maximum number of materials is 5.
4) Under the multi-material optimal delivery, the review status between the materials does not affect each other, and when a material is approved, it will start to be delivered, and will not be affected by the unapproved materials.
5. Why does the delivery goal only support component clicks, but not deeper conversions, such as activating form submissions?
Compared with Component Clicks, the delivery data for deep conversion goals such as activating form submissions is more sparse, and model iteration needs to be gradual and gradual. Therefore, at present, only the Component Click Targeting is supported. Subsequently, with the accumulation of delivery data, it will gradually support the selection of delivery targets such as activating form submissions.
6. After selecting the Component Click target, can 100+ ensure the number of clicks on the component?
There is no guarantee, whether the user clicks on the component mounted in a piece of content is determined by a number of factors, such as content quality, component quality, content and component relevance and other factors will affect whether the user clicks on the component, 100+ can not 100% guarantee the number of clicks on the component, but 100+ can maximize the number of component clicks as much as possible on the premise of ensuring the number of impressions.
7. What are the similarities and differences between selecting the delivery component and clicking on the delivery target, and selecting the number of impressions as the delivery target?
Similarities: The billing points are the same, and they are all billed according to the number of impressions of the content
Differences: When selecting Impressions as the delivery target, the platform only delivers the number of impressions of the content, and will not optimize the number of component clicks brought by the content impression, while when selecting Component Clicks as the delivery target, the platform will not only deliver the number of impressions of the content, but also optimize the number of component clicks brought by the content impression, so as to maximize the number of component clicks under the same budget consumption.
8. Can I add delete replacement materials during the delivery process?
Not supported yet, because 100+ will accumulate delivery data in real time during the delivery process to optimize the overall delivery effect of the order, if the material is changed during the delivery period, the previously accumulated delivery data will become invalid, which is not conducive to the optimization of the overall delivery effect of the order, so it is not supported to change the material during the delivery process.
9. Why is there no entrance to the content that has been voted before?
*It can be placed within 7 days of release, within 21 days for small**, and within 30 days for short**, and cannot be cast beyond the validity period.
10. Can audience targeting and basic targeting be used at the same time?
No. Basic targeting and audience can only select one or the other per order, and the two targeting ** are inconsistent.
11. Why does the delivery completion rate become lower after I use audience targeting?
After using the targeting ability, the selection of the population range will be smaller than the recommended population, and the completion rate will be lower when the crowd is too small.
12. How long is the Stargazing Chart Crowd Pack valid for?
Newly generated audiences remain in place for 60 daysThe system provides themed audiences that can be used all the time.
13. Can I use the crowd packs used by the information flow platform to place them in 100+?
OK. Select the crowd pack on the stargazing platform and send it to the account of the "100+" channel, and you can use it.
14. Why don't I see the corresponding crowd pack on the 100+ platform after the stargazing disk operation?
Stargazing Disk (It takes about 3 hours to calculate the crowd offline, if you have not seen the crowd pack in the 100+ platform, please contact your sales or customer service for feedback.)
15. Why is the order consumption slow?
If your consumption rate is slow, it may be because:
1.100+ was selected when it was deliveredCrowd targetingIf the audience package is less than 100w, or the audience package timeliness is not created in the past 3 days, and the crowd activity is not enough, it will lead to the situation that the order cannot be consumed. (Tips: Indicators such as the size of the crowd, the timeliness of the crowd, and the activity of the crowd are the core factors that affect the delivery effect, and the crowd packing, it is recommended that the crowd package is greater than 100w, and the crowd packet timeliness should be created within the last 3 days).
2.useSame targeting conditionsMany timesDuplicate deliveriesIn this case, it is recommended to select a new material to serve
3.SelectedCompetitive time deliveryIn the traffic competition stage (such as 11-13 noon, 18-20 pm), the speed of consumption may be slowed down, and the consumption will be faster during the time period when the traffic is sufficient.
16. How to choose the delivery time?
If there are no special requirements for delivery requirements and there is a strong budget consumption demandIt is recommended to choose a longer period of 3 days or more, so as to avoid the fierce competition period and let the traffic run out.
17. What kind of content is suitable for 100+?
Content quality (access basis): The content needs to pass the security audit and quality audit of Baijiahao.
Content freshness:It is best to post within 3 days
Material indicator requirements: natural flow has been verifiedThe CTR is higher and the completion rate is higher(the higher the metric, the easier it is to distribute).
Content Richness: ProvidedMore than 5 material NIDs for the system to optimize
18. How to choose the delivery orientation method?
Quickly create a hit:If you want to quickly create a popular model and maximize high-quality traffic, it is recommended to choose System Intelligent Recommendation.
Precise Orientation:If you need precise targeting (such as real estate, down-line store customers, and pay attention to the conversion effect of the circled group), it is recommended to select custom targeted targeting to target the group of people with specified gender, age, region, and interest tags.
Exclusive to Business Customers:You can use the stargazing disk (circle a custom audience pack to carry out targeted delivery. (Advantages: Support the use of the information flow platform has used the crowd package, and the remarketing effect is better for the group, and the delivery is more accurate.) ）
For more exciting content, welcome to visit the official website of 100+ (to view and experience. 