Title picture "Dart Man", "Painting the Bad People of the Rivers and Lakes", "Under One Man", "Douluo Continent" Guoman ushered in a new turning point On December 16th, Tencent's Golden Goose Honor Release Series was held in Macau. At the Golden Goose Honorary Animation Awards, many domestic animation masterpieces, including "Douluo Dalu I", "Perfect World", "Under One Man Season 5", "Dart Man" and "Dragon Family", won many awards such as Animation of the Year, Member's Favorite Animation of the Year, and the Most Word-of-Mouth Animation of the Year.
These works at the head of the Guoman market,Its influence has already entered the entertainment market、Commercial field。 For example, "Douluo Continent" has continued to appear in live-action dramas, games, offline carnivals, and commercial licensing in the past 6 years, and the game adapted from "Under One Man" is also highly anticipated.
In the overseas mature animation market, animation carries the function of IP amplifier, and after the completion of the animation IP commercial development chain, it is difficult for animation sequels to maintain high quality. In China, the development path of domestic animation is different, a large number of domestic animation not only choose long-term production, but also the quality of animation is constantly improving, many excellent domestic animation have millions of fans, tens of millions of viewers. According to Tencent**'s public data this year, the content user penetration rate of animation has reached 873%, animation has become popular in China. From the earliest niche content form, to now becoming the daily entertainment companion of the public, Guoman has spent almost 11 years.
Based on the ** platform, establish a content matrix of long-term annual + high-quality quartersSince 2012, the first domestic animation "100,000 Bad Jokes" based on Internet dissemination, domestic animation has made continuous attempts in theme selection, production mode, and publicity direction, exploring the needs of animation audiences, from learning from the development model of overseas mature animation market to developing a localized development model, and finally formed a content matrix based on the ** platform and established a content matrix with long-term annual + boutique season. For example, the annual "Douluo Dalu I", which has been broadcast for 6 years, "Under One Man", which began to be broadcast in China in 2018 and has reached the fifth season so far, "The Bad People of Painting the Rivers and Lakes", which has been on the air for nearly 10 years and will finally usher in a big explosion in 2023, "Dali Temple Diary Season 2", which has excellent performance in picture details and action design, and so on.
Whether it is an adaptation such as "Douluo Continent" or an original work such as "The Bad People Who Paint the Rivers and Lakes", the main focus from the beginning is a companionship, and the entertainment of the anime audience is cut into the continuous output of dramas. With the continuous improvement of domestic animation at the production level and narrative ability, more and more audiences are attracted by the picture at first, gradually pay attention to the story itself, and achieve emotional resonance with the characters. Now, on various social platforms, many young anime viewers share the "Weekly Anime Chasing Calendar", which is full of domestic anime from Monday to Sunday.
Internet-based domestic animation, the initial annual output is only dozens, only 12 or 3 episodes, and the feature film is only a few minutes long, and now all ** platforms can basically realize that there are new animation episodes online 7 days a week, so that domestic animation has truly become a daily entertainment necessity for the public. How the hell is this done?The reason can be found in some of the works of the Golden Goose Honor Anime.
How do Guoman's works win hundreds of millions of viewers?In the overseas animation market, the audience for hot-blooded and fantasy works is the largest. This kind of narrative core, which can infect global audiences, also has an extremely large audience in China.
Winner of the Anime of the Year, Member Favorite Anime of the Year, Best of the Year** and IP Star, "Douluo Dalu I" has attracted countless readers over the past 15 years with its bloody adventure stories and universal core told in the original book**. At the beginning of 2018, the adapted anime was launched and became an instant hit, giving the platform and the producer great confidence, and "Douluo Dalu I" officially opened the annual update mode, becoming the first annual update in China.
In the past 6 years, the anime has highly restored many "famous scenes" in the original **, the friendship of the Shrek Seven Monsters, the father-son relationship between Tang San and Tang Hao, the love between Tang San and Xiao Wu, and Tang San's bloody ...... against the two godsThe climactic plots are presented to the audience in an exquisite audio-visual language. After the animation was broadcast, it received more than 50 billion **, and the commercial authorization continued, and it became a case of domestic annual production benchmarking.
Another annual member's favorite anime work, "Perfect World", has produced two battles since its launch in 2021, "Double Stone War" and "Seven Gods Nether", which have sparked heated discussions among anime audiences with a sophisticated production level comparable to the theatrical version. In these plots that have a huge turning point in the growth of the protagonist, the production team carefully figured out the original work, and spared no effort to restore the emotions of the characters behind the words with audio-visual language. On Tencent**, 7.7 million viewers gave "Perfect World" a 9A high score of 5.
These domestic animations with "year" as the update cycle, in addition to grasping the storyline and character growth, are more important is the continuous content output to cultivate the Xi of Chinese audiences on a regular and long-term ** domestic animation. In this regard, the 3D CG animation production technology adopted in the annual works has realized the systematization and industrialization of the production level through continuous innovation and iteration, which can not only enhance the appeal of the plot at the level of audio-visual effects, but more importantly, it can maintain the stability and long-term update of the animation. With the blessing of technology, the imagination of animation creators can be vividly displayed to the audience through unique editing and lens transformation, breaking the limitations of time and space. Among the works of the Golden Goose Honor Animation Best Animation Art of the Year, the beauty of future technology in "Devouring the Starry Sky" and the beauty of the national style in "Dali Temple Diary Season 2" are the top use of animation art by animation people based on the tone of the work.
