2023 has waved goodbye to us, how to define their performance in 2023, each real estate company may have a different answer. Last year was a difficult year for many real estate companies, but for those with strong resilience, the pressure was transformed into the driving force to move forward. There is a typical central enterprise-Zhongjian Zhidi,In the rational period of the industry, many real estate companies dare not shout out two words:Win the championshipZhongjian Zhidi will also run the championship culture through the whole operation of the enterprise. Last year, Zhongjian Zhidi made many moves in the land market:
February 7 last year, toAbout 17200 millionWon the No. 9 plot of Fangshan District Higher Education Park, which is now the Zhongjian Fangshan Guoxian Mansion;On April 28 last year, toAbout 40400 millionThe reserve price won the ** plot in Chaoyang, Beijing, which is now Beijing Zhongjian Puyuan;On July 20 last year, China Construction Zhidi joined forces with the Future Science City to:The reserve price is 2.7 billionWon the Pingdong Erqi plot and created today's Beijing Guoxian Mansion. These projects have all achieved hot sales after entering the market: Beijing's first government system, Zhongjian Fangshan Guoxian Mansion, opened on June 18 last year, without distributionMore than 300 sets were sold, with a sales amount of about 1.5 billionBeijing Zhongjian Puyuan, 92. One of the first batch of projects to open after the New DealAchieved sales of 268 sets, with a sales amount of about 21800 million;Beijing Guoxian Mansion,It was the first hot last year316 sets were sold, and the sales volume was about 22300 million. In fact, in 2019, Zhongjian Zhidi started a second venture and has been on the road to winning the championship: almost every time it enters a city, it has created popular projects, which have become benchmarks in the city or region, and have been affirmed and praised by local customers. Today, Sister Yan would like to talk to you about the real estate company Zhongjian Zhidi, and you are also welcome to leave a comment at the end of the article, interact with Sister Yan, and express your views. 015 on the way to victoryExclusive tipsIn the Analects, it was once said: "A scholar cannot fail to be Hongyi, and there is a long way to go." ”
If there is no firm belief in "winning the championship" and no sense of mission on its shoulders, it is impossible for Zhongjian Zhidi to become such a rapidly developing real estate company. For Zhongjian Zhidi, profitability is important, but Sister Yan and the operator of Zhongjian Zhidi chatted with ** and found thatThey naturally have a sense of mission in their hearts to create products, will respect the planning and creation of each product, and even attach great importance to the later operation. Even in the eyes of many industry peersTheir movements are very distinctiveBut these actions are the key to winning the championship wisely. Featured Action 1: Create a pioneering "winning" productWhether it is an improvement project or a high-end project, CSCEC will not treat products differently due to different positioning and cost input of the project. Zhongjian Zhidi treats all projects equally, strives to present the project in a near-perfect state, and strives to create a unique and pioneering "championship" product in the market. For example, after entering Changzhou, Zhongjian Zhidi found that many high-end improvement customers paid great attention to the house layout and circle culture in such a place where even the luxury house hardcover was very volume. Let's take a typical example: Changzhou improves the general familyTend to give the nanny a better living environment,Therefore, the demand for products for multiple suites is higher. As a result, more than 80% of the products in Longchen No. 1 have been designed with two suites and three bathrooms. What's more worth mentioning is that Longchen No. 1 is still in the building area of about 235 units, and has innovatively created a package that includes270° canopy corner hall and about 63 meters longitudinallyEmpty space,It has realized the perfect combination of super-large-scale house type and scientific and technological system. 
In the real picture of Longchen No. 1, Jianzhidi also takes into account the social needs of mid-to-high-end customersin the communityThe overhead floor made the meeting room,Such an interactive space also makes the whole community more humane. 
In the real picture of Longchen No. 1, Jianzhidi first entered Beijing, the first project built by Chaoyang, BeijingZhongjian Chenyuan,It is also built with a pioneering winning spirit. In the early positioning stage, after refined data analysis, second-hand housing and customer research, Zhongjian Zhidi has created 170 210 bungalows and 320 400 4F superposition in the market where most of the surrounding ** house types are below 160 and 14 millionThe average total price of the set is as high as 15 million to 35 millionAnd inject Song-style architectural aesthetics into the building, reproduce the contemporary West Garden Elegance, and become a high-end project with a typical humanistic soul. 
