I don't know when nut consumption seems to have become our daily consumption. According to iiMedia Research, nut products rank first in the type of gift given by consumers in China's New Year gift boxes in 2023 (55%), not only that, but more than 50% of the young consumers surveyed have purchased nuts more than once a week, with a single consumption amount of more than 100 yuan. The consumption of nut products has gradually expanded from specific scenarios such as festivals and gifts to daily scenes such as nutritious breakfast, after-tea and dinner, afternoon tea, travel, fitness energy supplementation and even pleasant mood. Due to the different preferences of consumers for the type, specification and packaging of nut products in different scenarios, the traditional nuts with a single flavor and variety can gradually not fully meet the needs of consumers. The changes in the nut consumption market have driven the common growth of supply and demand in the domestic nut industry, and the daily consumption trend has also made the trend of demand diversification gradually become the mainstream of the market.
As a leading brand of casual snacks in China, Baicaowei has insight into these problems, for example, in response to the needs of family sharing, Baicaowei has launched canned nuts, which are better stored and easy to take, and are suitable for family members to enjoy together on the coffee table. The products packaged in small bags are easy to carry, and are more suitable for camping, fitness or breakfast to replenish energy;According to different gift needs, Baicaowei has also launched different nut gift boxes, including but not limited to the "New Year's Taste" series of nut gift boxes suitable for the Chinese New Year, and the "Super Like You" gift bags suitable for Valentine's Day, etc., which have both edible value and social attributes to meet consumers' needs for snack consumption in different scenarios.
In addition, among the five major trends of food consumption, pleasing oneself has become the driving force of new consumption, and it is also a new feature of nut consumption. "Generation Z" has become the main force of consumption, paying more attention to enjoying life, taking pleasing themselves, pursuing quality, and improving happiness as the core of consumption, leading the new vitality and new direction of food consumption. For them, buying nuts is not only to meet the practical needs of food, but also to pay more attention to personalization and additional emotional value expression, and spending money for self-satisfaction has also become a new consumption logic in the nut industry. To this end, Baicaowei continues to penetrate into the position of young consumers and lead the trend of healthy diet and sports for consumers. In April this year, Baicaowei and lululemon jointly held offline running and yoga activities, jointly advocating the concept of quality and healthy life, which is deeply loved by young people.
While paying attention to the different needs of consumers, Baicaowei has never given up the pursuit of product quality. The "Original Flavor Zhenguo" series of products launched by Baicaowei are the best nut products for consumers to provide consumers with higher quality and healthier nut products by searching for high-quality production areas around the world, selecting high-quality large fruits, using natural flavor formulas, and double "lock freshness" with dry and wet separation.