For a long time, Seina has focused on family culture and family life, interpreting a high-quality, tonal and spiritual lifestyle for the new elite user circle, giving products a richer, more diverse and more imaginative connotation, and building a value proposition of "Saina is not only a means of transportation, but also a way of life". Recently, "Everyone Loves Seine" ended perfectly in Beijing, a cultural center, and Seina once again interpreted what is the connotation and strength of the top family MPV.
Inheritance withFusion: Feel the cohesion and belonging of family culture in the long history
Beijing embodies the wisdom and blood and sweat of the people of all ethnic groups, as the center of Chinese culture, Beijing has gone through the changes of the years, written the integration and inheritance of family culture, recorded the changes of family style, held up the soulless soul, precipitated the vitality and wisdom of life, benevolence and filial piety, and became the ultimate belonging and the desire of the heart.
Huang Zhenping, a teacher from the School of Humanities and Humanities of Tsinghua University, is good at interpreting the connotation of family culture from a historical perspective. In his view, the four words "poetry heirloom" combine the sensibility (poetry) and rationality (etiquette order) of the traditional family, vividly showing the inheritance and integration of family culture. On the one hand, the function of poetry and education can "generate the four feelings, swim in the four feelings, and have nothing to suffocate", which is the emotional connection of family culture. On the other hand, from the perspective of ceremonial order, the Chinese family pays attention to a sense of community, and the ancient saying goes, "the father of the long thing, the king of the distant thing", which shows the isomorphic characteristics of the family and the country in traditional China, and the country is the amplification and extension of the home. For example, the Taimiao Temple is a place for the emperor to worship his ancestors, and the folk have ancestral halls to express the purpose of chasing the distance in the end, which are all annotations of family rites and family style.
In the process of nurturing home, the canals that flow for thousands of years play a pivotal role. From south to north, the canal gathers fireworks from all over the country to Tongzhou Wharf, which not only connects the process of commercial development, but also connects the inseparable state of various ethnic groups. From small families to everyone, barbecue and soup, cheese and rice noodles are integrated to bring belonging, so that human wisdom, emotions and culture are connected, highlighting the diversity and unity of Chinese culture. It is precisely because there is a family, a family, a nation, and a country that memories can be passed on and endless.
From the courtyard to the alleyInDifferent spacesFeel the warmth of home
From hutongs to courtyard houses, from large miscellaneous residences to truly modern residences, the carrier of the family is constantly changing in the wind and clouds of history. At the same time, the family style and family etiquette, which governs the relationship between the elders and the young, have also quickly entered the process of modernization, embracing equality, freedom, openness and diversity.
At present, there are more than 20,000 large and small courtyard houses in Beijing, with special colors, long history and considerable scale, which have always been an important symbol of Beijing's family culture. The courtyard is "full of rhythm", and this rhythm can become a representative of a certain cultural temperament in Beijing. The courtyard passes through the shadow wall from the gate, passes through the hanging flower gate, and then enters the inner courtyard, which is the transition from public space to private space. From this point of view, the courtyard house represents a certain family cultural temperament of the old Beijing city, soaked with the sustenance and longing of generations of old Beijingers, and infiltrated into the hearts that yearn for tranquility and tranquility.
If the courtyard is a picture of old Beijing with a halo, then the Hutong courtyard is a more common and close to the current reality environment, the neighborhood is harmonious, its affection, its happiness, the human touch behind it, even if it is far away, can always lead to that homesickness.
Whether it is a courtyard house or a hutong, they vividly witness the integration and inheritance of family culture, which also coincides with the value proposition of Saina. In addition to this year's "Everyone Loves Saina" series of activities, it has also made great efforts to create "Saina Time House", "Saina Time Camp" and other "Saina Time Camp" activities close to the life scene of the big family to communicate with users, giving the product a richer, more diverse and more imaginative connotation, showing that Sina is "not only a means of transportation, but also a way of life" The value proposition carries the Chinese's yearning for home life and spiritual home.
From Hangzhou to Luoyang, from Luoyang to Beijing, in 2023, Saina Time will focus on the origin of family culture with you, explore the tolerance of family culture in the Central Plains where the north and south meet, and in Beijing, the final place, Saina travels through the past and the present, explores the past, connects the future, explores the integration and inheritance of family culture with everyone, and shows everyone's ideal family picture.
In the future, Saina will continue to uphold the brand concept of "Enjoy the Way of Everyone", create more "Saina Time" activities close to the life scene of big families, accompany family owners to spend more happy moments, and create a new coordinate of MPV life value.