We often hear customers say, "There's nothing in this store?".Why do customers think so when there are so many products in the store?Although you can reach 3000-4000 SKUs in your store, do you really know what kind of products customers want to buy?
Follow me, there is no choice to take you to play convenience store entrepreneurship.
The customer said:"There is nothing to sell in this shop'It's not that there are really no products, but that there are many homogeneous products in your store, lack of reasonable product planning, and unclear positioning, and customers don't know what products to buy after entering the store.
The core of convenience stores is products, and if they can't provide exactly what consumers need, it means that customers can't buy the products they are interested in. Especially for the community convenience stores at the doorstep, the rent is so high, there are many competing stores, and marketing techniques are important, but without an accurate convenience store product structure, it is difficult to implement everything in the future.
Commodities are the foundation of retail, commodity power is the core embodiment of retailers' business capabilities, no matter what channel, what way, so that customers can continue to buy good goods, is the driving force and source of sustainable development of a retail enterprise, fixed product types in order to give full play to the advantages of convenience stores, put forward a combination that meets customer needs, and have a reasonable configuration, only then can there be the next step of fine management.
Therefore, to be a convenience store, you must first understand the customer group, only if you understand the customer better, the customer will be more favored by you.