China's dairy industry is an important component of modern agriculture and food industry, but in recent years, the dairy industry has faced many problemsHigh cost, low demand, overcapacityThis periodic imbalance between supply and demand has affected many enterprises and farmers.
Last year, in order to solve the problem of excess milk supply, many dairy companies sprayed raw milk powder to make milk powder. But even so, the mountain of milk powder stocks has become a big hot potato. And by this year, there are still many breeding enterprises are still 'spraying', and this year is expected to have 250,000 tons to 300,000 tons of milk powder inventory.
* In terms of the purchase price in October, the purchase price per kilogram of milk is comparable to the full cost, and even lower than the cost price, which also makes the industry lose more than 60%.
There are many reasons such as surplus milk source and **, which makes it difficult for some farms to operateSince last year, the first milk price has caused a large number of dairy cows to be eliminated in some pastures, and problems such as broken capital chains and loan difficulties have also been found. Many small and medium-sized farms have to close their doors。And because of the original price of feed, the industry's profits have also been further compressed.
However, the problem is not all on the production side, and the lack of demand is also a major problem. The decline in the consumer base has exacerbated the situation of dairy surplus. Judging by last year,China's per capita milk consumption is 42 kilograms, which is far lower than the global and Asian averages。Last year, the birth rate in our country declinedThis year's newborn population is expected to be no more than 8 million, which has led to a decline in demand from the main consumer groups of dairy products.
In fact, these are related to our dietary Xi, when it comes to dairy products, the first thing that comes to mind is to supplement calcium for the elderly or children. In addition, many people do not trust the quality of dairy products, and rumors such as "milk has a high content of antibiotics" and "milk contains hormones" have been spreading in society. In addition, at present, our dairy products are still concentrated on liquid milk, and the lack of diversity of dairy products is also one of the reasons.
So, how to optimize the future development of the dairy industry?
First of all, it is necessary to strengthen the cold chain infrastructure of dairy products, and take quality and freshness preservation as the cornerstone to deliver high-quality and fresh liquid milk to thousands of households. Next, the dry dairy industry with local characteristics can be developed, and the niche markets such as cheese and whey powder need to be developed. Finally, we will focus on cultivating consumers' awareness of milk and addressing everyone's quality concerns with open and transparent information.
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