As one of the most influential social e-commerce platforms in China, Xiaohongshu has attracted a large number of consumers with its authentic and valuable user notes. In the past two years, both large and small brands have been aiming at Xiaohongshu, an efficient content platform for planting grass, and this article will work with you to ** precautions for KOC paving evaluation notes on the Xiaohongshu platform in the future.
1. Analyze products from multiple angles
1. Cost-effective.
Cost-effective products are often more popular with consumers, and they can be compared with multiple products of the same type during the evaluation process to analyze their advantages.
2. Audience.
Determine the audience according to the characteristics of the product and the scope of use, so that you can also summarize the targeted opinions more comprehensively.
3. Appearance design.
The packaging, color, size, and material of the product will affect consumers' purchase decisions, and at the same time, combined with the display of the best products, users can feel the characteristics of the product more intuitively.
Second, the main focus is real
1. The persona is real, the experience is real, and the trust is established with the user
2. Reduce the proportion of professional explanations such as efficacy and ingredients, and focus on real experience and practical operation
3. Vertical evaluation;
4. Pay attention to "use first and then test", and refuse to "test by business";
Case Study: Beauty.
Gastronomy. 
Digital. 
3. Summary of the evaluation
It is recommended to end with exhortation, because the goal in the first phase of the evaluation is to get more users to buy a certain product, so bloggers need to naturally persuade users excessively.
In addition, it can also increase the interaction of notes, allowing users to raise more opinions or questions in the comment area, increasing the participation of readers and increasing the popularity of notes.
When writing notes, you should also be sincere, and use vivid language to describe the characteristics of the product, so that readers can feel your sincerity and enthusiasm.
In short, the fans are real, the characters are real, the traffic is real, the cost performance is low, it is easy to establish trust with users, and from the aspects that users care about, you will let your notes reach more accurate people.