Bosideng, a domestic down jacket brand, used to be a leader in the industry, but now it is in trouble. Under the dual pressure of warm winters and raw material costs**, Bosideng turned to diversify and pursue the high-end market, but it was not successful. As a company that once made a name for itself with "fashionable design", Bosideng is now labeled as "rustic" by young people.
Its pricing strategy has also been questioned, with the general rise of domestic down jackets, the cost performance of the product has been questioned. In this context, consumers' sensitivity to ** has increased, and some products have begun to adjust ** to cater to the needs of consumers. What are the challenges faced by domestic down jacket brands?And what should consumers think about this phenomenon?
Bosideng used to be a leader in the domestic down jacket industry, but now it is in deep trouble. In the face of the challenges of warm winters and raw material costs**, Bosideng chose to diversify and pursue the high-end market, but it did not succeed. Is this transformation in line with current market trends?Does it meet the needs of consumers?
Bosideng's pricing strategy has been questioned, and with the general rise of domestic down jackets, the cost performance of the product has been questioned. In the context of consumption upgrading, consumers have become more sensitive to the best and have begun to pursue cost performance again, and product price reductions have occurred in various categories. Does the high-end route of domestic down jacket brands match the market demand?
Is the pricing of the product reasonable?As taught in business schools, "pricing" is a separate course with a university question in it. **Chain cost, product image positioning, profit realization and other factors will affect the company's pricing strategy. However, don't ignore the consumer, who is the one who pays in the end.
If ordinary people spend more than half a month, or even a month's salary, to afford a down jacket, then they will definitely make other choices. How should domestic down jacket brands adjust their pricing strategies to meet the needs of consumers?In general, domestic down jacket brands are facing huge challenges, and consumers' cost-effectiveness and sensitivity to products are also increasing.
While adjusting the pricing strategy, domestic down jacket brands need to pay more attention to the needs of consumers to effectively meet the needs of the market. What are your thoughts on this?