As a new sales method in recent years, live streaming has risen rapidly and attracted much attention. People from all walks of life have joined the ranks of live streaming, including many well-known stars. With their own traffic and influence, these stars have contributed greatly to product promotion and sales. However, recently, many celebrities have opted out of live broadcasting, which has aroused widespread attention and discussion. In fact, the exit of these stars may stem from a number of reasons.
On the one hand, many celebrities participate in live broadcasts, but they do not match their popularity and attention. Although these stars have a certain degree of popularity in the entertainment industry, the amount of goods they bring is not satisfactory. Merchants pay much more than they can make in terms of sales and profits. In the long run, businesses will begin to reconsider cooperation, and celebrities may lose this opportunity. In addition, some celebrities have a poor effect on bringing goods, and they do not match their social status and popularity. For these celebrities, continuing to live stream may become a demeaning act to their own image, so they choose to quit voluntarily.
On the other hand, the live broadcast has had a certain negative impact on the value of celebrities. Stars have always been regarded as high-ranking existences, and they have shown extraordinary abilities through film and television works, ** talents, etc. However, the threshold for live streaming is relatively low, as long as you are good at words and like to show your face, everyone has the opportunity to become an anchor. Moreover, at present, live streaming is generally dominated by low-price competition, and sometimes even has a cheap image. In this case, the value of the star will inevitably decrease. Participating in live streaming for a long time without paying attention to other aspects of creation, the reputation of the star may gradually be damaged. Out of awareness of this risk, many celebrities choose to take the initiative to withdraw from live broadcasting.
In addition, there are certain quality and legal risks associated with participating in live streaming. In this sales style, product quality problems are still a common problem. Some celebrities may not have carefully verified the quality of the product and made a rash sale. If there is a product quality problem, it will not only be a commercial problem, but more likely to cause legal disputes and cause damage to the celebrity's reputation. Therefore, considering the potential risks of live streaming, as well as the gains and losses compared with the benefits, many celebrities choose to withdraw.
All in all, the fact that celebrities are withdrawing from live streaming activities is a positive sign. This is just the beginning, and there may be more changes in live streaming in the future. Although live streaming provides convenience for consumers and reduces product quality, it also destroys the traditional economic system. In the past, brick-and-mortar stores were the main sales channels, and each link had its own role, and it was difficult for merchants to monopolize the market. However, in the Internet era, live streaming relies on personal charm and traffic. If a streamer has enough popularity and platform support, it can bring in huge sales. However, the market's spending power is limited, and if a large number of products are inclined to these popular streamers, small and medium-sized merchants and brick-and-mortar stores will lose many sales opportunities. Therefore, in recent years, with the rise of Internet sales methods such as live streaming, physical stores have closed down. In addition, under the suppression of **, many factories have very low profits, resulting in some factories having to reduce product quality or close down. It can be seen that the impact of live broadcast on the entire real economy is huge. In order to protect the interests of small and medium-sized businesses and maintain the ecological balance of the economy, some countries have introduced policies to restrict live streaming. For example, Indonesia directly prohibits live streaming and requires cross-border e-commerce orders to reach a certain amount. Other countries are likely to adopt similar restrictions, such as increasing taxes on livestreaming, increasing single-product items**, and setting restrictions on popular streamers. If these policies can be implemented, market competition will be more orderly, and small and medium-sized businesses will have more opportunities.
The rise of live streaming has brought certain convenience and economic benefits, but it has also had a negative impact on the real economy. It brings business opportunities to celebrities, but it may also lower the value and image of celebrities. It provides consumers with convenience and low-priced goods, but it also puts brick-and-mortar stores under pressure to close. Considering the quality and legal risks of live streaming, as well as the impact on the entire economic ecology, I believe that certain restrictive measures should be taken to protect the interests of small and medium-sized businesses and the rights and interests of consumers.
However, live streaming is still a promising way to sell and provide opportunities for entrepreneurs to bring benefits to consumers. Therefore, ** and relevant institutions should develop and manage live streaming through guidance, regulation and supervision, rather than completely banning it. For example, relevant entry thresholds and specifications can be formulated to ensure the legal and compliant operation of anchors and sales platforms. At the same time, strengthen the supervision and inspection of the quality of goods to ensure that consumers get high-quality and safe goods. In addition, it can also increase support for small and medium-sized businesses to promote fair competition and economic development.
To sum up, live streaming is an emerging sales method that can bring certain convenience and economic benefits. However, it also has some problems and negative effects. In order to maintain market order and protect the interests of small and medium-sized businesses, ** and relevant institutions should take certain restrictive measures and strengthen the supervision and management of live streaming. At the same time, it is also necessary to guide and support small and medium-sized businesses to promote fair competition and sustainable economic development. The ultimate goal is to realize the benign interaction between live streaming and the real economy, provide consumers with more choices, and create a better consumption environment.