At the beginning of December, several car brands couldn't wait to release their latest sales figures. Among them, new energy vehicle brands have been the most active, including GAC Aion, Li Auto, VOYAH Auto, Zhiji Auto and SAIC Volkswagen IDThere is good news from the family. Which model of each brand is the best to sell?Why are they the best-selling models in the brand?Through the sales data of new energy vehicles in November, the hot-selling new energy vehicles are analyzed.
SAIC Volkswagen IDFamily, monthly sales 1A record 560,000 units were obtained
Although the sales of new energy vehicles of most joint venture brands are relatively average, SAIC Volkswagen is an exception. Affected by the ** war, SAIC Volkswagen has continuously adjusted the price of terminal models in recent months, and the return is also quite rapid.
The latest data shows thatSAIC Volkswagen IDThe family delivered 1560,000 new vehicles, a record high. Among them, the price is more affordable ID3 models, monthly deliveries reached 120,000 units, contributing to the SAIC Volkswagen IDThe vast majority of the family's sales. It can only be said that the ID. after the price reduction3 is "really fragrant"!
Relatively speaking, SAIC Volkswagen IDThe other members of the family behaved more modestly, id4 x and id6 x is going to refuel. In Brother Yulu's view, returning to the essence of automobiles and not sticking to the value line of defense, SAIC Volkswagen will still have the opportunity to attack in the new energy vehicle market
Wuling Binguo monthly sales 350,000 units, the rise of new sales pillars
Wuling Motors' new energy products achieved sales of 59,372 units in November, of which Wuling Binguo rose strongly, with monthly sales of 34,573 units, becoming the brand's new sales pillar. The newly upgraded Wuling Hongguang MINI EV series is slightly dumb, with monthly sales of 23,518 units. However, the sales of the third-generation macarons of Hongguang MINIEV have exceeded 180,000 vehicles, there is a drama in the later stage!
The third-generation Macaron of Hongguang MINIEV was launched in November this year, with a price of 4680,000 yuan, the new car has a range of 215 kilometers, and provides DC fast charging. On the whole, the upgrade of the third-generation macaron of Hongguang MINIEV has changed greatly, and the price of less than 50,000 yuan is also very suitable for Chinese people to buy urban transportation.
It is worth mentioning that Wuling's first new energy sedan Starlight will also be launched in December, and the current pre-sale price of Starlight is 9From 380,000 yuan. Brother Yu Lu believes that if you start a plug-in hybrid car with a comprehensive range of more than 1,100 kilometers in less than 100,000 yuan, the cost performance of Wuling Starlight will be a great advantage.
VOYAH sells more than 7,000 vehicles per month, catching up!
As a national team player, Dongfeng Motor's new energy vehicle brand VOYAH has a great tendency to catch up. In November, VOYAH sold 7,006 vehicles per month, up 365% year-on-year.
At present, the new VOYAH Free, the new VOYAH Dreamer and the VOYAH Chasing Light are on sale under the VOYAH brand, among which the VOYAH Dreamer has a higher sales contribution, as a dark horse player in the independent MPV, the monthly sales volume has exceeded 3,000 units. After the launch of the new VOYAH FREE, it also greatly stimulated the overall sales, allowing VOYAH to break through the monthly sales threshold of 7,000 units.
Comparatively speaking, the performance of the VOYAH Chasing Light pure electric version after its launch is relatively average. The VOYAH Chasing Light PHEV, which will be launched in early December, may be a new breakthrough, the car is positioned as an executive-class sedan, with a comprehensive range of more than 1,200 kilometers and a pure electric range of 262 kilometers. If it can successfully turn over, VOYAH will have a chance to achieve its monthly sales target of 10,000 vehicles.
Zhiji LS6 holds up half the sky, and cost performance is the key
As a new energy brand under SAIC, the sales performance of Zhiji Automobile has also attracted much attention. The latest data shows thatZhiji Automobile's sales in November reached 8,703 units, of which 8,158 units were sold in the Zhiji LS6, which can be said to be a car that carries a brand.
However, it is reasonable that Zhiji LS6 is selling well. As a mid-to-large pure electric SUV, the price of the top-of-the-line model of the Zhiji LS6 does not exceed 29190,000 yuan, but the configuration of its whole vehicle is quite rich. It includes cutting-edge innovative technologies such as quasi-900V platform, GPT large model, and all-digital vision, covering the fields of three-electric, intelligent driving, and intelligent cabin interaction. With a price of more than 200,000 yuan, the Zhiji LS6 should be the most powerful car in its class.
In other words, the new energy vehicle market is now very competitive, and it is difficult to impress consumers with unrealistic pricing. The sales volume of Zhiji LS6 is high, which shows that consumers are very sensitive to ** and configuration. In this case, it is also time for Zhiji LS7 and Zhiji L7 to consider adjusting product positioning and pricing.
Xpeng Motors picked up, and the delivery volume in November exceeded 20,000 units
Relying on a variety of hot-selling models such as Xpeng G6 and Xpeng G9In November, Xpeng delivered 20,041 vehicles monthly, up 245% year-on-year. Compared with the trough performance in the same period last year, the market sales of Xpeng Motors have rebounded significantly. According to the data, from January to November this year, the cumulative delivery of Xpeng Motors has reached 121486.
Xpeng Motors, which continues to improve its product lineup, also released a new model Xpeng X9 at the Guangzhou Auto Show in November, with a pre-sale price of 38From 80,000 yuan. Although in terms of popularity, the Xpeng X9 is not as good as the ideal MEGA, the Xpeng X9 is SEPA20 Fuyao is another blockbuster strategic product under the architecture, I believe that the product will not disappoint.
In addition, Xpeng Motors continues to lead in the field of intelligent driving, taking the lead in becoming the first brand in the industry to fully open the mapless city navigation assisted driving function and covering more than 20 cities, and it is still very promising to return to the first echelon of new car-making forces.
With the help of dual brands, GAC Aion has reached a new high
With the dual brands of Aion and Haobo, GAC Aion's overall sales continue to rise. In November, GAC Aion sold 41,567 units, a year-on-year increase of 45%. In the first 11 months of this year, GAC Aion's cumulative sales have reached 434056 units, a year-on-year increase of 80%. Outperforming**, GAC Aion's growth rate is considerable.
Although the sales data of specific models have not been announced, Brother Yu speculates that the main sales force is still the AION Y series and AION S models, and nearly 2,000 Haobo HT units were delivered in half a month after its launch, which led to an increase in sales of the Haobo brand. It is worth mentioning that GAC Aion, which began production in April 2019, has a total production and sales of nearly 950,000 units, which is only one step away from the million mark. This also means that GAC Aion, which has been in production for less than 5 years, may become the world's fastest car brand to exceed one million production and sales.
The sales analysis of some brands has not yet been launched, and we will continue to pay attention. It is not difficult to see that the above hot-selling models can be favored by consumers, which has a lot to do with their high cost performance. In the era of stock competition, brand is critical, and it is even more critical. In addition, although the sales figure can only be used as a reference, it is not the only criterion for buying a car. However, considering that many brands have been suddenly eliminated in recent years, there are still more consumer confidence in the models with a large number of them.