According to the data released by the Passenger Association, the domestic high-end automobile market performed well from January to November this year, making the import volume of passenger cars only 7190,000 units, but the sales of many imported luxury car brands showed an increase compared to the same period last year.
In terms of brands, in November this year, most of the sales of imported luxury car brands and mainstream car brands showed an increase compared with November last year. Among them, Lexus ranked first with 18,917 sales, an increase of 49 percent year-on-year64%。BMW, which ranked second, saw only a slight year-on-year increase in sales, followed by Mercedes-Benz and Porsche, which were in a year-on-year decline, down 8 percent respectively74% vs. 1660%。
Audi, which was fifth-placed, failed to break the five-digit sales figure and became the lowest-selling brand among the three BBA brands, but its sales increased by 84 percent year-on-year52% second only to the Sixth Land Rover. In addition, sales of Volkswagen and Subaru, which are major imported brands, both declined year-on-year, and both failed to reach the quadruple digits in mid-November.
From the perspective of cumulative sales, from January to November this year, the cumulative sales of BBA three and Land Rover have increased significantly year-on-year, while Lexus, which has performed relatively well in previous years, has shown a decline, although it won the sales championship in November this year, but the cumulative sales in the first 11 months of this year were 158361, down 7 compared with the same period last year57%。Some industry insiders believe that the main reason for the decline of Lexus is that although Lexus is also trying to transform to the direction of electrification in keeping up with the times, it has never been widely recognized by the market.
In addition to Lexus, Porsche's cumulative sales have also declined significantly, down 14 percent year-on-year82%, with cumulative sales of only 73,316 units.
In general, in the luxury car market, Mercedes-Benz, BMW, Audi and Land Rover are stronger, Lexus, Porsche and Volvo will be weaker, while some joint venture brands such as Toyota, Volkswagen, Subaru and other joint venture brands are shrinking rapidly with the development of the domestic automotive industry, and may not be seen in the future.