Reform the old and establish the new tide, set sail for the dream and create the future. Recently, Cao Desen, chairman of Dingsen Group, founder of the "Snow Carbon" brand, and founder of the "Fire United Win" platform, was listed on the back cover of the 22nd issue of the first-level authoritative journal "China Talent" in 2023. The publication of this article not only boosted the development confidence of new energy and upstream and downstream enterprises, set a new benchmark in the industry, and greatly enhanced the social influence of the new energy industry.
China Talent" 2023 No. 22 back cover.
It is reported that this article mainly focuses on Cao Desen's entrepreneurial experience and outstanding achievements, and tells how Cao Desen has led Dingsen Group to respond to the national strategic policy of "green development" in the past 15 years, adhered to energy conservation and health as the entrepreneurial goal, and not only successfully developed a healthy and environmentally friendly clean energy project - snow carbon project, but also adhered to the mission of "making carbon roasting no longer pollute the blue sky", actively empowering the urban business district, and creating a new co-creation and win-win wealth code with the "fire and win-win" brand business model. The article not only depicts the ups and downs of Cao Desen's entrepreneurship for more than 20 years, but also highlights his innovative spirit and perseverance and courage not afraid of failure. The article describes in detail how Cao Desen led the team to develop the "Snow Carbon" and promote the whole process of the "Snow Carbon Project", and emphasized his original intention and goal of opening the "Fire Win-Win" chain platform under the premise of the great success of the "Snow Carbon Project", that is, Dingsen Group will be the leader of the new retail business model in the new era, lead many entrepreneurs to realize the dream of creating a win-win situation, and promote the development of clean energy and environmental protection, so as to achieve a double harvest of economic and social benefits.
Snow Carbon Technology has successfully ranked among the "Top 500 Asian Brands", and the brand value of Snow Carbon is 4635.8 billion yuan;
"Fire win-win" brand value 565.8 billion yuan;
In response to the success code that everyone cares about, Cao Desen has a complete set of thinking system and practice mode. It is based on Cao Desen's innovative thinking, value thinking and win-win thinking and his unremitting efforts that he has grown from a self-made entrepreneur to a successful entrepreneur selected as one of the "Hurun U40 China Entrepreneurship Pioneers": adhering to innovative thinking, Cao Desen started his business at the age of 20 and has successively entered the mobile phone industry, chain catering industry, real estate and other fields to find opportunities. It was not until he realized the importance of environmental protection to human development that he locked in the field of clean energy, successfully developed "snow carbon", and quickly promoted and applied it. Today, Snow Carbon Technology has successfully ranked among the "Top 500 Asian Brands" with its pioneering achievements in the field of environmental protection, with a brand valuation of 4635.8 billion yuan, ranking 336th;Adhering to the value thinking, Cao Desen has shifted from focusing on products to focusing on value, expanding his vision to the entire ** chain, leading Dingsen Group to continuously create value and enter emerging markets, and strive to create a "fire win-win" brand business model, hoping to create a huge new retail operation kingdom through this new development model. The goal of Dingsen Group is to use the "fire and win-win" platform to lay out 200 cities and 2,000 districts and counties across the country, with a total of 1 million directly-operated stores and 500 million platform members, so as to truly make people's lives more convenient and healthierAdhering to the win-win thinking, Cao Desen innovatively proposed the business model of "mass entrepreneurship, everyone holding shares, and asset first-class people, one person and one sentence for the postgraduate entrance examination, and everyone sharing", and achieved the purpose of mutual benefit between businesses and consumers by sharing shareholder dividends. In the future, "Fire United Win" will recruit 20,000 entrepreneurial partners, initiate 100,000 professional management shareholders, 1 million joint entrepreneurial shareholders, provide 20 million jobs and 200 million consumer shareholders, and lead more people to jointly innovate and win-win the future.
Lioyd D., Director of JPMorgan ChaseWard and Cao Desen (Morgan Strategic Investment Snow Carbon Project).
CCTV dialogue in the new era, Zhu Xun interviewed Cao Desen.
It is understood that the semi-monthly magazine "China Talent" was founded in 1989, and the title of the journal was inscribed by Comrade ***, and it is the earliest large-scale news semi-monthly magazine in China focusing on character reporting, and is known as the "Red Wall Publication" and "Leader Magazine". In 2021, "China Talent" was identified as a national key industry news journal by the China Journalists Association, and it is the designated journal of the National People's Congress and the National People's Congress every year. This time, Cao Desen, chairman of Dingsen Group, was listed on the back cover of "Chinese Talents", which not only fully proves that Dingsen Group has strong strength, but also fully reflects the strong support and active promotion of clean energy and related industries by the state.
The reason why Dingsen Group has attracted the attention of "China Talent" is closely related to its rapid development and industry status. Dingsen Group was established in 2008. In 2015, the 13th Five-Year Plan included the concept of green development for the first time in the national five-year plan. In order to actively respond to the national development strategy, in 2015, Cao Desen built a clean briquette production base in Ordos, and Beijing Aojie Dingsen New Energy Technology Co., Ltd. was establishedIn 2016, Dingsen Industrial (Group) was formally establishedIn 2018, Cao Desen was interviewed by CCTV Zhu Xun;In 2019, Cao Desen met with Ban Ki-moon and had in-depth exchanges, and Cao Desen represented Chinese brands to the United Nations to make a brand declarationIn the same year, Lioyd D., director of JPMorgan Chase in the United StatesWard visited Dingsen Group to comprehensively promote cooperation;Snow carbon landed on the NASDAQ screen;The "Fire Win-Win" project was officially launchedIn 2022, "Fire Lianying" will complete the landing of 124 directly-operated stores and associated stores;In 2023, "Fire United Win" will complete the construction of more than 2,000 venture partners in 50 offices. Dingsen Group is developing the ...... rapidly at a fission-like speed
Cao Desen and Ban Ki-moon pose for a photo.
Snow carbon landed on the NASDAQ screen in New York.
Cao Desen was selected as one of the "Top Ten Leaders of China's (Industry) Brands in 2023".
Founder of the "Snow Carbon" category, Chairman of the Hot Pot Barbecue Special Committee of the China Food Culture Research Association, Top Ten Outstanding Young Persons in Beijing, Top Ten Outstanding Young Persons in China's New Energy Industry, Winner of the Outstanding Achievement Award for Pioneers in the Development of China's New Energy Industry, Top Ten Innovators in China's Brand Influence New Energy Industry, Pioneer of China's Science and Technology Innovation and Entrepreneurship, and ...... selected into the "2023 Hurun Report U40 Rich List".For Cao Desen, this series of awards and achievements is just the beginning, and his career map is only a sketch. On the one hand, he will promote "Snow Carbon" to the world, make every effort to build a world-class clean energy brand with innovative technology and high competitiveness, and demonstrate the strength of China's innovative technology and new energy enterprises to the worldOn the other hand, we will build "Fire Burn Win-Win" into a chain aircraft carrier integrating snow charcoal barbecue, snow charcoal barbecue, snow charcoal hot pot, human body care 4S shop and other categories, leading more people to bravely join the tide of the era of "mass entrepreneurship and innovation", join hands with Dingsen to create wealth, promote the rapid development of China's service industry, and contribute to China's economic revitalization!
Cao Desen entered the "Hurun U40 China Entrepreneurship Pioneer" list.