The real scene of the exhibition area of Beijing Zhongjian Chenyuan is located near the Sunhe Villa Area in BeijingBeijingZhongjian Puyuan,In response to the low total price demand for nearby real estate, we will create a rare 3-4 bedroom unit with a total price range of 5.5 million to 10 million and a construction area of about 88-125 in the region with an innovative trend. Beijing Zhongjian Puyuan isThe unconventional high-standard small household community, drawing on the royal garden construction system to create the landscape pattern of "East House and West Garden", adopts the "crystal flower house" with a height of about 4 meters, the homecoming lobby, the curved surface is high, the glass material, and the landscape and architecture are integratedIn the product, the highest floor height is 31 meter,The space utilization rate of some units is about 90%, and they are equipped with hardcover standards that do not lose 100,000+ luxury houses. 
Renderings of the homecoming lobby of Beijing Zhongjian Puyuan.
Many real estate companies enter an unfamiliar city for the first time, and most of them will copy the local popular projects, or refer to the previous best-selling products, and then copy them to new projects in unfamiliar cities, which is understandable. However, Zhongjian Zhidi seems to be in a hurry to enter the unfamiliar "battlefield", charging forward and leading the market trend. Behind it is the belief of winning the championship as a support. Featured action 2: Too "submissive" to the customerIn August 2023, China Construction Zhidi held the theme exhibition of "Home Research Institute" in Beijing, and in the half-month exhibition, China Construction Zhidi also had a dialogue with customers and interviewers, and received many customers' various demands for human settlements products and future life. 
Based on the insight into the living needs of contemporary Chinese families, the "Home Research Institute" shows the current situation of customer space life under the high housing prices in first-tier cities, interprets the 60-year history of Chinese families' living changes, and interviews customers to sort out 100 pain points of home, and gives solutions to Zhongjian Zhidi according to the needs of human settlements. From this exhibition, it can be seen that Zhongjian Zhidi does not treat customers with a high attitude, but is very "obedient" to customers. Sister Yan also learned,The internal requirements for marketing power are not to emphasize sales power, but customer understandingEverything is customer-centric, strengthen the learning of design, cost, and even literature, history and philosophy, and understand what customers want in the dust, and have deep links and resonance with customers. There are insideCo-construction plan,As the name suggests, it is to involve customers in the process of creating products, and conduct in-depth communication and research with customers. Therefore, the final product is also very down-to-earth: for example, customers in first-tier cities have large storage needs for small apartments, so Zhongjian ZhidiMade 800 libraries;
Another example is a three-generation cohabiting family, where young couples want more space, Zhong Jianzhi proposed"Small family in the master bedroom",To enlarge the master bedroom space, a three-row cloakrobe was added to the master bedroom to create hotel-style storage. And through customer feedback, the bathtub of about 143 units of Beijing Guoxian Mansion has been cancelledTransformed into a bay window and storage spaceLiberated the space in the main bathroom.
What's more intimate about the real picture is that considering that Beijing girls want to take a bath in winter with 0 cold water, Zhongjian Zhidi has used it in several projectsZero cold water gas,The shower in the master bathroom uses a thermostatic top spray.
Therefore, winning the championship is not domineering, but humbly accepting customer opinions and putting them into action, and the road to winning the championship is actually to conquer the hearts of customers. Featured action 3: "Laborious and flattering".Most real estate companies build projects, basically "cultivate their own one-third of an acre", and will not do too many "extraneous things".
However, Zhongjian Zhidi has to do a good job of "extraordinary", because it will also help Zhongjian Zhidi "win the championship": the Hongxi Jingting project in Suzhou New District, as a large community of more than 1,600 households, is surrounded by a relatively old urban interface with a full sense of residence. In the process of building the project, taking into account the customer's living experience and the surrounding urban interface that needs to be improved, the project has done the following things:
First of all, through the adjustment of the general plan, one was made at the location of the streetMore than 1,000 Kun-themed squares. Below is a comparison of the first and revised manuscripts:
Behind this is the full attention and respect for customer needs, and it is this original intention that has finally created a more amazing visual effect. 
The real-life Kun theme plaza has now become a check-in place for residents in the local area, not only the residents of the project, but also the residents of the surrounding communities will gather here to participate in various cultural and recreational activities.
