Recently, the annual hit movie "Disappearing Her" was officially announced to be adapted into a ** drama. According to the plan, the ** drama version will be available next summer. This is another head film and television IP that has turned to the ** drama market in recent years. In the past year, film and television works such as "Tang Dynasty Legends", "Crime Hunting Guide", "Walking on the Moon Alone", "Detective Chinatown" and other film and television works have successively launched ** drama versions. The ** drama "Lion Boy" will also premiere at the Guangzhou Grand Theatre on New Year's Eve in 2024. The addition of film and television IP is allowing more audiences to understand the content form of ** drama. Looking back on the past few years, although the epidemic has brought many uncertainties to the performance market, the introduction of international performances has been suspended, which has objectively given local ** dramas great room for growth. If the 2018 variety show "Sound into the Heart" is an inflection point in the local ** drama market. In the first year of the return of overseas ** dramas to the market, with the change of some audience habits, some signs of change in local ** dramas have appeared. 
Film and television IP is a ** drama"She Who Disappeared" is the head IP of the latest ** drama market. Since the adaptation of "The Hidden Corner" and "The Silent Truth" into ** dramas in 2021, more and more film and television IPs have announced the launch of ** drama versions. By this year, the adaptations of popular IPs such as the online drama "Crime Hunting Guide", "Zhou Shengru", the movie "Lonely on the Moon" and "Detective Chinatown" have all completed a round of performances. From the perspective of the market, suspense IP is still more attractive, and ** drama companies often choose works with distinct themes and vertical adaptations. is still a relatively niche ** drama, and has high hopes for taking advantage of well-known IPs. Popular IP has a unique brand effect and influence, which can quickly attract a large number of loyal fans and a wide audience of the original work, expand the audience group of ** dramas, and reduce the risk of market promotion. For the IP side, ** drama has the advantage of long-term continuous touring, which can help IP achieve long-term operation, continuously deepen and consolidate the influence of IP, and extend its life cycle. Miao Shike, the first ** drama production company involved in IP adaptation, once said that when the two dramas "The Hidden Corner" and "The Silent Truth" were on the air, he took the initiative to contact the platform iQiyi and the original author Zijin Chen to **produce** the possibility of the drama. Both parties are happy to see such a new form of development, and the cooperation was finally negotiated, and the two ** drama works were officially announced a few months after the series was broadcast. There are also IP parties who choose to take over the production of ** dramas by themselves. Changxin Media has established an offline performance content label "Lizifang", and has now produced the ** drama "Soul Ferry: Eternal Life" and "Tang Dynasty Legends: Mandala". This year, "Tang Dynasty Legends: Mandala" was on the hot search several times during the tour, making up for the gap between the two seasons of episodes and playing a positive role in maintaining IP popularity. More than that, Changxin once said to the outside world that he would try to develop a new model and input the original characters in the ** drama into the online drama to realize the reverse transmission from the stage play to the TV series. Under the IP system of "Tang Dynasty Legends", Changxin is planning to adapt it into a drama to further lower the threshold for performances and performances. 
This means that the value of ** drama as an IP incubation is being more recognized. IP parties such as Ningmeng Film and Television have also further opened up the linkage between ** dramas and film and television dramas in actual operation. In October this year, in the TV series "Ask the Heart", which is also produced by Ningmeng Film and Television, the picture of the ** drama "Crime Hunting Guide" also appeared, and a closer linkage effect was produced between IPs. Judging from the recent official announcement that the ** drama "Disappearing Her", adapted from the 2023 phenomenal movie of the same name, will start next summer, ** drama has entered the field of vision of some film and television companies, and the synergy between IP and ** drama is expected to be further deepened. 