Based on the inherent cognition and rich imagination of human beings, "Devouring the Starry Sky" builds a futuristic and believable post-apocalyptic world for the audience. In the anime, warriors of different countries and combat power are distinguished by detailed mechas, monsters of different strength are also given different shapes to highlight their strength and abilities, and cities and shelter camps with different atmospheres create a human world that is difficult to survive but still has hope through different camera movements and perspectives. When the protagonist Luo Feng leaves the earth for the universe, the visual representation of the anime is more imaginative, whether it is interstellar voyage or the embodiment of other planets, the audience is fascinated.
In "Dali Temple Diary Season 2", there is a sharp contrast between the "casualness" of the character design and the elaborate story scenes designed with reference to the architecture of the Tang Dynasty. In the blend of fantasy and reality, animation uses a large number of two-dimensional and three-dimensional scenes to combine and intersperse, hint at the story background through a large number of long shots, and show the psychological state of the characters through a large number of close-ups of faces.
It is worth noting that the year and season are just an update mode of anime, whether it is the pursuit of technology or the picture, the ultimate goal is to tell a good story. The audience has never hesitated to praise good stories, which is deeply reflected in the list of winners of the most word-of-mouth anime of the year.
The season anime of "Under One Man" also ushered in a climax. The storyline of the fifth season of the anime corresponds to the most popular "Chen Duo chapter" in the comics, this chapter pays more attention to the portrayal of characters and emotions, with the tragedy of Chen Duo's active choice of death as the ending of the story, through the shaping of Chen Duo and the fate and choice of other characters to **"What is a person".
The concept of acting and being a person rooted in traditional Chinese culture penetrates into the story, which is why "Under One Man" is called "the light of Guoman" by domestic animation lovers. Coincidentally, in the other two most word-of-mouth anime of the year, "Painting the Bad Guys Season 6" and "Dart Man", you can also see the creators borrowing works ** people and society.
For example, Li Xingyun, the protagonist in "Painting the Bad People of the Rivers and Lakes", used to just want to be idle clouds and wild cranes and hanging pots to help the world, but was called "mud can't support the wall" by the bad handsome Yuan Tiangang. After suffering a lot, he is willing to calm the troubled times and the world for the common people in the world, become a new bad handsome, and determine the path he wants to take.
Dart Man has the shell of the traditional martial arts story "The Dispute between Rivers and Lakes and Temples", which is about the conflict between social order and the pursuit of personal values. From beginning to end, the story emphasizes that "the bustle of the world is all for profit", but every character such as Dao Ma, Zhi Shilang, Ayuya, Vertical, Yan Ziniang, Emperor Yang of Sui, Pei Shiju, etc., is extremely vivid and has a human dimension.
These three animations have also received high scores on Douban, and "Painting the Bad People Season 6" has a Douban score of 96,It is the highest score of Guoman in the past 5 years。 They can accumulate audiences with super high word-of-mouth, all because they have formed a narrative with Chinese cultural characteristics - the world is not black and white, and people are not either good or evil, and every character chooses to insist on doing their best under different waves of times.
Anime itself is a kind of content that can create a deep emotional connection with the audience. The accompaniment of high-quality content will also get a response from the audience. On various social platforms, the in-depth analysis of the plot of the anime, the expression of enthusiasm for the favorite characters, and the various second-creation content created by domestic anime fans are the best proof, which is also the positive interaction between the entertainment content based on the Internet form and the audience.
Guoman's long-termism
From the beginning of 2012 to the present,Whether it is an animation creator or a **platform,Have experienced several difficult moments,And now Guoman is going to the public,It can be considered that the development of Guoman has broken through the original shackles,ushered in a new turning point,This is the result of Guoman's adherence to long-termism。
In the huge Guoman content matrix,The works mentioned above are actually only a small part of them。 They can stand out,It is of special significance to the further expansion of the basic market of Guoman。
Content creation is never meant to be accidental. The success of these excellent works is the result of the animation people's accumulation of production experience in several attempts, supplemented by the platform's analysis of user preferences, continuous upgrading of animation production, and continuous adjustment of operation strategies. In addition,The relatively mature production system established based on these works,It can be transferred to the production process of other Chinese comic works,It helps to improve the overall production standard of domestic animation。 For example, the most potential animation of the year, "Douluo Dalu II Peerless Tang Gate", "Covering the Sky" and "Dragon Family", are all completed by a team with rich experience in domestic animation production.
In addition, high-quality anime content has improved the aesthetic level of the audience, and the audience will also expect more high-quality content. This makes the Guoman industry not only continue to improve the production level of established genres and theme animations, but also to explore animation works with diverse themes and narrative differences. For example, the new work to be broadcast, the apocalyptic theme "Starting from the Red Moon", the Cthulhu style Western fantasy theme "The Master of Mystery" and other works, is Tencent**'s new attempt to broaden the theme and narrative expression of Guoman, which is also the road that the domestic animation market must stick to.