In addition, the project also took the initiative to update the urban interface around the community, such as installing green belts in the middle of the road, renovating the road surface, renovating the bus stops, refreshing the commercial façade of the surrounding communities, and opening community buses. In particular, the setting up of community buses will involve long-term operation and maintenance costs, but the project is still willing to work the customer experience in the later stage: community buses depart at fixed points every day, connecting local business giants such as IKEA, Costco, Decathlon, etc., and also directly reaching the subway entrance. This kind of thing is not one time, but many times, and it is not difficult to see that Zhongjian Zhidi is a responsible central enterprise that is considered both inside and outside the red line. Beijing's Zhongjian Fangshan Guoxian Mansion was built outside the red lineA municipal park with an area of nearly 10,000 square metersIn November last year, Zhongjian Zhidi held the "Ideal Good City Life Festival" here, and various performances and market activities were carried out in the park, which was full of urban fireworks and attracted thousands of people to experience the beauty of life. 
It is precisely because Zhongjian Zhizhi has done things that many people think are laborious, and everything is diligently pursued, and finally won wide praise from the owners. Characteristic action 4: "Liberal Arts and Sciences" top student
The brand strength of Zhongjian Zhidi lies in both arts and sciences, and it has been constantly polishing three trump cards:Quality, humanity and service. Sister Yan especially wants to share with you the polishing of the "humanities" card by Zhongjian Zhidi. Zhongjian Zhidi is good at translating and presenting the aesthetics and elegance in traditional culture with modern methods to create unique humanistic projects.
For example, Beijing Guoxian Mansion, in the early stage of preparation, in order to touch the architectural context of the Tang Dynasty thousands of years ago, from August to September 2023,The team of more than 20 people, lasted 38 days, and traveled more than 8,000 kilometersIt spans Beijing, Xi'an, Wutai Mountain and Dunhuang.
In the end, Zhongjian Zhizhi integrated the regulations, French style and charm of the Tang Dynasty into the product design of Beijing Guoxian Mansion: it inherited the ritual order regulation of the Daming Palace, the French style of the construction of the Foguang Temple, and the Tang rhyme of the murals of the Namo High Grottoes, which was symmetrical on the central axisCombined with the high gate, homecoming hall, one pond, three mountains, and three ceremonial sequences, it reproduces the gods, meanings and shapes of the Tang Dynasty, and recreates the ritual of the contemporary prosperous era.
The renderings of the homecoming lobby of Beijing Guoxian Mansion are based on the profound precipitation of Zhongjian Zhidi's cultural power, and the dazzling of many real-life demonstration areas in Zhongjian Zhidi not long ago is also very amazing. For example, Zhongjian Fangshan Guoxian Mansion,In the opening stage, about 6,000 square meters of ** landscape gardens are presentedIt creates an oriental artistic conception with beautiful sound and color, so that the owner can touch the charm of the oriental garden before delivery. Especially in the projectEight views of the palace garden,It made Sister Yan fascinated, as if she had entered a fairyland:
Bu Toad Palace*** official micro.
Everyone knows that in fact, the cost of Chinese architecture and landscape is higher than that of modern architecture, but because of the goal of "winning the championship", Zhongjian Zhidi must create an amazing benchmark project, so it will not hesitate to create a hand-me-down work. Characteristic action 5: Treat the owner as familyAt the level of back-end operation and property services, most real estate companies are basically still business thinking, with customers paying and developers and property developers contributing. Zhongjian Zhidi, on the other hand, regards the owners as family membersUse "family thinking" to build life together with the owner. For example, the transaction customer of Changzhou Longchen No. 1 project,Entrepreneurs account for more than 80%, assets over 100 million accounted for more than 15%, and the owner's repurchase and circle recommendation rate accounted for 45%.As a result, Longchen No. 1 specially created an exclusive circle social platform for themLong Chen Hui,Starting from customer needs, the aggregation and word-of-mouth fission of high-net-worth circles have been realized.
In 2023 alone, China Construction Zhidi will be held in conjunction with the Changzhou Federation of Industry and Commerce2023 First Changshang Forum,Professor He Fan, an economic celebrity, was invited to the scene to share his views, and more than 200 Changzhou entrepreneurs gathered to discuss the development of Changzhou's private economy. Longchen will also graft the owner's resources to carry outCapital Salon Sharing Meeting, Study Abroad Salon Private Meeting, "Longchen Characters, Entering Entrepreneurs" Interviewand other circle activities with city-level influence, and continue to link resources for owners.
Longchen characters into entrepreneurs.
The owners of Changzhou Guoxian Mansion are more inclined to the Kochi cultural circle, so the project is organized"Fang Neighbor" series of cultural dialogues,Teachers from key middle schools, scientists, and university teachers will be invited to share their life stories, professional field history, educational views, etc.
Beijing Chen's projectChenya Society,It is a platform that can realize customer sharing and cross-border resource cooperation, and the platform will also hold dialogues with celebrities in the cultural and artistic circles, high-end theme salons, outdoor camping, National Day landscape tours, and even invited singers Ma Liang and gold medal singer-songwriter Jin Zhiwen to hold a meeting on the spot.
