text|Zhang Ping.
Edit|Arvin.
In the past few days, two young people have occupied hot spots on the Internet, one is Meng Yutong, the original secretary of Gree Dong Mingzhu, and the other is Dong Yuhui, who was selected by Dongdong.
Dong Mingzhu angrily criticized Meng Yutong: using the platform to be an Internet celebrity
On December 13, 2023, Dong Mingzhu mentioned Meng Yutong, the secretary who left half a year ago, at the induction ceremony of the 2023 college students of Gree Electric Appliances
When a secretary can't even write a single article
Become an influencer with the help of our platform
Meng Yutong was born in 1998 and graduated from Zhejiang University with a bachelor's degree in Spanish in 2017. In 2021, Meng Yutong participated in the workplace program "We in the Workplace", Meng Yutong, who has ideas, self-confidence, hard work, and low salary requirements, was photographed by Dong Mingzhu, and in September, he became the secretary of Dong Mingzhu, chairman of Gree TV, from a real Xi.
In November 2021, Meng Yutong made his debut in the live broadcast room of Gree Electric Appliances, and the live broadcast lasted for 4 hours, with a total of 24 products on the shelves, and the total number of people exceeded 1130,000 people, with a single sales of about 620,000 yuan.
In December 2021, Dong Mingzhu, chairman of Gree Electric Appliances, and Meng Yutong, secretary of Gree Electric Appliances, appeared at the China Manufacturing Leaders Summit together, which attracted people's attention and heated discussionsIt is necessary to train Meng Yutong to become the second Dong Mingzhu
In November 2022, there were rumors that "Dong Mingzhu's secretary Meng Yutong resigned" and "has been removed from the company's address book", etc., Dong Mingzhu responded: Everyone rest assured, Yutong is growing every day. Meng Yutong beside her echoed and said: I am still working (Gree).
Until May 2023, the two sides officially parted ways, and it was only two years since this young fresh graduate was selected by Dong Mingzhu.
Regarding the resignation, Meng Yutong said that he was preparing to go to graduate school, but there was a ** report that it was learned from the employees of the Gree Marketing Department where Meng Yutong was before his "resignation" that Meng Yutong did not resign, but ".He was often absent from work and was dismissed for personal work
On November 6, Dong Mingzhu was asked about Internet celebrity employees in an interview with "Caijing Langyan", and she officially responded: "Some people think that they use an Internet celebrity to think that they are valuable, that is the source of no roots." You can't be on the Gree platform and then go out to advertise, it's definitely not compliant. ”
There is a ** saying that Meng Yutong is in GreeDuring his tenure, he has published more than 60 pieces of non-Gree product content, and an insider broke the news of Meng YutongAdvertising revenue has long exceeded 4 million
At present, Meng Yutong has millions of fans on Xiaohongshu and updates from time to time**. According to industry analysts, Xiaohongshu's million-level bloggers are super V on the platform, and their monthly advertising revenue is between 100,000 yuan and 200,000 yuan.
Dong Mingzhu relied on Meng Yutong to bring a new degree to Gree, and Meng Yutong also relied on the mountain of Gree to officially enter the "Internet celebrity" track.
It is impossible to judge which is right and which is wrong, but I suddenly thought of Dong Mingzhu's words:
Money must be had, but it is not the pursuit of our dreams, but the result of our struggle.
Dongfang Selection and Dong Yuhui, who were disturbed by the "small composition".
The cause of the incident originated from the recently opened "Jilin Tour" of Oriental Selection, and the copywriting read out by Dong Yuhui, the anchor of Oriental Selection, in the live broadcast was praised by netizens. Some netizens asked who did it, and the account responded, "Every time a small essay is made, the anchor is in front of the camera, and behind it are the friends of the copywriting team, shooting team, and editing team. ”
This remark caused dissatisfaction among Dong Yuhui's fans, and some fans believed that this was Dongfang Selection's "backstabbing" Dong Yuhui.
Since December 11th, a large number of fans with the "Selection Group" light on their heads have poured into the live broadcast room of Dongfang Selection's competitor Gaotu Jiapin, and shouted "The splashing wealth sent by Dongfang Selection, you have to catch it". 2Compared with 70,000 people, 600,000 people poured into the live broadcast room of Gaotu Jiapin that day.
Dongfang Selection CEO: Yuhui's annual salary is more than tens of millions
On the evening of December 12, Sun Dongxu, CEO of Oriental Selection, officially responded to the recent "small composition" incident in the live broadcast room, and the whole response took about 10 minutes.
