The chain 2+1** model is an upgraded version of the chain, the traditional ** is "platform + distributor", and the chain 2+1** is "platform + brand", in which the "platform" is the first chain of the brand, and the "brand" is to build a consumer-centric value network, with the consumer as the core to operate its own ** chain system and marketing system. this article is only for system development requirements reference develop-kaifa873
What are the characteristics of the chained 2+1** mode?
The distribution model is a more common distribution method, in which the goods need to be distributed to consumers, and then the consumers will promote the goods to others, that is, sell the goods to consumers. The main advantage of the distribution model is that it can better provide revenue to merchants, and at the same time, merchants can get more customers in this way. So now many companies will choose to use this model for commodity sales, but this model also has some drawbacks.
In the distribution model, the business needs to bear a higher fee because a certain commission needs to be paid to the merchant during the distribution process. At the same time, it is also difficult for merchants to get more customers. Therefore, in this model, merchants often do not choose to use the distribution model to sell products.
Therefore, if you want to do a good job in the distribution model, you need to have strong strength and have certain marketing capabilities. In addition, it is also necessary for the enterprise to have a relatively complete chain system and marketing system. If the company itself does not have much strength and marketing ability, using this distribution model will also have a great impact on the enterprise.