Original title: CCTV-17 Public Welfare Exhibition "* Ten" to promote development, see how the corn capital out of a new path of development!
The China Agricultural Film and Television Center, together with relevant ** and industry organizations, jointly organized the implementation of the "Rural Revitalization Empowerment Plan (2023-2025)". This issue of CCTV-17 public welfare exhibition focuses on Siping City, Jilin Province, and 100+ typical cases will be broadcast one after another.
Background of the case. Siping, located in the hinterland of the Songliao Plain, has an annual output of 10 billion catties of high-quality corn, accounting for more than 85% of the total grain output. In recent years, in order to thoroughly implement the spirit of the important instructions of the important speech of the general secretary of Jilin and Siping, relying on the five national treasure-level advantages of "giant panda in cultivated land", "core area of the world's leading corn belt", "China's high-quality corn capital", "million acres of national green food raw materials (corn) standardized production base" and "national geographical indication products", the development strategy of "corn staple food" has been implemented in depth and "Siping corn" has been explored The new model of brand strategy development has created an industry benchmark for the national corn industry staple food strategy leader, and has embarked on a road of high-quality development of the whole corn industry chain with unique Siping characteristics.
The main problem solved.
The first is to solve the problem of insufficient understanding of brand agriculture. The Siping Municipal Party Committee and the Municipal Party Committee set up a special work class, which was personally commanded by the secretary and the mayor, and a municipal leader was selected to grasp this work full-time to form a pragmatic and efficient work promotion mechanism. Through the Standing Committee of the Municipal Party Committee, the Standing Committee of the Municipal Committee, and the special meeting, high-level deployment was carried out to effectively unify ideas and reach consensus. The second is to solve the problem of insufficient strength of the main body of brand building. Through the establishment of the corn industry alliance, the implementation of sales-driven, policy-driven, brand-driven and other measures, 38 new investment enterprises with a total investment of 63500 million yuan, driving farmers and enterprises to increase their income by 2 billion yuan. The third is to solve the problem of weak influence in the brand agricultural market. Promote the influence of Siping corn in an all-round way through corn festivals, news**, extraterritorial promotion, catering competitions, sponsorship activities, etc. The fourth is to solve the problem of insufficient support for the creation of brands. **Every year, 5 million special funds are allocated for the creation of corn brands, and counties (cities) and food departments provide more than 100 million yuan of financial support around the creation of corn brands every year.
Main practices. Aim at positioning and build a solid foundation for the development of the corn industry. The first leading group office for promoting the development of corn industry in China was established, which summarized and refined the "ten advantages" of Siping corn, anchored the development strategy of corn staple food, and promoted the transformation and upgrading of corn food processing industry. Prepare and introduce development plans, and formulate "top ten" policies to support industrial development. Carry out precision industry investment, promote 38 corn industry projects, with an estimated total investment of 63500 million yuan. A total of 266 kinds of new corn food products filled the gap of Siping corn products. To build China's first corn industry-themed commercial street integrating Siping corn commodity sales, catering and entertainment, cultural and creative display, financial services, tourism experience and other functions. Establish a comprehensive corn industry development e-commerce live broadcast industrial park integrating deep processing of corn products, e-commerce sales, intelligent warehousing, automatic packaging, and modern logistics.
Brand leading, set a benchmark for the domestic corn industry. It has created a regional public brand of "Siping Corn", released local standards for Siping Corn and the ** index of Siping Corn, and developed a complete and rigorous traceability certification system for Siping Corn. The formation of Siping high-quality corn products production and marketing alliance, the opening of Siping corn online and offline, and at the same time to absorb enterprises in many fields including online e-commerce, packaging design, financial services, scientific and technological innovation and other fields to join the alliance, to achieve enterprise resource sharing, information sharing, achievement sharing, group development. The trademark registration and protection of the "Siping Corn" series of logos was carried out, and Siping Corn successfully entered the "China Agricultural Products Geographical Indications Brand Image Pavilion".Won the 12th China Grain and Oil List Top 10 Influential Public Brands of Grain and Oil;Selected as one of the top 100 iconic brands of China's agricultural products in 2022;Won the "2022 China Agriculture and Rural Revitalization Top Ten Outstanding Contribution Award", highlighting the influence and vitality of the Siping corn brand.
Innovate and develop and build a platform for industrial development. By holding the "China Siping Corn Industry High-quality Development Conference", hosting the on-site meeting of corn cluster industry development in Jilin Province, holding the "China Siping Corn Festival", and two sessions of the "Tasting Siping Corn and Enjoying the Taste of the World" Corn Theme Cooking Competition, the role of corn staple food promoter, propagandist and practitioner has been fully exerted, creating a cultural atmosphere of Siping corn catering and effectively promoting the strategic development process of Siping corn staple food. Filmed 26 propaganda films such as "The Taste of Siping Corn in the World", "Taste of Siping Corn", "Taste of Siping Corn", "Aftertaste of Siping Corn", "How Good is Siping Corn", etc. Carry out a series of cultural activities such as the "Siping Corn Star" Youth Style Display Competition, and develop a series of cultural and creative activities such as Siping Corn Bud Mige mascot, theme stamps, envelopes, postmarks, corn farmer paintings, etc. Establish Siping corn entries, open Siping corn Douyin account, mobile phone ringtones, create Siping corn image, Siping corn electronic contact card, and continue to increase WeChat, Douyin, Kuaishou platform, China's high-quality corn capital official ** and other publicity efforts.