**:Sina**.
Recently, Dongpeng Beverage won the "Annual Public Welfare Contribution" award at the 4th Dream Builders Public Welfare Conference, and before that, Dongpeng Beverage also won many awards such as "Annual Charity Model Enterprise" and "2023 ESG Model Enterprise Award".
Over the years, while maintaining strong growth resilience and achieving rapid and steady development, Dongpeng Beverage has always adhered to the original intention of business for good and adhered to the public welfare concept of "making love more energetic". Through various forms such as medical assistance, emergency disaster relief, donation to education, poverty alleviation, etc., Dongpeng Beverage actively helps groups in need of care, leaving many touching footprints of love.
Dongpeng Beverage has long-term cooperation with professional public welfare organizations such as Han Hong ** Association and Yao **, forming a close public welfare network. For four consecutive years, it has supported Han Hong's "100 People Medical Assistance" public welfare action, and donated a total of 10 emergency rooms, 9 vision restoration centers and 60 ambulances to Ningxia, Yunnan, Shaanxi and Heilongjiang, benefiting more grassroots medical workers and ordinary people.
The company joined hands with Yao ** to launch the "Youth Out of Basket" public welfare program, which covers 100 rural primary schools every year, and through the "hardware + software" donation model, so that more children in underdeveloped areas can enjoy the joy of basketball, which has benefited more than 80,000 rural teenagers last year. In 2023, Dongpeng Beverage will also cooperate with Yao ** to organize activities such as low-carbon environmental protection and dream journeys, give full play to its own superior resources and capabilities, and continue to build a sustainable cooperation model of "sports + public welfare".
In the field of education, Dongpeng Beverage has also cooperated with Southern Medical University to set up the "White Coat Rising Star Scholarship" to provide support for successors in the medical fieldThe "Ningxia Public Welfare Student Aid Action" launched in cooperation with Shenzhen Radio and Television Group aims to improve the current situation of education in remote areas and build a bridge for more students to dream.
During the Asian Games, Dongpeng Beverage and Yao ** jointly supported 10 students from the nine-year school in Liangshan, Sichuan, and launched a public welfare study tour in Hangzhou, showing their support and care for rural studentsSupporting the "easyJet Shimmer" program, helping rural teachers to come to the Asian Games on site, stimulating their enthusiasm for education, and injecting positive energy into the growth and development of the younger generation.
As a national brand, Dongpeng Beverage has always spared no effort to contribute warmth to the society. This year, 200,000 bottles of Dongpeng Special Drink were donated to Hebei through the Red Cross Society of China to support post-disaster reconstruction. In addition to its generous donations in post-disaster reconstruction, Dongpeng Beverage has also continued to invest in disaster relief and anti-epidemic efforts. During the epidemic, Dongpeng Beverage donated 12 million yuan in cash to the front line of Wuhan's anti-epidemic efforts, and provided tents, sun umbrellas, drinks and other materials to all parts of the country.
In public welfare, Dongpeng Beverage not only encourages employees to actively participate internally, but also carries out cross-border cooperation with Internet platforms such as Tencent Public Welfare, Byte Public Welfare, Weibo Public Welfare, etc., forming a virtuous circle, leading more people to actively participate in public welfare activities and jointly contribute to the society.