2024 is the Year of the Dragon in the lunar calendar, and it is also the 41st session of the "2024 Spring Festival Gala" of ** Radio and Television Station. On December 2, the main station officially released the theme and main logo of the Spring Festival Gala, which aroused great attention and heated discussions from all walks of life.
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The theme of the Spring Festival Gala is "Dragon Walking, Xinxin Family and Country". This theme not only reflects the characteristics of the Year of the Dragon, but also places the beautiful expectations of the people of the whole country for the new era. The dragon is the symbol and totem of the Chinese nation and an important element of Chinese culture. Longxing is strong, which means that the Chinese people are working hard in the new era to build the Chinese dream. Shin Shin home country means that the Chinese people enjoy a happy life in the new era and create a better future together.
The main logo of the Spring Festival Gala is based on the word "龘", which incorporates the element of the dragon. The main logo is at once simple and substantial, traditional and contemporary, mysterious and familiar. "龘" is a Chinese character that indicates the appearance of a dragon flying, and it is also an ancient character for dragon, from "Shuowen Jie Zi". It consists of four "dragon" characters, symbolizing the momentum and strength of the dragon. The word "龘" in the main logo adopts a combination of gold and red, gold represents dignity and brilliance, and red represents enthusiasm and festivity. The background of the main logo is a blue sky, which symbolizes a wide field of vision and infinite possibilities. The overall design of the main logo shows the charm of the dragon and the style of China.
The Spring Festival Gala is an indispensable Chinese New Year's Eve dinner for Chinese people around the world, and it is also a national-level cultural project. It has gone through 40 years of history since 1983, bringing joy and blessings to hundreds of millions of viewers every year with different themes and forms. The 2024 Spring Festival Gala will innovate the integration and dissemination of "thought + art + technology", showing the breadth and profundity of Chinese civilization and the style of the times. Let's look forward to this wonderful, sincere and steaming cultural feast!