Yesterday I said I wanted to share with you a million-dollar marketing method, right?
It's a really ruthless idea that you can use in your marketing process.
When you understand this mindset, you can also quickly increase your conversion rate, and of course, there are more important ......
You will live more transparently and clearly than others. Your life will be happier.
What is this mind?
Let's take a look at Tencent first, how iQiyi has made its revenue soar through this marketing method.
Now you recall the process of your Tencent or iQiyi membership. Why do you want to recall?
Because if you will buy, you will sell.
Be sure to experience more about other people's methods of closing your deals, and you can use other people's methods of closing your transactions in your transactions.
Let me tell you how I opened a Tencent membership, at that time, my son wanted to watch a cartoon, it seemed to be "Douluo Continent".
Only on Tencent**. When he first started watching it, he found that the advertising time was a bit long, and the one-minute commercial ......
If it's an adult, you can't stand it, but children, anyway, you have to rest after watching an episode, and this is nothing. But ......
When I saw the seventh episode or the eighth episode, it was prompted that members were required to watch it, and you know what?
My son said that it was the time to watch the most exciting, what else could I do?
Charge as a member. Because I know that this time is the most uncomfortable, because the human brain cannot accept incompleteness, the key is ......
I invested time and effort in watching seven or eight episodes, but in the end there was no result.
Think about it, is it the same when you are a member?
No one can tolerate what they put in, there is no result, and once the desired result is not achieved, it will be very difficult, so ......
In comparison, 25 yuan is nothing.
The short** platform relies on membership recharge and earns a lot of money.
So what is this mental method?
That's right, the cost of default.
So what is the cost of default?
Humans have 3 types of costs:
1. Time
2. Money
3. Emotion
No matter what we do, as long as we invest in these 3 costs, we subconsciously hope to get a good return, this is human nature, and no one can resist.
Here's the simplest example:
If your friend asks you to borrow money, are you willing to borrow it?
Undoubtedly, no one wants to be right?
Because it's easy to borrow money and lend it out, but it's really hard and hard to get it back.
I know this very well, I was still young at that time (of course I am young now), I just came out of work, and my salary was only one or two thousand a month.
A friend from junior high school asked me to borrow money, and the first time I ......
I thought about my friend for so many years, and I saw that she really needed an emergency, and she swore that she would pay it back next month, so she ......
I only kept the money for food, emptied all the money in the card, and lent her the money.
But when the month was about to expire, she came to me again to borrow money, and she said that she was very pitiful, and you should know ......
I'm a soft-hearted person, especially for my friends, but it's ......
I really didn't have any money at that time, because I had lent her all the money before. Seeing her so pitiful, what to do?
I went to my dad and asked for some money and lent it to her. ...... while I waited for her to pay her back
She's coming to me again. The previous money has not been repaid ......
Did you know?I stupidly lent her my salary for the month. Honestly......
Actually, I'm not happy, so why would I do it?
I also figured it out later, because of the cost of default.
The first and second time I borrowed money was because I had been a friend of her for so many years, and I invested in her.
The third time I borrowed money, although I was not happy, I was worried that if I didn't borrow, I might not even have this friend left, and I wouldn't even be able to get the money back.
That's the essence of the matter.
Of course, let's say it here, don't really lend money to others. Because urging others to repay the money, it is really bitter and tearful.
At that time, when I borrowed it, I emptied my pocket. But when you let others pay it back, others will have various reasons for what they want to do and what they want to do.
He may enjoy the delicacies of the mountains and seas, even if you are eating bran vegetables, she will let herself enjoy it first, completely ignoring the fact that you lent her money in the first place, which is emptying the family, and even ......
If you ask her to pay back, she will still resent you, it's really ......
The heartfelt words of those who have come here must be remembered.
In addition to borrowing money, what are the typical cases in life?
For example, if the company is in arrears of wages, do you often see that some companies have closed down and have not paid wages for half a year before the collapse.
Is it difficult for you to understand why employees are not allowed to leave when they are owed half a year's wages?
In fact, it is also because of the cost of default, because the employee invests emotion and time in the company.
When the salary is in arrears for the first month, the employee is willing to give the boss time, after all, he has feelings for the company.
If the second month is not gone, then the third month is even more difficult for the employee to go, because ......
It's been two months in arrears, and it's been a monetary cost. Employees will expect the company to get better, so that they can get back the wages they owe.
And then it was dragged all the way around.
Including some women who find that they are not suitable for their husbands after getting married, and want to divorce, they are not divorced, and they ...... later
When you find out that you are pregnant, it is often more difficult to leave after having a child.
No matter what, the more time, money, and affection you put into it, the less likely it is for you to quit.
Because the cost of default is too great.
So when you do the sales process, you have to make the user invest his time and emotion, and even money.
In life, you have to live with awareness, you have to know how to stop losses in time, and if you feel uncomfortable doing something, then change the way, because ......
When you feel uncomfortable, it must be wrong.
This method requires you to understand more, and I believe that your income will be higher and higher, and your life will become happier and happier, and your life will be more transparent.
I'm the founder of copywriting tricks.
Teacher Zhiduoxing**.
The royal copywriting tutor of the Xiaoyao clan.
We'll see you tomorrow.