In the world of business, successful models are often written by partners who can stick to each other for a long time. Golden Lv's partnership with Filipino distributor Cross Country Motors is a prime example of this. A few days ago, Lai Zhiyi, general manager of Xiamen King Long Station Wagon, issued a certificate to the visiting Philippine dealer Cross Country Motors to commemorate the 20th anniversary of the cooperation. So far, the two sides have gone through a journey of 20 years together, experienced the ups and downs of the market together, and witnessed each other's growth.
Lai Zhiyi, general manager of Golden Travel, presented a certificate to the 20th anniversary of cooperation with Cross Country Motors, a distributor in the PhilippinesAs early as 2003, Golden Dragon and Cross Country Motors formed an indissoluble bond. At that time, Mr. Lu Zhenhua, the person in charge of Cross Country Motors, saw the huge potential of Golden Dragon products with his unique market vision. He began to understand Golden Traveler and bus products in many aspects, and his passion and sincerity also touched Golden Traveler. After several contacts and negotiations, Mr. Lu got the right to the Golden Passenger Car in the Philippines as he wished.
The golden passenger car, which started running on the road in the Philippines, attracted the attention of other users. "Can I buy this car?Is it easy to use?Does anyone fix the car when it breaks?Hearing these inquiries, Mr. Lu began to make a fuss about after-sales service after thinking about it. He insists on service quality first, with the strong technical support of Golden Brigade, has established a skilled bus service team, and invested a lot of resources to provide users with year-round service. This dedication to service has laid a solid foundation for the long-term cooperation between the two sides.
At the same time, the Golden Travel team is also actively integrated into the local area, visiting end users with dealers, listening to their needs and suggestions, and carefully developing marketable products. After years of hard work, the two sides have not only achieved remarkable results in product improvement, but also won the trust and recognition of the local market through sincere service, and the sales area and product line of Golden Travel's products in the Philippine market have gradually expanded.
In 2009, Mr. Lu made another major decision to invest in the construction of a factory and import parts to assemble the Golden Passenger Car. Investing in a factory requires a huge amount of money, however, Mr. Lu believes that having a factory there at least shows that his company has the strength and long-term sustainable development plan, and can bring more confidence to customers. In addition, the problem of accessories urgently needed for after-sales service has also been solved by the way.
Dealers have invested heavily to start from scratch and work diligentlyGolden Travel has also invested a lot of technology, technology, logistics, production, and quality control resources to impart assembly experience without reservation. It can be said that each car has witnessed the hard work of the teams on both sides. As Mr. Lu expected, in 2010, when the first Chinese bus assembly plant was put into operation in the Philippines, the sales of Golden Passenger Cars in the Philippines increased by more than 30% for three consecutive years.
However, the pandemic hit the Philippines like a major storm in early 2020, bringing passenger transport, tourism and urban buses to a virtual halt across the country, threatening to bankrupt transport companies. In this difficult time, Golden Dragon is not only an economic partner, but also a true friend. Golden Travel Company has given urgently needed materials many times and batches, and at the same time extended the warranty period of the vehicle and relaxed the warranty conditions. Cross Country Motors also distributed daily supplies such as masks, food and oil to local ** and the public in the name of Golden Brigade, and arranged for employees to form volunteer teams to serve in the community. Golden Travel, dealers and users have overcome difficulties together, and have never given up in the face of difficulties, which has been widely praised by the market terminal.
Masks donated by Golden Brigade during the pandemic
Over the past 20 years, the cooperation between Golden Brigade and Cross Country Motors has always maintained a high degree of tacit understanding and harmony. The successive leaders of Golden Travel have given "all-weather" support to the Philippine marketAnd dealers have always held their ground and grown together with Golden Brigade. This long-term and stable cooperative relationship has made the Philippine market gradually become a "basic market" for Golden Passenger Cars overseas. From light buses to minibuses, medium buses, buses, and buses, Golden Travel's products have achieved full coverage and are widely used in major cities in the Philippines. The quality and cost performance of the products have been continuously improved, which has won wide recognition in the market and become a Chinese business card on the "Belt and Road".
The Golden Passenger Car serves the 2023 FIBA Basketball World Cup in the Philippines (Author: Tian Qiongfang).