This year, the word "parting" seems unusually heavy!
On December 25, the official website of Daohuaxiang Group and the group's official WeChat account became black and white. According to Jimu News, Cai Hongzhu, the founder of Daohuaxiang, Secretary of the Party Committee of Daohuaxiang Group, lifelong honorary chairman, senior engineer and senior economist, died of illness on December 24 at the age of 72.
According to the data, Cai Hongzhu was born in October 1951 and is a well-known entrepreneur in Yichang, Hubei. He started from scratch and single-handedly founded the "Daohuaxiang" liquor industry, creating a large-scale enterprise group with liquor as the main business, supplemented by logistics, supporting facilities and cultural tourism, and aggregating "one main and three auxiliary" industrial clusters.
In the list of "2023 China's Top 500 Private Enterprises", Daohuaxiang Group won with 605With an operating income of 212.8 billion yuan, it ranks 180th in the country, ranks fourth in Hubei Province, and is also the only private enterprise in Yichang, Hubei Province. In 2023, "Daohuaxiang" will be selected as China's 500 most valuable brands for 20 consecutive years, with a brand value of 10859.2 billion yuan.
Cai Hongzhu died of illness.
According to a number of ** reports, Cai Hongzhu, the founder of Daohuaxiang, a well-known wine company in Hubei, Secretary of the Party Committee of Daohuaxiang Group, and lifelong honorary chairman, passed away due to illness on the evening of the 24th, and the official website and official Weibo of Daohuaxiang Group have turned black and white. Since 2018, Cai Kaiyun, the son of Cai Hongzhu, has taken over the helm of Daohuaxiang Group and Daohuaxiang Liquor.
Hubei Provincial Liquor Circulation Association issued a message of condolence today
Shocked to hear the unfortunate death of Mr. Cai Hongzhu, Hubei Liquor Circulation Industry Association would like to express its deep condolences and sincere condolences to Mr. Cai Hongzhu's family
Mr. Cai Hongzhu has made important contributions to the development of the liquor industry in Hubei and even China throughout his life, created and led the brand and enterprise of Daohuaxiang Liquor, and made positive contributions to the improvement of the status of Chujiu in the country. Mr. Cai Hongzhu's career pursuit, dedication to work, and contribution to the industry are models for us in the wine industry.
Jimu News learned from Daohuaxiang Group that the official obituary will be released at a later date.
According to the official website of Daohuaxiang Group, the company started in 1982, founded the "Daohuaxiang" brand in 1992, and realized group operation in 1997, after more than 40 years of unremitting struggle, the scale of the enterprise continues to grow, the brand image continues to improve, and the comprehensive strength continues to increase. At present, it has developed into a large-scale enterprise group with liquor as the main industry and logistics, supporting facilities and cultural tourism as the supplement.
In recent years, in the face of the new situation of the national economy and the in-depth adjustment of the liquor industry, Daohuaxiang Group has practiced the new concept of high-quality development, adhered to innovation-driven, continuously optimized the industrial structure, and maintained a good trend of healthy and steady development.
The group's "Daohuaxiang", "Guan Gongfang", "Qing Sample" and "Jun Zhihong" have been recognized as "China Famous Trademarks" by the State Administration for Industry and Commerce. "Daohuaxiang" was recognized as "China Time-honored Brand" by the Ministry of Commerce of the People's Republic of China, and was selected into the "China's New Eight Famous Liquors" and "Top 100 Chinese Time-honored Brand Value List". In 2023, "Daohuaxiang" will be selected as China's 500 most valuable brands for 20 consecutive years, with a brand value of 10859.2 billion yuan.
Legendary farmer entrepreneur.
Cai Hongzhu is a farmer entrepreneur who started with "three people, three cylinders, and a loan of 3,000 yuan". He led his enterprises and employees, with the entrepreneurial passion of "never say die, never give up" and the entrepreneurial spirit of "dare to take risks, self-pressure, create opportunities, and develop beyond the ordinary", so that Daohuaxiang Group has developed into nearly 30 member companies in just over 30 years, and its sales revenue has exceeded 50 billion yuan.
