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MLB Players, Inc., the commercial arm of Major League Baseball (MLB), has been releasedPartnered with Counterfind, a leading brand protection software company, to protect the intellectual property of MLB players and stop the spread of counterfeit and infringing products online.
counterfindUsing its proprietary technology, it will scan all major markets and retail outlets around the world to identify the presence of MlbThe name and likeness rights of the players are infringed, and the infringing content is automatically removed in real time. This proactive approach aims to crack down on sellers of unlicensed products and protect the value of the intellectual property of MLB players and the league as a whole so that their commercial interests are not affected.
Evan Kaplan, Managing Director of Major League Baseball, said: "Protecting our players' intellectual property and increasing their value is of paramount importance to us. We have an obligation to address the challenges that our partners bring to the market when they are sold without permission. Counterfind's solution will help clean up the market that has been infiltrated by counterfeit products for a long time, thereby protecting the interests of players and partners. ”
In today's sports memorabilia market, counterfeit and infringing products are constantly overflowing. counterfindwith mlbcooperationDemonstrates the determination of both organizations to protect the intellectual property and commercial interests of players, but also for the sports industryBrand protectionFeasible references are provided.