The e-commerce industry, in a red sea, is essentially a race for users and traffic. Whoever can firmly grasp the users and traffic will be able to stand out in this endless competition. Members, as a group with high stickiness and high value, are undoubtedly the treasures in the hearts of merchants. How to deeply explore the needs of members, achieve precision marketing, establish a relationship of trust with them, and create lifelong membership value is a question that every business needs to ponder.
For a long time, launching new products, attracting new customers, and expanding promotion channels are the only way for businesses to survive and develop. However, with the intensification of competition, merchants are facing many pain points: lack of new customer development, difficulty in promoting new products, inactive customers, low repurchase rate, etc. These problems, like mountains, lie on the way forward.
So, how can e-commerce companies break through these dilemmas?The issues they care about are also the focus of our efforts today. How to choose the right operation model for social e-commerce?How to think outside the traditional way of selling?How to quickly drain fission?How to make users become messengers of communication?
Here, I would like to reveal to you a business model that has attracted much attention in the current market - the chain 2+1 model. This model can be said to subvert the traditional distribution model and inject new vitality into the e-commerce industry. It can not only attract users and stabilize members, but also expand new customers and become a powerful assistant for many e-commerce brands.
The identity setting of the chain 2+1 model is unique: ** business and partner. Taking the big health product 699 as an example, the merchant needs to purchase 699 products by himself, and enjoy the rights and interests of saving 100 yuan for self-purchase and recommending others to earn a 100 yuan recommendation award;The partner needs to recommend two ** merchants to upgrade, save 300 yuan for self-purchase, recommend others to earn 300 yuan recommendation award, and enjoy the rights and interests of the team's subordinate ** merchants to earn 200 yuan for the purchase of goods.
What's more worth mentioning is that when the first merchant is promoted to a partner, they will break away from the superior and recreate their own team market, and at the same time, they need to leave the original two original seeds** to the superior to do the market. This mechanism not only ensures the expansion of the market, but also makes the development of the team more stable.
In addition, the chain 2+1 model also sets up a wealth of reward rights: level awards, inter-single awards, assistance**, dividend awards, etc. These incentives not only motivate the team, but also make the whole business model more interesting and interesting.
In this model, how to build a good ecosystem is the key. Merchants need to focus on interacting with consumers, understanding their needs and desires, and building a trusting relationship with them. Consumers are not static, and their standards and perceptions change over time. Therefore, retail practitioners cannot rely solely on low-price strategies to attract consumers, but need to provide truly valuable products and services through a deep understanding of their needs and pain points.
To sum up, the development of the e-commerce industry requires continuous innovation and breakthroughs. As an innovative business model, the chain 2+1 model provides new development ideas for e-commerce enterprises. By gaining a deep understanding of consumer needs, building trusting relationships, and providing valuable products and services, businesses can build a strong ecosystem and achieve sustainable growth.