The national wind blows into the ** drama**The drama "The Queen of the Southern Tang Dynasty" completed the third round of tour in April this year, as a national style drama incubated by Shanghai Cultural Square, "The Queen of the Southern Tang Dynasty" can be said to be the first to trigger a national style boom in the **drama circle. This trend is intensifying. The Shanghai Cultural Square Chinese original ** drama incubation plan, which has entered its fifth year, has similar works shortlisted this year, and the ** drama "Liao Zhai's Huang Jiulang" is based on the classic oriental story of "Liao Zhai". The ** drama "Yang Jian", which started at the end of the year, is already the fourth work of the "New National Style" series of the drama guys, and the second round of ticket sales for next year has just been completed after the first round of performancesPrior to this, the original ** drama "Will Enter the Wine", which tells the story of Li Bai's life, premiered in Beijing in September, and has been performed more than 40 times in 8 cities across the country, with more than 50,000 viewersAfter three years of incubation, the ** drama "Thorn Qin", which integrates Peking Opera elements, sold out 4 performances before the premiere, and the average attendance rate reached 95% in the first week after the performanceIn addition, there are also original ** dramas with national themes such as "Pipa Xing", "Nankong", "Guangling Juexiang", "Sanxingdui", etc., all of which have received enthusiastic responses from the audience. According to recent information, on the occasion of the 551st anniversary of Mr. Wang Yangming's birth, the ** drama "The Wind in the Sky" with Wang Yangming as the core was officially announced that it will be rehearsed for the first time in January 2024 and then start a national tour. The encouragement of policies and changes in the market environment have provided favorable conditions for the rise of traditional cultural themes. The demand for diversified and innovative content in the **drama market has further catalyzed the popularity of national style dramas. On the one hand, familiar legendary characters, historical stories, myths and legends have a good recognition and story foundation in the minds of the audience, which is conducive to broadening the audience of ** dramas;On the other hand, the integration of traditional **, dance, opera and other elements, combined with multi-** and AI technology, to achieve a younger expression of traditional culture, can bring a new audio-visual experience to the audience, just to meet the preferences of mainstream ** drama audiences. 
However, it is worth noting that the national style drama is challenging in artistic creation, and by combining traditional elements with modern theater technology, the creative team should give new forms of expression and interpretation to traditional culture, so as to make it more in line with the aesthetic needs of modern audiences. Judging from the project plans of some domestic companies, traditional cultural themes have attracted the attention of many ** drama teams, and many projects are in the research and development stage. In the future, the national style ** drama will still be a more certain theme. 
Immersive small theater goes to industryagglomerationImmersive small theater is a form of performance that has continued to develop rapidly in China's ** drama market in recent years, and the number will continue to grow in 2023, and the scope of agglomeration will also continue to expand. Taking Shanghai, where the small theater model was the first to emerge, as an observation sample, following the creation of the first "Star Gallery" performing arts landmark in Asia Tower, the first shopping mall-type immersive performance space in China, "Star Gallery", settled in the First Department Store Commercial Center on Nanjing East Road this year. In this venue with a total area of more than 3,000 square meters, there are 11 large and small theme theaters. At the same time, the creative content of small theaters is becoming more and more diversified. For example, the suspense theme of "0528", "Doctor Bloodthirsty", the love theme "When Your Heart Moves", the mythological story "Dionysus", the ancient theater "Dream Micro", "Rock Taibai Poetry and Stars", the two-dimensional story "Xinji Road's Painting Material Shop", "Time ** People" and so on. Immersive small theaters with different themes and styles continue to be updated. 
In these works, the application of technological innovation makes the performance of the immersive small theater even better. Improvements and breakthroughs have been made in stage design, lighting effects and sound effects. For example, the ** drama "Doctor Bloodthirsty" moved the laser effect to a small theater to create a more realistic scene and atmosphere for the audience. In addition, many immersive small theaters have introduced interactive elements. For example, during the performance of "The Madman and the Hymn", the audience can become a specific character in the theater, interact with the actors, and participate in the plot;The "Painting Material Store on Xinji Road" provides the audience with special birthday benefits, and the audience with a birthday on the same day can receive special interactive blessings when they return to the venue. These interactive properties increase the audience's sense of engagement and immersion, enhancing the viewing experience. Creating a performing arts gathering area is an important trend in the development of immersive small theaters. The year-on-year increase in shopping mall footfall, sales and non-theater audience ticket purchase rate before the show proves the success of the integration of immersive small theater and commercial formats. For example, Happy Twist has also placed several immersive small theaters in large commercial complexes such as Longemont, Raffles, and Hopsonhui. 
But under the seemingly prosperous market, there are also some problems. In the 3 years since the birth of the phenomenal environmental small theater "Apollonia", there has been no explosion of the same magnitude in the market. Some plays that don't do well at the box office are often replaced in a short period of time. In the face of a relatively fixed customer base, how to attract more new audiences to stand out has become a challenge for small theaters. How to find room for differentiation in the existing genres will still be a problem for practitioners. From this point of view, this year's small theater drama "The Gate of Roses", "Xinji Road's Painting Material Shop" and "Time **People" for the two-dimensional audience group are relatively successful, introducing a group of new audiences to the ** drama market. 
