In today's unpredictable market environment, all industries must keep up with the pace of the market and choose a business strategy that is in line with the trend if they want to stand out from the crowd. In the rental market, some long-term rental agencies are facing development difficulties due to the adoption of the outdated "second landlord" model. However, through the innovative "enhanced rent" model, Ziru has successfully created a win-win situation for both parties, paving the way for its long-term steady development.
Different from the charter model of "second landlord", "gain rent" is divided into two sections: decoration and rental, of which the decoration sector requires the owner to pay and provide decoration freelyIn the rental sector, it is responsible for arranging freely, and promises to give the owner a guaranteed income, if there is a floating rent profit, the two are divided fifty-fifty. Through this model, Ziru has become a manager who provides professional housing asset operation and maintenance services to owners, helping owners improve the efficiency of value-added realization of idle houses. Compared with other long-term leasing agencies in the industry, this cooperation model of Ziru obviously has a long-tail effect, which can continue to attract new owners to join in and achieve an orderly expansion of business scale.
Judging from the results, the rental cycle is significantly accelerated after redecoration, and the effect of old houses is more obvious. The average rental period is 7 days, and the gain rent is 4 7 days, which is much faster than the 45 days in the general rental market. According to the official disclosure data, the number of decoration delivery orders reached 750,000 per year, and there were 300 supermarkets. On average, it takes 34 days to complete a home remodeling. From this point of view, whether it is the result of renovation or the time of rent, the "gain rent" model has achieved great success.
In addition, as a well-known long-term rental brand in the industry, Ziru constantly iterates on the best product quality in order to bring tenants a good rental experience. Since its launch, the Ziruyoujia series of products has completed the evolution from 1 0 to 6 0. Ziru Youjia 6 0 has pudding, kapok, misu, latte, a total of 4 decoration styles, high appearance, high quality, comfortable living. At the same time, Ziru has also made further iterative upgrades for its whole rental products, such as its upgraded "Ziru Xinshe" product, which provides tenants with four decoration styles: vintage, Weisi, Qingyu and Yogurt, to meet the pursuit of quality of life by users with different tastes.
In general, the business model of "second landlords" can no longer meet the needs of today's long-term rental market, while the innovative "enhanced rent" model shows strong development potential. This model not only helps enterprises to further expand their business scale, but also better protects the interests of owners at the institutional level. And these advantages will eventually benefit tenants, so that they can enjoy high quality products in a more reasonable way.