In 2021, Audi announced its plan to transform the brand into pure electric vehicles, and it is expected to launch only pure electric new cars from 2026, and then actively carry out new actions to promote electric models, including the e-tron GT series, the Q8 e-tron series under the facelift, and the Q4 e-tron series built on the MEB platform. In 2023, the pre-production Q6 e-tron prototype was announced, previewing the imminent appearance of the Q6 e-tron.
However, Audi CEO Gernot D llner said in an interview with foreign media recently that Audi will slow down the pace of electric vehicle updates next, and it is currently only determined that in addition to the Q6 e-tron, Audi will also announce one electric vehicle in 2024, as well as two fuel vehicles, and the next plan is only to confirm that there will be a fuel vehicle announced in 2025, but there is no more information and news about electric vehicles.
The Q6 e-tron prototype means that the prototype, in fact, all the design and settings, is actually not far from mass production, the brand's first pure electric SUV built on the PPE platform, which is currently expected to go into production in the second quarter of 2024, in addition to the Q6 e-tron, the Sportback model will also be launched. As for the other electric car in 2024, although the original manufacturer has not disclosed, the A6 e-tron and A6 **ant e-tron, which were previously unveiled as concept cars, should also be of good help to market sales if they can be launched as soon as possible.
Looking at Audi's current pure electric combat capabilities, compared with the products and rhythm of competitors, in addition to the Q4 e-tron is a relatively new work, the e-tron GT and Q8 e-tron are products that have been around for a long time, which also causes a gap in sales performance with competitors such as BMW and Mercedes-Benz. Audi's original goal of launching only pure electric combat power in 2026 may need to be adjusted in due course in terms of the current product launch rhythm.