EMI mobile website building is a landing page solution for advertisers, the establishment of exclusive mobile site launch function, advertisers can quickly build a site to meet their personalized needs by dragging and dropping and combining components, etc., and use the site for the promotion and use of the EMI delivery platform, improve the user experience of the landing page, and improve the promotion effect.
In the mobile website, you can directly make a personalized landing page, and after the release is successful, it can be bound to the creative level for delivery, without the need to submit it for review in the developer background. Both mobile website building and personalized detail pages are available to all advertisers.
1. Rich information and explicit content
The personalized details page of mobile website building is different from the ordinary application details page, which can display rich activity information and important content to promote activation and conversion.
2. Support the deeplink function of customers who are not installed
The personalized landing page of mobile website building **support** and deeplink recall function, so users can click the personalized landing page ** button - carry out **installation - click the personalized landing page again ** - directly call up the deeplink page.
3. High activation rate and retention rate
Ordinary landing page information flow ads are automatically ** in the wifi state, with a high rate, but the back-end data conversion is poor, and the activation rate and retention rate are low;
There is no automatic** in the state of personalized landing page information flow advertising wifi, and the rate is low, but the back-end data conversion is better, and the activation rate and retention rate are higher.
1. Abundant components. Provide a variety of components including forms, and customize page sites with different layouts to meet the different promotion needs of advertisers.
2. Easy to operate. PPT-like operation, through drag-and-drop, module combination and other simple methods, you can quickly create an advertiser's exclusive site.
3. Complete data. Provide detailed site and form data to provide data support for advertisers' optimization and improve delivery results.
My Site page
1. Page function: You can create and manage the created site, and perform multi-dimensional operations such as site creation, preview, editing, deletion, and data analysis.
2. **Preview: After clicking, you can use your mobile phone to scan *** to preview the site page (only sites in the "Published" state can be previewed).
3. Publish the site: On the "Edit" page, you can choose to publish the site, and the published site will enter the review channel, and after the review is passed, it can be used to promote the delivery in the background.
4. Careful deletion: The site is permanently deleted and cannot be recoveredIf an idea is tied to the site, the idea is still served on the site.
Create a new site
1. How to build a website: Drag and drop the required components to the display area, and edit and debug the content and style in the editing area on the right, and you can choose to save or publish.
Component management page
1. Page function: you can create new interactive components and view created components, and support data export and data return of each interactive component (at present, only the "form" component needs to be created independently and saved in the "component management" section, such as **information, personal information collection, etc.).
2. The concept of page fields.
1) Number of data records: refers to the total number of data records after the component is used to insert a single site or multiple sites.
2) View form data: You can view the detailed content data of the entries ** to the component**, as well as the site of the information**, and support viewing permission settings.
3) Data backhaul: Support real-time backhaul to the customer data platform, which is convenient for form data management.
4) Export data: The export data in the root directory of the component management and the export data in the view component data page are consistent with the dimensional content displayed on the page.
3. How to create a component form.
1) Form: It needs to be edited and created separately, and is used to collect user information in the landing page, and the system provides text filling, drop-down box selection, single selection and multiple selection.
2) Form type: support single-line text filling, multi-line text filling, drop-down box selection, single selection and multi-selection 5 display forms.
3) Form editing: The new form page can only create the form content, and the form cannot be edited and deleted after the form is created and saved.
4) Style, aesthetics, etc., can only be edited and adjusted after inserting the site;A form can be inserted into multiple sites for use.
4. Data return method.
1) Data backhaul: Fill in the callback address, and the data will be sent back to the customer data platform in real time according to the data format.
2) Postback address: the interface address of the platform that receives the detailed data of the EMI form.
3) Data format: The data format of the form content is displayed, and the corresponding data record will be received on the customer data platform.
The above is the Xiaomi advertisement shared by Juxuan Network |What is the content of mobile website building, if you still want to know more about itXiaomi AdsWelcome to comment here!