With the arrival of the end of the year, the passenger car market in November seems to have been injected with a booster, showing a prosperous scene. At the same time, the market landscape is also quietly changing, with a new pattern between luxury brands, joint venture brands and independent brandsIn this year-end sales war, new energy passenger vehicles continue to maintain a strong growth momentum and continue to refresh the market share record. All of these factors are intertwined to create a dynamic and volatile November passenger car market. Based on this, Bitcar released the passenger car market operation report in November, which gave an in-depth interpretation of the current changes in the auto market.
The high sales performance is a foregone conclusion
In November, the national passenger car sales of new cars were 19750,000 units, a year-on-year increase of 162 passenger car sales in November 202200,000 units, an increase of 35450,000 units, an increase of 219%;Sales increased slightly by 1% from October. In addition, from January to November 2023, the cumulative sales of passenger cars will exceed 19.17 million units, and the annual sales volume of more than 20 million units is a foregone conclusion, but there is still suspense about the 21.12 million units in 2021. However, judging from the sales performance of previous years, the sales of new passenger cars in 2023 are expected to become a new high in the past five years. According to the statistics of the China Association of China, since December, more than 15 domestic car companies have announced price cuts or launched various preferential measures, and the end of the year has been completed, and the "involution" of the auto market has been further intensified.
Luxury joint ventures have independently formed a new pattern of "1:2:3".
The share of luxury brands in November surged from 116% to 16 in November8%, of which BMW's sales increased by 13 year-on-year9% contributed the most, and Mercedes-Benz and Audi also showed a slight month-on-month increase**. The proportion of sales of luxury brands has basically reached the normal level that should have been before. At the same time, the sales volume of joint venture brands and independent brands accounted for 321% and 511%, which also reshaped the sales ratio of luxury, joint ventures and independent brands "1:2:3" to stabilize the new pattern.
The hot sales momentum of new energy is still ongoing
In the past November, the proportion of new energy passenger vehicle sales has risen to 39% of total new car sales, setting a new record again. Under the premise of continuous investment by automobile manufacturers and strong support from all levels, the sales of new energy will maintain or even exceed the growth rate of the past. In particular, Shanghai and other representative important markets, the policy of tilting new energy license plates, and the support of new car licensing policies in Shenzhen and other places will further promote the growth of new energy sales, which infers that the sales of new energy passenger vehicles in 2024 are likely to reach an important milestone of accounting for 50% ahead of schedule.
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