Many pharmacy people are very keen to do ** activities, where the business is not good, do activities, opponents open activities, do activities on holidays, but do to do to find, do activities is also a technical work, the same ** activities, in others that the effect is very good, to their own this is not effective, what is the problem?
Here are three ways to design ** activities to attract customers, so that you can understand why the same activity has different results.
1. Select products from the sales rankings
You can't imitate all the activities of plagiarism, you should combine the sales ranking of your own pharmacy to screen, such a product itself has a certain sales volume in your store, and with the boost of the activity, the sales are definitely better.
But it is not for you to completely take the best of the top 100 to do activities, but to choose 3-5 from each category, and then combine the product season, high sales conversion rate, the combination of famous brands and high hair, and refer to the competition of peers.
Here's how it works:
1. Open your computer's purchase, sale and inventory software, check the ranking table of the number of products sold in the past 30-60 days, and export it as a document.
2. Analyze the types of products in ** and select products in different categories.
3. Ensure that the goods are around 50 yuan, or lower.
4. Don't consider whether it is a famous brand or a miscellaneous brand, whether it is a low gross profit margin or a high gross profit. In the re-activity of these products, the role of the initiation is to attract customers.
5. Then go to the store, select some of the main gross profit products, and do some gifts to bind the sales control products.
2. Selected from past summaries
Why do many company-type pharmacies require the store manager to make a summary, a monthly work summary, and an activity work summary, which seems to be formalism, but it is not the case, and these summaries are good reference objects when doing activities for the second time.
Just use these activities with a high degree of liking, and you don't have to copy them everywhere to break your head.
If your store doesn't have a summary, start this time and summarize it in the future, regardless of whether the event is good or not.
Do a good job next time, do not do well and correct it in time, and improve it next time.
3. Choose from member gifts
In addition to the selection of product activities, you can also choose from the past gifts of members, even if you do not do ** activities, as long as there are gifts of membership points in the store, you can also see from the distribution of gifts in the past three months, what kind of gifts customers like.
Since each pharmacy has different customer groups and different preferences, it is better to be more customer-centric and design what they like to attract them.
Fourth, start from the employee's heart to do marketing is to do human nature, if you can't grasp human nature, the activity is not successful, after a good plan is designed, we should listen to other people's views, see if they see such activities, whether they will be moved. Before convincing others, convince yourself that you want the activity to attract this person, are your own employees excited, and are you yourself tempted?If you can't make the employees excited, the implementation effect will be unmotivated, and if the customers feel unimpressed, the activity will basically die 70%. 100 help plan