If you want to explore the roots of Chinese civilization, Shaanxi is undoubtedly the first place to go. Everyone knows that the opening speed of the subway line in Xi'an is not as fast as the ancient tombs have been discovered, and some netizens even joked that things after the Ming Dynasty are not considered antiques in Shaanxi. China has been up and down for 5,000 years, and the general history of Shaanxi is half a book. It has experienced the rise and fall of thirteen dynasties, among which the four prosperous dynasties of Zhou, Qin, Han and Tang dynasties that determined the fate of the Chinese nation are all focused here.
So, when this quaint and heavy place encounters the impact of new ideas, what kind of story will be born?Six years ago, an epic TV series "White Deer Plain" was set in the Guanzhong Plain in Shaanxi Province, telling the changes from old China to new China. As the "exclusive masterpiece of the big drama" brand of "White Deer Plain", Xifeng Wine, which was also born in the Guanzhong Plain and has a history of 3,000 years, can be said to be the best of culture and the echo of the spirit of this drama.
"White Deer Plain" unveils the two families in an almost cruel narrative, from the end of the Qing Dynasty to the modern reform and opening up period, the pains and myths of generations of people in the old and the new, it will show the historical heritage of the land of Sanqin and the heroic character of the people of Guanzhong to the fullest. "White Deer Plain" not only describes the secret history of a nation, but also shows a picture that depicts the state of the world and human feelings. In the ups and downs of the times, vivid and vivid little people, between the old and the new, life and death, love and hate, power and desire, each going to a different fate.
In the life of Guanzhong people, wine plays an important role. From full moon wine to wedding wine to birthday toast, wine runs through their lives and is passed down from generation to generation. In the play, Xifeng Liquor, which is also rooted in the Guanzhong Plain, appears frequently, with the process of excellence, compatible with mellow taste, moisturizing things and silently soothing and nourishing generation after generation. It can be said that as a famous wine in Shaanxi, the simple but innovative spirit of the Guanzhong people in the play coincides with the "soul" of Xifeng wine. It is precisely because of the connection between each other that the strong alcohol and feelings are drunk in this beloved yellow earth.
In the historical years told in "White Deer Plain", Xifeng wine is also like the people of Guanzhong, constantly changing with the tide of the times, inheriting but not conservative, innovating without leaving its roots. After years of precipitation, Xifeng Liquor has endured in the integrity and innovation of generations of Xifeng people, and has continuously injected new momentum into the brand.
In the last years of the Qing Dynasty, China's connection with the world gradually deepened, and national brands began to emerge around the world. In this context, Xifeng Liquor has also embarked on a journey to explore the international market. In 1910, China held its first large-scale exposition to support national brands, the Nanyang Industry Fair. Among the millions of exhibits, Xifeng Liquor, as a representative of China's famous liquor, won the Silver Award. During the fair, a foreign missionary tasted Xifeng wine, his eyes lit up, and he praised it repeatedly: "Good wine!."Good wine!After drinking it all, he also gathered his friends to come to support. In this way, the reputation of Xifeng wine spread.
Ten, ten spread hundreds, many foreigners have come to check in, and they are full of praise for it.
Just five years later, the Panama-Pacific International Exposition in San Francisco, USA, once again provided a stage for Saifeng to be showcased. This time, Xifeng Liquor represents China's alcoholic food, showcasing China's exquisite skills and rich culture, and has achieved remarkable results, and its fame has spread all over the world.
In 1937, the full-scale outbreak of the War of Resistance Against Japanese Aggression made the situation of the country more and more severe. The international route between Yunnan and Burma was interrupted by the war, and oil imports were forced to stop, and although the Yumen oil mine was beginning to see scale, its output was still limited. At this critical moment, Xifeng Liquor stepped forward, in order to solve the oil difficulties of the people of Shaanxi Province, donated a large amount of liquor without hesitation, replaced oil with alcohol as fuel, and contributed its own strength to the victory of the Anti-Japanese War. In those days, the common people boycotted foreign goods and supported patriotic national brands. It is rumored that at that time in Beijing and Tianjin and other places, people rushed to buy Xifeng wine, and there were even scenes of scrambling. Some people wait in line early in order to buy Saifeng wine, while others do not hesitate to spend a lot of money to buy it.
Since the founding of the People's Republic of China, Xifeng wine has radiated new vitality and vitality. In 1952, at the first national wine appraisal, Xifeng liquor was ranked alongside Moutai, Fenjiu and Luzhou Laojiao, and was known as the four famous liquors. In 1955, when the prime minister passed through Hong Kong on his way back from the Bandung Conference, he learned that the production of Xifeng wine was too low for overseas Chinese in Southeast Asia to buy, and immediately asked the relevant departments to speed up the development of Xifeng wine. In October of the same year, the state-owned Shaanxi Province Xifeng Distillery was officially established and began the arduous first venture.
However, Xifeng Liquor, which has won the first place in the national awards for many consecutive years, accidentally hit a nail in the third session. It turned out that the third session began to evaluate the flavor type, and the inexperienced organizing committee classified Xifeng liquor into the category of fragrant liquor. However, Xifeng liquor has the characteristics of both light and strong aroma, and it is not as simple as a fragrant liquor, so it lost the competition with similar products such as Fenjiu and almost lost the honor of famous liquor. After Xifeng wine fell off the list, everyone was unbelievable, and national ministries and commissions, experts and scholars also set up relevant research groups to study the phoenix fragrance process in depth. Finally, in 1994, the Ministry of Light Industry promulgated the first national standard for phoenix fragrance. So far, Fengxiang has been ranked alongside clear fragrance, strong fragrance and sauce fragrance, and has become one of the four basic flavor types of Chinese Daqu liquor.
Looking back on the nearly 100-year history of the development of Xifeng Liquor, isn't it the same as the spiritual core of "White Deer Plain" for more than 70 years, when generations of people have taken root downward and grown upward in the ups and downs of the times?The cooperation between Xifeng Liquor and "White Deer Plain" can be said to be the perfect blend of traditional culture and modern ideas, and it is also the embodiment of the spirit of cultural inheritance and integrity.
Today, Xifeng Liquor is still based on 3,000 years of cultural nourishment, 3,000 years of ingenuity brewing as the soul, and 3,000 years of continuous inheritance as the vein, just to brew a cup of wine, tell a Chinese legend, and shoulder the responsibility of a national brand. In this era full of opportunities and challenges, Xifeng Liquor continues to make efforts in the cultural attributes of the brand, and continues to move forward on the road of "returning to the first-class famous wine sequence", and will once again play the song of China's unique wine culture to the world.