In the Mid-Autumn Festival of 2023, I felt unprecedented tranquility. At this time in previous years, the Mid-Autumn Festival and the National Day are always the peak period for liquor sales, with strong popularity, large demand, many gatherings, good wine, and hard liquor. This year's Mid-Autumn Festival broke this pattern, and in the past month, the liquor industry has left a lasting impression on me with only one word price cut. Even a top brand like Moutai is fluctuating frequently and has fallen to 2,700 yuan.
Whether it is an online e-commerce platform or an offline distributor or a cigarette shop, many brands of liquor** are somewhat difficult to maintain. Core products take the lead in price reduction, which is not a certain platform or merchant, but a common phenomenon of merchants on different platforms and different regions. The ** of liquor is becoming a new main theme. So, why do I think *** will become the new normal?
Lines, lines, and lines of various flavors and brands of liquor are all in the inventory, which affects each other to a certain extent the rhythm of the market. For example, the ** of grain and liquid has fallen to 915 yuan, Guojiao is 868 yuan, Qinghualang is 840 yuan, Xijiu is more than 500 yuan, Dream is 480 yuan, Cellar 1988 is 430 yuan, Honghualang 15 is more than 300 yuan, Crystal Sword is more than 300 yuan, Dream Blue is more than 200 yuan, Qinghua 20 is less than 300 yuan, and Honghualang 10 is less than 200 yuan......These are all good prices that have leaked in the past few years, and this year they can be seen everywhere on platforms such as Jingdong and Tmall, and the cost of self-drinking, solving doubts, hoarding wine, and giving gifts has been greatly reduced.
The phenomenon of changing bottles of wine, OEM wine, developing wine, stringing wine, and low-price goods is particularly serious this year. In the face of the decline of big brands, the profit margins of dealers are compressed, and the warehouses are almost unable to put down. In order to reduce losses, various merchants began to reduce losses with high-profit liquor. In the face of the winery's promises, distributors are also starting to become cautious.
At the end of the day, it's because people really don't have much money in their pockets. Consumers began to downgrade their consumption, and high-end wine transitioned to mid-range, and mid-range wine transitioned to ration wine. Those that are just hoarded and not drunk, consumers have stopped buying.
Against this backdrop, there are several new wines to be tried. Gaozhou Liquor is a liquor brand that is out of the circle this year, known as the "king of original liquor", with good wine quality and high cost performance. My favorite is Gaozhou Original Liquor King Sauce, which is an eight-year-old old-style Sichuan sauce blended with 5-year-old base wine and 8-year-old seasoning wine, which tastes like Langjiu, but the quality of the wine is good and there is no brand premium. As one of the 10 little golden flowers, Fenggu wine has the reputation of "the heavenly elixir and jade liquid, the world's Fenggu wine". Little Fool Fairy is a neglected niche wine, especially the classic 52, **close to the people.
Moutai has been making frequent moves recently, and it is very aggressive in cross-border marketing, trying to seize the young market with the help of marriages with other brandsOn the other hand, looking at the **unstoppable**, the solar term wine** collapsed at a rate of 1,000 yuan and 100 yuan. At present, the ** grain and liquid products are relatively stable, and the whole line of products has not fluctuated much in the past 2-3 months. Luzhou Laojiao has taken the initiative to reduce prices in various channels this year. Jian Nanchun's mid-to-high-end products have risen steadily. Langjiu has not had a good time this year, and the prices of all products are basically falling. The days of drinking are not very good, and ** is also falling. The situation of Tanjiu this year is not optimistic, and the upside-down situation is very serious. Fenjiu is developing rapidly and its influence is increasing day by day. Gujing, Jinshiyuan, Xifeng, Zhenjiu, Shuanggou and other liquors are also changing this year.
Before you know it, there is only a fraction of the year left. This year's liquor market as a whole is as it was at the beginning of the year, across the board. I am glad that I have overcome the greed in my heart this year, and I have bought as much alcohol as I want, and I have not hoarded too much or persuaded others to hoard too much. I always believe that as long as it is appropriate, you can't do a big injustice if you buy it on demand.
Liquor