The sea crosses the pillar of the sea, and the mountains are majestic to see the main peak. —Epigraph.At the end of the year, the wine is full of wine, and the wind brings the fragrance of wine. In the blink of an eye, it is 12.18, the day when the entire liquor industry is watching. Wuliangye 12.18 Conference, as the annual summary ceremony of Wuliangye to forge ahead and carry forward the past and the future, is not only a corporate event, but also an industry vane event.
A few days ago, the 27th 12.18 Wuliangye Consultation, Co-construction and Sharing Conference came to an end in Yibin, the wine capital of China. This year's conference has the widest scope, the largest number of people, the largest scale and the highest specifications, setting a record for the previous session. to".Work together to create a harmonious futureAs the theme, it showed the industry the "high score" answer sheet of Wuliangye's high-quality development, and released a number of important signals.
For the wine industry, 2023 is a critical year for the industry adjustment cycle. The stock competition situation continues to evolve, and the trend of strong concentration, strong differentiation and strong extrusion is more obvious. However, Wuliangye has always conformed to the changes of the times and the market, and continued to release the strong impetus and innovation vitality of high-quality development under the "three-phase superposition period" of the macro positive development window period, the strategic opportunity period of policy increase, and the structural dividend period of industry concentration.
At this conference,Zeng Congqin, Secretary of the Party Committee and Chairman of Wuliangye Group (Co., Ltd.), said that since the beginning of this year, Wuliangye has adhered to the general tone of "taking the lead in stability, seeking progress in stability, improving quality and efficiency, and making more contributions", adhered to the quality-based, culture-casting, upright and innovative, and focused on the four main directions of "excellent products, outstanding brands, leading innovation, and modern governance", and achieved fruitful results in various tasks.
Looking at Wuliangye's 2023 "answer sheet", data is the most intuitive expression of strength. In the first three quarters of this year, Wuliangye's revenue and net profit both achieved double-digit growth. According to the data, from January to September this year, Wuliangye achieved an operating income of 6253.6 billion yuan, a year-on-year increase of 1211%；The net profit was 2283.3 billion yuan, a year-on-year increase of 1424%, continuing to show a steady development trend. Among them, Wuliangye achieved operating income of 170 in the third quarter3 billion yuan, a year-on-year increase of 1699%；Net profit 579.6 billion yuan, a year-on-year increase of 1857%。
Behind this dazzling data, Wuliangye has always maintained strategic focus and steady operation. Since the beginning of this year, Wuliangye has deeply participated in top domestic and foreign events such as the Boao Forum for Asia, APEC, International Financial Forum, CIIE, and Chain Expo, held cultural IP activities such as "520 Hemei Cultural Festival" and "China International West Lake Love Wuliangye Rose Wedding Ceremony", and sponsored major events such as the China Tennis Open.
Looking back at 2023, Wuliangye has risen to the challenge and successfully delivered the papers. It can be seen that Wuliangye takes quality as the foundation, culture as the soul, integrity and innovation, and coordinates the promotion of the three major projects of quality brand, marketing innovation and high-quality multiplication, and the steady development of Wuliangye will also effectively promote the high-quality development of Chinese liquor.
Facing the future, Wuliangye will rely on the five advantages of production area, ancient cellar pool, quality, brand and consumer group, continue to polish the golden signboard of "Great Country Strong Fragrance, Hemei Wuliang, and Chinese Wine King", and accelerate the construction of a world-class wine enterprise with "excellent products, outstanding brand, leading innovation, and modern governance".
As we all know, the liquor industry is currently in a new stage of development, and the leading role of leading liquor companies is particularly important. In the face of the upcoming 2024, Wuliangye firmly grasps the primary task of high-quality development, and joins hands with dealers across the country to "work together in the same direction to create a harmonious future".
For a long time, Wuliangye has been a resolute guardian of the concept of extensive consultation, joint construction and sharing, and a firm practitioner of building a "community with a shared future for manufacturers". It is understoodIn 2023, Wuliangye's traditional channels will continue to be optimized, with 110 new distributors and 2 new core terminals60,000 stores, the number of stores exceeds 1,700, covering more than 300 cities across the country, the number of distributors of Wuliangye Aromatic Liquor Company has achieved double-digit growth, and the blank market is shrinking.