It is worth mentioning that in the summer of 2023, Zhongjian Zhidi will introduce international brand competitions in Beijing and tailor activities for small owners, covering 19 obstacle levels and stimulating children's potential.
Nowadays, there are not many real estate companies that can achieve the ultimate operation service at the back end of the real estate industry chain. Few real estate companies can do these actions at the same time, and the reason why Zhongjian Zhidi can do it is also because it is not a bottom-line thinking, butConstantly stepping out of your comfort zone,Do something that many central enterprises find troublesome or difficult. And behind this, it is all "winning the championship" as the driving force. 02Born to winNowadays, as the industry enters a period of deep adjustment, most of the strong central state-owned enterprises have become more cautious, and "inward" and "open source and reduce expenditure" seem to have become part of the corporate culture of many real estate companies. But no matter how the industry changes, there are always people who are doing something new, difficult, and right. The industry also needs real estate companies to come out and take a road that few people take. China Construction Zhidi is a minority real estate company. Why did Zhongjian Zhidi dare to propose "winning the championship"?This may also be due to the origin and genes of Zhongjian Zhidi. China Construction Zhidi is the real estate business operation platform of China Construction First BureauChina Construction First Bureau is also one of the world's top 500 Chinese construction engineering bureaus. The predecessor of China Construction First Bureau was 652 Engineering Company, which was the pioneer of industrial construction in the Republic. China Construction Zhidi inherited China State Construction and China Construction First BureauSuper Engineered Genes,In terms of product quality, we continue to sprint towards "winning the championship". In addition, China Construction First Bureau, as a pioneering builder of Daqing Oilfield and Changchun FAW, has been awarded"The pioneer of industrial construction, the iron army of the southern and northern wars".For the title, China Construction Zhidi also followed the "pioneer" culture of China Construction First Bureau, put forward the culture of "winning the championship", and continued to innovate and iterate on the basis of creating high-quality projects.
"Winning the championship" has become a kind of spiritual totem for Zhongjian Zhidi: it is the product spirit of breaking through its own limits and comparing every centimeter;It is also a testimony of strength that dares to compete on the same stage and compete for the pinnacle.
Values are awareness, and product power is actionThe two are the core competitiveness of the enterprise, and they are the winning ones who can go through the cycle and win the protracted battle in the deep-water market.
After the second venture of Zhongjian Zhidi in 2019, under the guidance of the belief of winning the championship, Zhongjian Zhidi has gradually become a force to be reckoned with in the market: in only 4 years, Zhongjian Zhidi has been among the top amount of CRUI in 2023The 65th position has risen 33 places from 2022, and the brand influence has also reached new heights.
The performance of Zhongjian Zhidi Guanwei has also shown amazing "growth", achieving a six-fold increase in 5 years.
Zhongjian Zhidi official micro.
Specific to the project, China Construction Zhidi has recently continued to show its "championship" strength: China Construction Zhidi has 4 projects in Fangshan last year, namely China Construction Fangshan Guoxian Mansion, China Construction School Yinyue, China Construction Jingxi Yinyue, China Jianchun and Impression4 disks have created a good result of 2000+ sets of sales and sales of about 6 billion yuan throughout the year
In addition,Beijing Zhongjian Chenyuan,Becomes January-December 2023Chaoyang 1500w+ high-end residential network sign number of sets, area, amount TOP1;Beijing Zhongjian Chenlu,It became January-December 2023Shunyi New Town regional improvement project number and amount TOP1. SuzhouZhongjian Qingcui Jing Garden,Successfully won the first two months from January to December 2023Wuzhong City South Center Plate Sets, Area, Amount TOP1;Suzhou Zhongjian Hongxi Jingting,Becomes January-December 2023Hushu Guancheng Railway Plate Sales Network Lottery Number, Area, Amount TOP1;
ChangzhouZhongjian Longchen No. 1,Becomes January-December 2023TOP1 in Changzhou residential sales amount;ChangzhouZhongjian Jianxian Mansion,It became January-December 2023Zhonglou District is the top 1 in terms of the number of sales sets, area and amount.
It can be said that everywhere you go is a red plate. Under the guidance of the firm belief in winning the championship, it is estimated that in the future, Zhongjian Zhidi will adhere to what it insists on and will continue to "win the championship" in the market. I am looking forward to the "winning the championship" story that Zhongjian Zhidi will continue to write later.
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