In 1951, Cai Hongzhu was born in a peasant family in Qinglong Village, Longquan Town, Yichang, Hubei Province. After three years of natural disasters, Cai Hongzhu, who graduated from junior high school, became a private primary school teacher, and later worked as a beekeeper, a forest farm manager, and a store cashier.
In 1982, 31-year-old Cai Hongzhu founded the first factory in the village, Qinglong Village Soy Sauce Factory, which is the famous story of "three people, three cylinders, and a loan of 3,000 yuan". He pulls soy sauce along the street in a cart and sells it. It didn't take long for Cai Hongzhu to become a well-known "10,000 yuan household". In April 1983 and October 1992, he was appointed as the director of Yichang Bailin Distillery. In 1986, Cai Hongzhu, with the support of the Longquan Town Party Committee and the town, merged the soy sauce factory with the Tumen Distillery next door. At that time, the distillery was close to collapse, and except for a few fermentation tanks for winemaking, there were only about 50 mouths to eat. In 1992, the liquor called "Daohuaxiang" came out, which is a mellow taste that Longquan people have never tasted.
In November 1992, Cai Hongzhu was appointed as the chairman and general manager of Hubei Daohuaxiang Group Company. After 2004, the liquor industry gradually entered a period of development, with major famous liquor brands and regional strong brands intertwined and scuffled, and the competition was very fierce. Cai Hongzhu in the review of the situation, proposed the implementation of the "golden network project", that is, the marketing center to the terminal sinking, to achieve the manufacturers, business, terminal interests of the trinity of pragmatic marketing engineering, the progressive order is to establish a marketing model first, and then set up outlets;First serve the terminal, and then sort out the channel, so as to establish an orderly marketing network, to achieve a clear market management and service system. In 2006, Cai Hongzhu proposed to take the liquor industry as the leader, the development of agricultural industrialization circular economy as the direction, and the service of new rural construction as the carrier to carry out the "five-level circulation" agricultural circular economy development model.
In the first few years of entering the 21st century, Cai Hongzhu can be said to have gone through hardships and achieved the most exciting ups and downs in his legendary career.
According to Yunjiu Headlines, in March 2001, Cai Hongzhu, who returned from a business trip, suddenly felt that the sky was dark and unconscious when he took out the key to open the door. Stroke, may only be able to spend the rest of his life in a wheelchair, Cai Hongzhu's sudden fall, in an instant caused a strong chain reaction, rumors spread in Longquan Town, the company's internal people were in turmoil, less than two months, more than 20 business backbones were lost, most of them were poached by competitors.
On the other hand, the lending banks couldn't sit still, and they came to the door to urge the loans, and the dealers showed a large area of "no pick-up, no payment" wait-and-see phenomenon. In April of the following year, the company's financial director at the time was seriously injured by a motorcycle and was admitted to the hospital.
By the end of 2002, the annual sales of Daohuaxiang increased from 6700 million steeply dropped to 2800 million, a drop of 58% in four months, and even the base market Yichang is crumbling. However, Cai Hongzhu is back. He waved his hand again: "Do a good job in the main business of liquor and add 50,000 tons of production capacity." At that time, this production capacity meant 1.5 billion sales for Daohuaxiang.
In 2003, he realized that the liquor industry would enter an unprecedented period of historical opportunities, and unconventional development was the most direct way to lead the company out of the predicament. As a result, Daohuaxiang acquired Guan Gongfang Liquor, Zhaojun Liquor, Qu Yuan Liquor and other liquor companies, and launched the layout of the province strongly.
By 2006, Daohuaxiang successfully achieved the sales revenue of 1.5 billion yuan and the profit of 100 million yuanIn 2007, the sales revenue was 2.5 billion yuan and the profit was 200 million yuanNext, 3.5 billion, 300 million;5 billion, 500 million;7 billion, 700 million, until today it has exceeded 60 billion.
Editor-in-charge: Shi Jian |Review: Li Zhen |Supervisor: Wan Junwei.
*: Brokerage China).