Fireworks in the world are all culture", food can not only satisfy the appetite, but also carry people's cognition and imagination of the city, reflecting the city's style, and filled with thick fireworks. Last Friday (December 22), the third season of Master Kong's iced black tea "Super Burning Food", jointly produced by Zhejiang Satellite TV and Zhejiang Shitong Cultural Communication***, came to an end, and it also drew a perfect end to this season's "Super Burning Journey".
Up to now, the topics related to the third season of "Super Burning Food" have received a total of 1,094 hot searches on the whole network, and the main topic of Weibo Super Burning Food has been read as high as 13700 million+, the highest rating of the program CSM64 city is 222%, Jiangxi people or Hunan people can eat spicy food where do you have the habit of eating food according to the season and other topics have aroused heated discussions among netizens and achieved circle-breaking communication. The program also launched the "Net" Super Burning Food Program, as one of the series of activities of Zhejiang Satellite TV's "Z Public Welfare", which has played a good role in science popularization in terms of washing hands and using chopsticks. The program is rich in content and interesting in form, which makes many netizens reluctant to end.
Dig deep into the connotation of traditional culture.
Connecting "fireworks in the world" with food
The third season of "Super Burning Food" digs deep into the connotation of traditional culture, combines current hot topics and forms that young people like to see, pays attention to the in-depth excavation of the spirit of the times and the national spirit, and improves the freshness and fireworks of food programs. Under the leadership of the "Chaoran Family", this season we walked through the cities represented by Nanchang, Luoyang, Kashgar, Chengdu and Nanning, tasted local specialties, walked into every ordinary food "creator", and measured the cultural flavor of thousands of miles of mountains and rivers with footsteps. It can be said that food is the carrier of culture, and culture is the soul of food.
The third season of "Super Burning Food" leads the audience to shuttle through the streets and alleys of the city, digging "Nanchang Spicy" and "Nanchang Fresh" in Nanchang, and immersively experiencing the "two sides of one body" in Nanchang;Feel the past and present of traditional Central Plains cuisine in Luoyang, and perceive the food attitude of young people;Immerse yourself in "dopamine food" in Kashgar and feel the strong ethnic customsExperience the "Bashi Jianghu" in Chengdu and experience the perseverance and breakthrough of innovative restaurantsIn Nanning, you can experience the multi-national food culture and the strong fireworks ......The show uses a unique perspective to show the diverse cuisines of various places and the strong culture behind the food, and excavates little-known fireworks stories, which are quite popular with the audience.
Take food as the "warp" and game as the "weft".
Dig into the deep cultural heritage.
While exploring the diverse flavors of the city, each episode sets up different game challenges. This means that the test difficulty of the members has escalated, and the unique dynamic "hunting" modes such as "rushing to eat, burning brains to eat, and running to eat" also make the show very interesting. In addition, the "Super Burning Family" needs to carry out interesting reasoning, observation and analysis and immersive experience according to the scenario settings given by the program team, and interact intimately with the diners, bring out the people and things behind the food in the game interaction, and find the human fireworks rooted in the audience.
"Super Burning Food", as a vertical variety show on the food track, has gone through three seasons. The third season is upgraded on the basis of the previous two seasons, highly combining the characteristics of different cities, showing the double-sided cuisine of different cities, in addition to food science popularization and Amway, it also uses food to spread the city's history and humanities, urban symbols, and urban connotation, expanding the cultural connotation of the program. Not only that, the show uses interesting games to challenge people, shortens the distance between people with "food socialization", and brings warmth to the audience with laughter and "super-burning" characteristics. It can be said that the program takes food as the "warp" and games as the "weft", excavates the profound cultural heritage behind the food, and arouses the audience's sense of belonging and identity to the Chinese food culture.
From the premiere in October to the warm end in December. In more than two months, the third season of "Super Burning Food" has truly used images to show the city's food, present the taste of China, and write the footnotes of the times with food.