Li Jiaqi of Meione emphasized several key factors when talking about the benign development of live e-commerce. First of all, the live broadcast room needs to select high-quality products to help users make decisions among many products and reduce the difficulty of shopping. Secondly, the live broadcast room needs to give full play to the scale effect through the first-class mode, provide the most cost-effective products, and even carry out C2M customization according to big data. In addition, the live broadcast room needs to give full play to its professional shopping guide ability and act as a consumer consultant to build a bridge of communication between consumers and merchants. Finally, the live broadcast room also needs to provide emotional value and accompany users to shop through interactive forms such as live broadcasts, communities, and communities.
Li Jiaqi and other top live broadcast experts, they are focusing on "user value". They not only provide basic services such as first-class guarantee and quality customer service, but also strengthen the "professionalism", select products based on the insight into user needs, and do a good job of "buyer". They use their expertise at the source of the product to present, explain and demonstrate the product in the best possible form through carefully curated special content and in conjunction with the broadcaster.
The success of Tsutaya Bookstore, a benchmark in the retail industry, lies in its positioning as a "lifestyle proposal" brand. This concept also applies to the live broadcast room, whether it is in a supermarket, an e-commerce platform or a live broadcast room, the essence is to provide users with "lifestyle proposals". Therefore, the live broadcast room needs to constantly think about what users need and provide better "lifestyle proposals".
In addition, the development of live broadcast e-commerce cannot just stay at the level of "selling goods". The live broadcast room should establish a win-win and symbiotic relationship with the merchant and become a lifestyle promotion agency. Although the live broadcast rooms do not have the ability of product development, design and manufacturing, they are a bridge between consumers and merchant brands. Therefore, the live broadcast room should grow together with merchants to achieve high-quality growth.
The healthy development of live streaming e-commerce needs to start from many aspects, including selecting high-quality products, giving full play to the scale effect, providing professional shopping guide services, providing emotional value, and establishing a win-win symbiotic relationship with merchants. Only in this way can live e-commerce truly become a lifestyle promotion agency and achieve healthy development. The development of the live broadcast e-commerce industry needs to pay attention to and properly deal with a number of key links, including the selection of high-quality products, the play of the best effect, the embodiment of professional shopping guide ability, the provision of emotional value, and the win-win symbiosis with merchants. The successful implementation of these steps is critical for companies to stay ahead of the curve in a highly competitive market.
The selection of high-quality products is the basis to ensure that the products presented during the live broadcast are attractive and meet the needs of consumers. At the same time, the play of the first effect is also the key, through a reasonable first strategy and efficient marketing means, to achieve large-scale consumer purchase.
The embodiment of professional shopping guide ability requires the anchor to have rich industry knowledge and sales skills, be able to accurately grasp consumer needs, and provide professional shopping suggestions and product recommendations. The provision of emotional value refers to bringing consumers a pleasant shopping experience and enhancing user stickiness through a positive attitude and humorous speech.
In addition, win-win symbiosis with merchants is also an important part of the live broadcast e-commerce industry. Anchors and merchants should establish a good cooperative relationship to jointly promote sales and achieve mutual benefit and win-win results.
Only by doing well enough in these aspects can live streaming e-commerce companies be invincible in the highly competitive market. Therefore, enterprises should continue to optimize their operational strategies and improve the quality of their anchors and teams to meet the ever-changing market and the diversification of consumer needs.