Based on a huge market,Zeng Congqin pointed out that Wuliangye's marketing work ideas in 2024 are: to enhance the brand value of Wuliangye as the core, continue to strengthen the quality brand, consumer cultivation, channel profits, and promote the acceleration of the reasonable return to brand value. Realize channel efficiency, shareholder returns, employee income, tax revenue, and enterprise profits.
The meaning of this move is very clear, specifically it is to first strengthen the quality brand, fully promote the cultivation of consumers, improve channel profits, and do not let dealers suffer!In this regard,Wuliangye will make efforts in the overall planning of quantity and price relationship, product-oriented market operation, development of differentiated products and cultural wine, value mining of old wine, and assessment and incentive of marketing process.
Set sail in the same boat and sail through the wind and waves. In the highly competitive market environment, building a solid foundation and building channels is the foundation for Wuliangye's survivalExcellent quality and innovative marketing strategies are the key factors for the success of Wuliangye;The concentric work of excellent businessmen and big businessmen is the cornerstone of Wuliangye's sustainable development!After all, only when manufacturers achieve each other and coexist can they share and strengthen together and achieve a harmonious future.
In addition, from Wuliangye's marketing work ideas in 2024, we can see a realistic and pragmatic attitude, and we can also see the beautiful quality of respecting others and respecting ourselves!At the same time, Wuliangye continues to consolidate the quality foundation and continue to strengthen the brand effect, which is undoubtedly to "add confidence" to the enterprise and "add confidence" to the industry
Those who start must plan for the end, and those who succeed plan for the beginning. 2023 is a crucial year for the implementation of the "14th Five-Year Plan", and it is also a year for Wuliangye to lay the foundation for high-quality development in the future. In the face of the new era, new opportunities and new challenges, Wuliangye's layout in 2024 conveys the main tone of the word "real".
How do you do that?At this conference,Jiang Wenge, deputy secretary of the Party committee, vice chairman and general manager of Wuliangye Co., Ltd., said in the "2024 Marketing Work Report of Wuliangye Co., Ltd." that in 2024, Wuliangye will launch "five major battles": image improvement, share improvement, market expansion, quality and efficiency improvement, and profit improvement.
First, at the level of image promotion, further strengthen the construction of brand culture. Wuliangye will continue to enhance its cultural heritage, tell the story of Wuliangye, and strengthen the brand effect of "Hemei" by digging deep into the connotation of brand culture, enriching the expression of Hemei culture, increasing the dissemination of Hemei cultural IP.
The second is to further strengthen the construction of the product system at the level of share increase. Wuliangye will continue to increase the market share of Wuliangye's main brand and Wuliangye's aromatic liquor. According to Jiang Wenge, in 2024, the market launch volume of the eighth generation Wuliangye will not increase throughout the year, and the product channel plan quota will be solidified. The optimized planned volume will be invested in products such as Wuliangye and cultural liquor with special specifications, as well as direct sales channels and international markets. In terms of Wuliangye aromatic liquor, it will continue to strengthen the creation of Wuliangchun, Wuliang alcohol, Wuliang Tetouqu and Jianzhuang large single products, and accelerate the brand development work to strengthen, enrich and improve the product matrix.
The third is to further strengthen the marketing service ability at the level of market expansion. We will continue to upgrade consumption cultivation, deepen channel transformation, deepen marketing reform, and continue to deepen market services.
Fourth, at the level of improving quality and efficiency, we will further strengthen quality support and guarantee. Comprehensively cultivate development momentum, comprehensively carry out scientific and technological innovation, and comprehensively improve quality management.
Fifth, at the level of profit improvement, we will further strengthen the co-construction and sharing of manufacturers. Insist on widening the spread income, innovate the profitability of product portfolios, improve the policy incentive mechanism, and strengthen the co-construction and sharing of manufacturers.
Plan and then act, and then expand the territory. Through this year's Wuliangye 12.18 Consultation, Co-construction and Sharing Conference, we deeply felt the surging development potential of leading enterprises. From a higher perspective, with the advancement of Wuliangye's "five major battles", its corporate image will be more prominent, the quality support will be more stable, the market share will be more consolidated, and the relationship between manufacturers will be more harmonious. For the liquor industry, Wuliangye promotes development with pragmatism, drives enterprises to achieve higher quality, more efficient, and more sustainable steady growth, and sets a new benchmark for the development of China's liquor industry with the five-in-one development path of "ecology, quality, culture, digital, and sunshine".
Walk with the times and treat all things with "harmony". At this moment, Wuliangye is climbing high and moving towards the new in the era of "harmony and beauty"!