Down jackets are too expensive, military coats are selling out, and the search volume of Xianyu has

Mondo Fashionable Updated on 2024-01-29

Soft peach was named the representative color of the year in 2024Pantone has announced that the soft peach Pantone 13-1023 color is the representative color of 2024, which is a comfortable and warm peach shade that combines pink and orange elements to present a fresh, soft and sensual atmosphere.

Every year since 2000, Pantone has conducted annual color reviews** with insights into socio-economic conditions, lifestyles, and people's choices of fashion, entertainment, and travel destinations. Fashion Business Daily).

The price of duck down and goose down has risen and the brand has pushed down jacket products with a price of more than 5,000 yuanDown jackets, domestic first-line brands such as Bosideng have launched high-end down jackets with a price of more than 5,000 yuan, due to brand upgrades, co-branded models, duck down, goose down and other raw materials, and the overall down jacket is about 30% compared with the same period last year. (Caijing.com).

Xianyu: The search volume of military coats has skyrocketed by 427% in the past 15 daysOn December 4, according to the latest data from Xianyu, the search volume of military coats has skyrocketed by 427% in the past 15 days, and the highest single-day search volume has exceeded 150,000 people.

Xianyu related staff said that since around mid-November, the search and transaction volume of Xianyu military coat has begun to grow rapidly, among which the enthusiasm of users in Henan, Anhui and Shaanxi provinces is the highest.

Along with the number of search transactions, there is also the number of posts posted on the "military coat". As of November 30, the total number of posts on Xianyu for reselling military coats has exceeded 50,000, which is the peak of the number of releases of this product in the past three years. (*Clothing Bang).

Vipshop: Sales of women's woolen sweaters have doubled since the start of the annual sale conferenceA new round of cold wave is coming, Vipshop data shows that the sales of warm clothing peak, women's woolen sweater sales doubled year-on-year, jacket sales increased by more than 40% year-on-year, and the sales of domestic down jackets below 400 yuan increased by nearly 20% year-on-year. (*E-commerce News).

**Trends will drive demand for athleisure apparelAccording to the latest survey report, with the resurgence of the trend, athleisure clothing is expected to usher in new growth opportunities, and people will spend more money on clothing to update their wardrobes.

Analysts say people could spend twice or more on clothing, driven by weight loss and increased confidence. Fashion Business Daily).

Amazon slashes commissions for apparel sellersRecently, Amazon announced that it will reduce the commission for sellers of clothing products priced below $15 to 5% from January next year, and ** the commission for clothing sellers between $15 and $20 will be reduced to 10%, previously, the seller commission for both types of products was 17%.

Industry insiders said that Amazon's reduction of clothing merchants' commissions this time is to cope with the business impact from China's cross-border e-commerce. (*Chinese costumes).

Dior opens its first coffee shop in ChinaDior's first café in China, Café Dior, located in Taikoo Li Qiantan, Shanghai, has officially opened, offering dishes and desserts that blend French cuisine with Asian influences in royal blue and the brand's signature code.

It is worth noting that Dior's world's first Café Dior is also located in Asia, located on the 5th floor of Dior's largest *** in Asia, Cheongdam-dong, Seoul. Fashion Business Daily).

ANTA was selected as one of the "2023 Top 100 Listed Companies of Guochao Brands".

Recently, Guanchao New Consumption, China National Brand Network and New Fortune jointly released the "2023 Top 100 Listed Companies of Guochao Brands", and Anta Group ranked 83The national tide index score of 98 ranked 12th on the list, becoming the highest-ranked enterprise in the clothing accessories industry.

The evaluation system of this list is mainly based on the comprehensive evaluation of performance, ESG index, number of channels, inheritance and innovation, and brand influence. (*Chinese costumes).

Ralph Lauren accelerates its layout in the Chinese market and will open more than 30 new stores every yearRalph Lauren will accelerate its growth in the Chinese market in 2024 to achieve long-term, sustainable growth and value creation.

According to Cai Xinhui, the brand's CEO of China and Southeast Asia, Ralph Lauren plans to open more than 30 new stores in China every year in the next few years, radiating to more smaller cities while gaining a presence in major cities. (*36 Krypton Future Consumption).

lululemon's first pop-up space in China opened in ShanghaiIt is reported that lululemon's first pop-up space in China recently opened in Shanghai Hongqiao Tiandi, covering a full range of products for running, training and daily commuting, with a special display of ABCTM men's pants series and new winter products.

It is reported that for the first time, a 360-degree rotatable fashion technology sense virtual trouser wall is used in the pop-up space to display fashion pants products in a visual form more comprehensively and intuitively, and the pop-up space will last until January 4, 2024. (*Fashion knows no borders).

Decathlon acquires the outdoor platform BerfreundeAccording to fashion business news, a few days ago, French sports retailer Decathlon announced the acquisition of Berfreunde, a platform that focuses on outdoor activities such as hiking, mountaineering and climbing.

However, the exact transaction value was not disclosed, and the acquisition is conducive to further strengthening Decathlon's position in the field of sporting goods sales. (*Ebang Power).

ZAR further promotes the second-hand business in EuropeSpanish fast fashion brand Zara announced that it will expand its second-hand clothing business in several European countries from December 12, including sales, maintenance, donations, etc.

Prior to this, the "pre-owned" service of ZARA had been launched in the UK and France. (*ladymax)

Kering completes acquisition of a 30% stake in ValentinoRecently, the French luxury giant Kering announced that the acquisition of 30% of the shares of the Italian luxury brand Valentino (Valentino) has been completed.

Under the terms of the deal, Kering also has an option to buy all of Valentino's shares until 2028. (*Chinese costumes).

Alibaba representatives resign from Farfetch's board of directorsAlibaba recently disclosed in a regulatory filing that the company's president and board member JMichael Evans has resigned from Farfetch's board of directors. He has served as President of Alibaba Group since August 2015 and joined the Board of Directors in 2020 when Alibaba took a stake in Farfetch.

It is worth noting that a few days ago, it was reported that Farfetch plans to be privatized and delisted, and has received initial support from major shareholders including Richemont and Alibaba. Fashion Business Daily).Crocs launches a collaboration with no holesRenowned footwear brand CROCS has teamed up with Los Angeles-based apparel brand Museum of Peace & Quiet to launch a co-branded shoe.

Based on the Crocs' Classic Clog design, the Classic Clog design removes holes, features a suede and nylon upper, and silver metal details on both sides of the rubber heel to enhance the texture, and is available in two colors, "Ginger" and "Olive", and is available in selected stores. (*Interface News).

The name change of YOUNGOR will further focus on the fashion industryYoungor, which continues to take over Meibang clothing stores, recently announced that the company's Chinese name plan to be changed from "Youngor Group Shares***" to "Youngor Fashion Shares***" to highlight its strategic goal of building a world-class fashion industry group.

In the future, we will further focus on the main business of fashion, adhere to long-termism, increase brand investment, market construction and talent introduction and training. Fashion Business Daily).

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