Taking "Time ** Man" as an example, the ** drama "Time ** Man", adapted from the anime of the same name, follows the setting of the original work, and highly restores the representative classic scenes in the anime such as "Time Photo Studio" and "Xia Lin Noodle Restaurant" 1:1, attracting a large number of fans of the original work. On the days of the show, from time to time, the audience can see the full cosplay anime characters interacting with the actors on stage. More cross-border cooperation with different fields such as games and ** is a way for small theaters to expand their circle, which can not only expand the audience of small theaters, but also provide more diversified experiences for audiences. The relatively low threshold of small theater will still attract many creators to work in this direction. However, the audience already has higher expectations for high-quality, unique style of small theater drama works. In the future, under the vision of "Asia's performing arts capital", industrial agglomeration will be the general direction, and the "metabolism" of small theaters will be the norm. 
The first year of the return of overseas ** dramaschallenges and breakthroughsIn March this year, the Ministry of Culture and Tourism announced the resumption of the acceptance and approval of foreign-related commercial performances, which means that overseas ** dramas that have been silent for more than three years are about to reappear on the domestic stage. As the first original play to enter the Chinese theater after the epidemic, the French version of the play "Romeo and Juliet" returned to Shanghai Cultural Square in May and started a national tour from Shanghai. All 13 performances were sold out on the day of the opening of the Shanghai station, and the premiere night was full, becoming a typical microcosm of the return of overseas ** dramas to the Chinese market.
In addition, the English original ** drama "Titanic", the English original ** drama "The Phantom of the Opera" sequel: True Love Forever", the Russian version of the ** drama "Anna Karenina", the original West End ** drama "Once" and other overseas masterpieces will also appear on the domestic stage one after another, and many theaters have been scheduled for the next two years.
In the past, most of the performance resources and audience attention of Chinese ** dramas were occupied by overseas dramas. After the epidemic, the share of original repertoire in the domestic ** drama market has increased significantly. According to relevant estimates, it has shifted from the original 1:9 to the current 3:7. Changes in the external environment have brought two major impacts to the local ** drama industry, on the one hand, due to the impact of the epidemic, the Chinese version of foreign ** dramas has greater production autonomy, and the domestic creative team has a more professional exploration and practice of the entire industrial chain in the field of Chinese ** dramas. The successful adaptation of the Chinese version of large-scale overseas classic plays such as "Count of *Mountain", "Romeo and Juliet" and "Phantom of the Opera" shows that the current production and production strength of Chinese ** dramas can be close to the international level to a certain extent. On the other hand, the viewing preferences of local ** drama audiences have changed to a certain extent, and the audience's enthusiasm for domestic ** dramas has provided greater impetus for the creators. In the past three years, in the absence of overseas original dramas, more and more audiences are more inclined to appreciate domestic dramas due to the factors of storyline, cultural background, values and even actors, which provides a better consumption basis for the development of localization of dramas. Medium-sized dramas adapted from Korean ** dramas such as "Fan Letter" and "Cloudy Day" are widely welcomed by the audience, and the sales out rate of popular screenings can be the same as the classic French original ** drama "Notre Dame de Paris" in 2019, reflecting the market appeal of Chinese ** dramas that do not lose international big IP.
The consensus of practitioners is that in the face of a certain diversion of foreign dramas to the domestic drama market, the best countermeasure is to cultivate internal skills and expand the overall performance market. In addition to the introduction of excellent overseas repertoire, domestic ** dramas have also begun to set their sights on the international market, actively promoting and exporting excellent local works. For example, in 2023, the environment-based resident drama "Turning the King's Chess" will be promoted to the overseas ** drama market in the form of copyright output, becoming one of the few local original ** dramas that have achieved "copyright going to sea". At present, the scale of China's ** drama market is back to growth, and with the comeback of overseas ** dramas, local ** dramas will inevitably face more fierce competition. It is both a challenge and an opportunity. With the attention of the series of variety shows such as "Sound into the Heart" and "La La Land", as well as the linkage between the drama itself and other categories of pan-entertainment, there is still a lot of room for growth in the development of the local ** drama industry.