Aier Ophthalmology, Failed Crisis PR

Mondo Health Updated on 2024-01-31

Recently, Guangxi Guigang Aier ophthalmologist".Punch the patient in the head on the operating table**"Aroused the attention of the doctor, there was a serious problem with the doctor's medical ethics, and in this crisis public relations, Aier Ophthalmology's performance was indeed not so outstanding.

After the ** was widely disseminated, on December 20, Guigang Aier Ophthalmology issued its first statement, and the important information is as follows.

*The publisher is the director of the emergency department of Wuhan Central Hospital, and it is strange that many people ignore thisThe doctor in Guigang, Guangxi, beat people, why is it the doctor in Wuhan, Hubei?

Even if the peers are enemies, the two are too far apart.

In addition, the incident occurred on December 12, 2019, which is actually 4 years ago, so why do you want to bring up the old story again?What is the purpose of fried cold rice?

What's even more bizarre is that in the statement, the doctor's beating is described as "".To avoid the danger of the patient, the patient should be reminded of the hammer pressure in an emergencyPlease note that the action of the Chinese medicine doctor was obviously a thrashing, but it was said in the statement".Hammer pressingIt is the first time I have seen the word hammer press appear in an official document, which is the first of Guigang Aier Ophthalmology.

Even though the doctor's actions are "well-intentioned", the postoperative patient still has misunderstandings, what is going on?Kindness as a donkey's liver and lungs?

So, under the patient communication and explanation of the surgeon (the beater), the two sides eliminated the misunderstanding and reached an understandingIt is understanding, not understandingOriginally, the doctor was well-intentioned, and there was no understandingAfter the explanation, it should be understood.

Obviously, the patient's condition is worse and the misunderstanding is deep, otherwise he would not have found a doctor specifically after the operation.

This statement can be said to be full of loopholes, but any normal person can see that the surgeon is emotionally out of control and hit someone, otherwise how could the patient have a misunderstanding after surgery?

It must have been very heavy and excessive, and the patient's family must not have seen the operation back then**, otherwise it is estimated that it is difficult to understand.

The only highlight of Guigang Aier Ophthalmology's statement is that it mentions ".Accept the supervision of all walks of life with an open mind and continuously improve the workThe attitude is good, but they completely misunderstand the demands of netizens.

The majority of netizens don't want to see how you improve your work, but want to know how to deal with the beating doctor, and it is obviously impossible to dismiss netizens with just one statement, and just want to calm things down.

Could it be that beating people is really justified?Not to mention the fact that it is the doctor who hits the patient.

A few hours later, the headquarters of Aier Ophthalmology, which realized that the situation was wrong, quickly sent a message, saying that an investigation team had been established, and the style was a bit like the Commission for Discipline Inspection at this time.

Miraculously, the day after Guigang Aier Ophthalmology issued a statement, the group headquarters also issued a statement.

Compared with the previous one, the group's statement is more informative and more intensively processed.

It turned out that the patient was an 82-year-old Zhuang grandfather who did not understand Mandarin very well, and there was a problem in communication between doctors and patients. In the statement, the hammer press was replaced with ".Rough treatmentThe hospital not only explained to the patient and his family, but also apologized, so he was forgiven.

Comparing the two statements, the latter is obviously more in line with the actual situation, of course, it is still unlikely that patients and their families will see the surveillance video, and if there is this video, they can claim for compensation.

Next is dry goods, the CEO of the hospital involved was dismissed, the director was suspended, and it is worth mentioning that the suspended director is the surgeon who beat people four years ago, which is not difficult to understand why the first statement appeared "hammer pressure".

When the dean reviewed the statement, he glorified his beating behavior, and openly called it hammering, and I didn't know what kind of medical term it was, which was really funny.

The statement of the group headquarters also pointed out that there are other serious violations of the group's regulations in Guigang Aier Ophthalmology

Holiday condolencesThe suspicion is very big, and the good thing to say is to contact feelings, and it is no different from bribery to say it directly, but the condolences of contact feelings should be common among subsidiaries around the country, not an exception.

There is also a suspicion, mentioned at the beginning of the article, the first statement mentioned that the first statement mentioned that the first person who issued ** was the director of the emergency department of Wuhan Central Hospital, but in the second statement, it did not mention this matter.

One in Guangxi and one in Wuhan;One is a private ophthalmology, and the other is a public top three, which are completely unrelated to each other, why did Ai beat people by Aier Ophthalmologists four years ago?

Through the analysis of the known information, whether it is the Mid-Autumn Festival outreach list or the director of the emergency department of Wuhan Central Hospital, there are still untold stories hidden in them, and the actual situation is more complicated than what is seen. The event is not over, and more information will be presented to you in different ways in the future, so wait and see.

At present, there are many disputes surrounding Aier Ophthalmology, and its crisis public relations has not been successful.

Finish.

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