This past October, the independent brand Xpeng Motors achieved impressive results, breaking the 20,002 monthly delivery mark for the first time.
Among the many models, the outstanding achievement is Xpeng's new popular model G6, accounting for nearly half of the sales, and winning the domestic pure electric SUV sales championship in the range of 20-250,000 yuan.
Xpeng Motors' new-generation model G6 has performed well in the past three months, with month-on-month sales growth for three consecutive months, and the G6 is at the forefront of the industry. This increase in sales not only symbolizes the strong appeal of the product, but also reveals the high degree of consumer recognition of Xpeng Motors and its products.
In the increasingly fierce competition in the new energy vehicle market, the G6 has successfully hit the soft underbelly of consumer demand with its excellent performance and perfect configuration, thus achieving the sales championship in the domestic pure electric SUV at the level of 200,000 yuan.
In this level of competition, G6 can be said to stand out among thousands of troops and has been highly recognized by consumers. Changing oneself and finding a rhythm, Xpeng has made a significant breakthrough at this stage. In addition to the continuous increase in sales in the future, the cooperation between Xpeng and Volkswagen and Didi proves its solid technical foundation and leading position in the industry.
Since its launch in June this year, the Xpeng G6 has seen strong sales. It received more than 3The order is 50,000 units. Since July, after four months, the monthly sales of the G6 have been 3,937, 7,068, 8,132 and 8,741 respectively, showing a steady increasing trend.
At present, seven or eight thousand units per month seems to have become its basic disk. The next expected breakthrough is whether the monthly delivery volume can break through the 10,000 mark, which undoubtedly requires Xpeng to quickly break through the production capacity barrier, and it is currently understood that the G6 delivery cycle is now four to six weeks.
The competition in the new energy vehicle market is fierce, and the reason why Xpeng G6 has become popular is not only because of its firm proposition, leading technology and ultra-high cost performance, but also because it has won market brand recognition and user praise.
First of all, the G6 adopts the Xpeng Fuyao platform, and the whole system is equipped with an 800V high-voltage SiC silicon carbide platform as standard, deepening Xpeng's electrification and digital layout. It is understood that this should be the first brand in the industry to fully apply the 800V high-voltage platform to the 200,000-level SUV.
Secondly, Xpeng has also achieved remarkable results in the field of urban intelligent driving, through the push of OTA, Xpeng's XNGP has been fully launched at the end of December this year, and is expected to cover 50 cities across the country.
Finally, the chassis of the G6 was developed by Xpeng and Porsche's engineering team to ensure a high level of comfort and handling. It is reported that it is the first product in China equipped with front and rear integrated aluminum die-casting + CIB battery body integration technology, with extremely high body rigidity to ensure safety and drivability.
On the other hand, the upward trend in product sales also reflects the increasing trust and recognition of brands by consumers. This is also the result of comprehensive consideration of the consumer experience, product quality, service quality, brand image and so on from the perspective of consumers.
For Xpeng, this seemingly simple sales figure actually contains positive feedback from users on multiple dimensions such as brand value, product strength and service experience.
The competition in the new energy vehicle market has entered a white-hot stage, and each brand needs to have a unique "fist product" and the ability to meet the needs of users. In fact, Xpeng G6 is an attempt to enter the market value perception through technological innovation.
800V high-voltage batteries, which can only be seen on ultra-luxury brands like Porsche in the past, have now made it standard for the whole system. Xpeng is proving to the market that it has short but sharp strength.
Looking back at the transformation of Xpeng G9, we can see that Xpeng, as a new power car company, its sensitivity to the market and self-adjustment ability are obvious.
For the 2024 G9, the Xpeng team has conducted a lot of communication with users and extracted a large number of demand suggestions, so that the intelligent driving and intelligent cockpit system have been upgraded layer by layer.
The success of the G6 and G9 has ushered in a new historical peak for Xpeng Motors, which not only brings peace of mind in terms of sales, but more importantly, these achievements symbolize that Xpeng Motors has completed an important qualitative change and upgrade, and at the same time, it also shows that Xpeng's core competitiveness in the new energy vehicle market has gradually emerged.
In the process of continuous innovation and breakthroughs, Xpeng Motors is moving towards its own future.
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