On December 11, Volvo ushered in the latest personnel appointments, and Roger Yu, the current Vice President of Volvo Cars Greater China Sales Company, will be appointed as President of the Greater China Sales Company** from January 1, 2024, reporting to Yuan Xiaolin, Senior Vice President of Volvo Car Group, President and CEO of Asia Pacific. Martin Persson, the current President of Volvo Cars Greater China Sales Company, will be appointed Head of Commercial Operations for Volvo Cars Asia Pacific (APEC) with effect from February 1, 2024. According to the data, Yu Kexin graduated from Hiroshima City University in Japan with a master's degree in international studies, entered the development of the automotive industry in 2004, and worked in Toyota Daihatsu, Honda Motor (China), Nissan China and other automobile companies. In 2015, Yu Kexin joined Volvo Cars Greater China Sales Company and successively served as the director of Peking University and the senior director of national salesIn July 2019, he was appointed Vice President of Sales for Volvo Cars Greater China, leading the team to promote Volvo Cars' electrification in the Chinese market. 
On August 18 of this year, Martin Persson, the current general manager of Volvo Cars Japan, returned to China as general manager of the Greater China sales company, reporting to Bjorn Annwal, chief commercial officer. Yuan Xiaolin will continue to serve as President of Volvo Cars Greater China, reporting directly to Volvo Cars Global CEO Luo Wenxiang. 
In response to the previous personnel changes, Yuan Xiaolin once responded that there is no so-called China (China) and Sweden (Dian) two sides, "We are one party, and this party is Geely Holding Group." "A lot of people are talking about conspiracy theories, making something negative to appeal to people, and thinking it's storytelling. I think it's best to go to Hollywood to do this," Yuan said. Volvo put forward a comprehensive electrification strategy as early as 2017, and further deepened and clarified its market layout in 2021. In 2021, Volvo announced a rather radical plan. Volvo said that by 2025, its all-electric models will account for 50% of total sales, and the rest will be hybrid models. By 2030, Volvo will transform into an all-electric brand, selling only all-electric vehicles and phasing out all cars with internal combustion engines worldwide. By 204, Volvo aims to become a zero-load climate benchmark, and all pure electric models will only be sold. 
From the perspective of the industry, Volvo's frequent high-level adjustments and changes are behind the bet on the electrification market in the Chinese market, but it is still far from the leading position in the industry. In November this year, Volvo's sales in the Chinese market increased by 21% year-on-year to 15,178 units, of which electrified models increased by 21% year-on-year to 1,343 unitsIn the first 11 months of this year, Volvo's cumulative sales in China were 154147 units, up 6% year-on-yearAmong them, the sales of electrified models reached 13,641 units, a year-on-year increase of 33%. Although Volvo's electric vehicle sales maintained a double-digit year-on-year growth, the base is still very small, and the penetration rate of new energy vehicles is only 88%, far lower than the average of more than 30% in the entire Chinese market. On the other hand, Volvo plans to achieve full electrification by 2025, when the proportion of pure electric models will reach 50%, and the rest will be hybridsBy 2030, we will achieve full electrification. At present, Volvo is far from achieving the above goals, and the pressure of electrification transformation can be imagined.