He said that first of all, he should criticize the team, the work is emotional, and the communication style is inappropriate. Dong Yuhui's mood was affected, so he temporarily decided not to broadcast live on the 10th.
He also responded to the question of "why does the company treat Yuhui badly" raised by a fan. Sun Dongxu said that the company's contribution to Dong Yuhui is recognized, and there is no owe in his treatment, and his annual salary is not more than tens of millions of yuan as reported on the Internet, which is only part of Yuhui's income. The company has been using practical actions to express its high recognition of Yuhui.
In the end, he said that the company resolutely said no to the behavior of the fan circle and hoped that fans would remain calm.
Dong Yuhui posted a long post in the early morning: Boycott the fan circle culture
At half past one o'clock in the morning on December 13, Dong Yuhui responded to the "small composition" storm in 1,000 words.
It's not the company's intention, nor is it the fan's intention, I don't want to take the lead, and I don't want to respond too much. Dong Yuhui said.
In his response, he introduced the creative mode of Dongfang selection of small compositions, one is Dong Yuhui's own creation, such as Xi'an field and Inner Mongolia field. Second, Dong Yuhui provides ideas and suggestions, creates, and the two sides discuss and revise. The third is to create small compositions independently, and Dong Yuhui rarely changes or does not change.
Yu Minhong: A small matter within the company is not properly handled and becomes a surging public opinion
On December 14, Yu Minhong, chairman of Oriental Selection, issued a statement on the Douyin platform in response to the recent "small composition" controversy.
Yu Minhong mentioned in **: It was originally a small matter within the company, but it became a surging public opinion because of improper handling. We call on everyone to speak rationally.
In just a few days, the stock price of Oriental Selection fell sharply due to this, and the cumulative decline in 4 days was more than 25%. On December 15, the stock price of Dongfang Selection **558% to 26HK$25, with a total market capitalization of 266HK$4.4 billion, down more than 20% from the market value on December 8, evaporated HK$7.5 billion (about 6.8 billion yuan).
Oriental Selection Notice: Sun Dongxu was removed from the position of CEO
On December 16, Dongfang Selection issued a notice of personnel appointment and dismissal, and Yu Minhong concurrently served as the CEO of Dongfang Selection, removing Sun Dongxu from the position of CEO.
More ordinary young people
Meng Yutong was born in 1998 and is 25 years old this year.
Dong Yuhui was born in 1993 and is 30 years old this year.
One of them is the former secretary of the chairman of the world's top 500 companies, with more than one million fans and more than 4 million advertising revenues.
One is Dongfang's selection of popular anchors, with a salary income of millions and tens of millions of options.
But the current situation for more ordinary young people in China is:Young people under the age of 30 have a higher debt ratio than their deposit rate, and more than 40% have no savings and are heavily indebted
According to data released by the People's Bank of China, the leverage ratio of China's residential sector has exceeded 60% in 2021, and more than 60% of young people are in debt. Among them, about 30% of the people have debts between 10,000 and 30,000 yuan, about 20% have debts between 30,000 and 50,000 yuan, and about 10% have debts of more than 50,000 yuan.
In the face of the high pressure of real life, according to the "Insight Report on the Current Situation of Contemporary Young Professionals" released by Liepin, more than eighty percent of the post-90s in first-tier cities often work overtime, with 544% of young people face changing jobs because they are not paid enough;There are 77 in first-tier cities8% of the post-90s have a monthly salary of less than 10,000 yuan, and the post-95s have 856% of people earn less than 10,000 yuan a month. In contrast, young people in second-tier cities and third- and fourth-tier cities earn relatively high monthly salaries, but more than 60% of them earn less than 10,000 yuan a month.
These ordinary young people are facing a rising risk of unemployment. Data show that in March this year, the unemployment rate of young people aged 16-24 in China was 196%, up 15 percentage points;By April, that unemployment rate had risen to 204%；In May, the unemployment figure continued to rise to 208%。
Last year, Meituan added 970,000 new riders to its platform, an increase of 184%。Moreover, from the survey data of riders' educational qualifications, the proportion of college degree or above is as high as 247%, which is equivalent to almost 240,000 college students entering the food delivery industry last year.From January to April this year, a total of 31 new online car-hailing driver's licenses were issued60,000 copies, of which 17 were newly issued in April alone70,000 copies.
Compared with Meng Yutong and Dong Yuhui, perhaps more attention should be paid to the many ordinary young people, who are also young, dreamy, talented, and passionate about life. They shuttle through the wind and rain and are the pillars of every family.
Although one or two stars are beautiful, what is even more beautiful is the lights of ten thousand homes.
2023 Annual Stocktake