With the vigorous development of China's economy and the significant improvement of its international status, the boom of Chinese culture is heating up around the world, and the cultural "going to sea" has ushered in a period of opportunity when the time and place are favorable. "A thousand sails go to sea", the wind is strong, and the sails are fuller. Recently, in the list of "2023-2024 National Cultural Export Key Enterprises" jointly recognized by the Ministry of Commerce, the Propaganda Department, the Ministry of Finance, the Ministry of Culture and Tourism, and the State Administration of Radio, Film and Television, a number of film and television cultural enterprises such as Huanyu Film and Television are among them.
In recent years, a number of film and television works with both Chinese cultural characteristics and international influence have successfully entered the international market by showing the beauty of the Orient and telling Chinese stories in a younger, professional and international film and television language. Integrating intangible cultural heritage elements such as weaving skills and Chinese fabrics, "The Housewife" entered the Southeast Asian and South Asian markets and landed in North America through platforms such as Viki, YouTube, Facebook, iTalk, ODK, and TVB"The Legend of Haolan", which is based on the story of Qin Zhao Zhengfeng in the late Warring States period, has performed strongly on overseas platforms, ranking first in the ratings of FOX Chinese Cable TV;The modern drama "Just Met You", which tells the story of intangible cultural heritage with "play within a play", has successively reached cooperation with South Korea's CNTV and Japan's NHK public channel, and the intangible cultural heritage culture such as filigree inlay, silk, Shanghai-style cheongsam, jade carving, ceramics, woodblock watermark and other intangible cultural heritage cultures highlighted in the play also shine on the international stage"Sideburns Are Not Begonia Red", which is based on the quintessence of Peking Opera culture, has been broadcast on TV stations and online platforms in many overseas countries at the same time, and it has gained 9 on the viki platform7 high scores, setting off a wave of ratings;In addition, "Jade Mansion Spring", "Agni Military Academy", "Phoenix Prisoner" and "The Legend of Lu Zhen" have also been translated into nearly ten languages and distributed overseas, and have been widely welcomed. The wonderful content and artistic performance of these film and television dramas have not only established distinctive characteristics for domestic dramas in overseas markets, but also made the treasures of traditional Chinese culture shine on the global stage, laying a solid foundation for the continuous expansion of the overseas influence of Chinese culture.
The creation of domestic film and television dramas rooted in traditional culture, from the choice of themes to values, from artistic style to narrative mode, all reflect the profound connotation and unique charm of China's excellent traditional culture. For example, "Sideburns Are Not Begonia Red" deeply restores the grand scene of the pear garden in its heyday, selects excerpts from classic Peking Opera, and truly shows the Peking Opera hands, eyes, and body methods, opera and literature reading, Jinghu musical instruments, and the ugly behavior of Shengdan Jingmo, which successfully presents the quintessential culture in front of audiences at home and abroad through film and television carriers. The well-made costumes and delicate and natural makeup style in the play attracted the attention of overseas audiences, making them have a strong interest in the aesthetic taste and aesthetic standards of ancient China. The plot involves eight major cuisines and thousands of dishes, and uses delicacies to fully reflect the color, aroma, taste, shape, meaning and nourishment of Chinese cuisine, which is popular with audiences in Vietnam, Malaysia and other countries, and even attracts many overseas food bloggers to imitate the delicacies in the play. "Heirloom", which takes the rise and fall of the family in the ** period as the main story line, integrates the values in traditional Chinese culture into the plot and character creation by showing the daily life, interpersonal relationships, and emotional entanglements of traditional Chinese families, so as to enhance the awareness and understanding of Chinese culture among overseas audiences. The successful experience of these works has brought useful inspiration and reference to the creation of domestic dramas, and skillfully integrated the excellent traditional Chinese culture into film and television creation, which will help film and television works shine on the international stage and realize the international dissemination of domestic film and television dramas and the effective output of Chinese culture.
Under the guidance and encouragement of the "Thousand Sails to the Sea" action plan for foreign culture, a number of export-oriented cultural enterprises with international competitiveness are thriving. The film and television cultural enterprises represented by Huanyu Film and Television continue to innovate communication methods and carriers, so that the "Chinese style of film and television" blows into the hearts of global audiences. For example, relying on high-quality film and television IP and excellent talent team, Huanyu Film and Television focuses on developing the Southeast Asian market, and gradually enters the markets of Europe, America, Central Asia, Eastern Europe, Africa and the Middle East, and successfully promotes the broadcast of works in nearly 200 countries or regions around the worldActively participate in domestic and foreign industry associations, cooperation plans, alliances, expos, film and television festivals, screenings and other important activities, covering most of the countries along the "Belt and Road", so that traditional Chinese culture shines on the international stage. At the same time, many film and television cultural enterprises also pay attention to the use of new communication channels such as online social networking**, establish channels on platforms such as YouTube, Facebook and Instagram, and set up professional teams to create and operate bilingual content in Chinese and English, so as to stimulate the interest of overseas audiences in traditional Chinese culture.
Domestic dramas deeply cultivate the excellent traditional Chinese cultural resources, constantly enrich and innovate the expression of traditional culture, and enhance the communication and influence of Chinese civilization with a number of high-quality works that show Chinese values, Chinese spirit, Chinese feelings and Chinese aesthetics, so that more audiences at home and abroad can share Chinese stories and listen to Chinese voices, and promote Chinese culture to the world. (Guangming **Quan**Reporter Chen Yi).
*: Bright client).