On December 1, under the guidance of the Shenzhen Municipal Bureau of Culture, Radio, Television, Tourism and Sports, supported by the Bureau of Culture, Radio, Television, Tourism and Sports of Nanshan District, Shenzhen, co-sponsored by Sinovac Service and Shenzhen Internet Culture Market Association, and co-organized by Game Gyro and Dataeye, the Digital Creative Overseas Forum and Game Overseas Service Month was successfully held at the International Conference Center of Kexing Science Park in Nanshan District.
Xiong Dechang, Director of the Cultural Industry Development Department of Shenzhen Culture, Radio, Television, Tourism and Sports Bureau, Gao Rong, Deputy Director of the Cultural Industry Development Department of Shenzhen Culture, Radio, Television, Tourism and Sports Bureau, He Haihui, Director of Cultural Industry Center of Nanshan District Culture, Radio, Television, Tourism and Sports Bureau, and Chen Qinglan, Deputy General Manager of Kexing Service, attended the forum, and more than 100 enterprise representatives also actively participated in the event. At the forum, the unveiling ceremony of the game e-sports service center was held, the game overseas service plan was released, the game overseas service month was launched, and the guest representatives of overseas enterprises were invited to bring keynote speeches and roundtable dialogues from different angles to jointly win under the new pattern of digital creativity going overseas.
Group photo of the event At the event site, Liu Hongbang, executive chairman of Shenzhen Internet Culture Market Association, extended a warm welcome to the guests and business representatives attending the event in his speech, and proposed that more and more Shenzhen digital creative and game companies will vigorously invest in overseas markets to seek broader development space and more business opportunities. Improve China's cultural soft power and international image, and then emphasize that the Future Association will be guided by the new development concept, strengthen cultural self-confidence, and actively advocate the industry to tell Chinese stories and spread Chinese voices with the help of digital creative carriers, and display China's excellent cultural heritage and modern scientific and technological innovation achievements.
Liu Hongbang, Executive Chairman of Shenzhen Internet Culture Market Association, delivered a speech.
Subsequently, the unveiling ceremony of the game e-sports service center was held at the forum. In order to promote the industrial agglomeration of Shenzhen's digital creative industry and game industry and promote high-quality development, better promote the development of Shenzhen's game and e-sports industry, and enhance the influence and competitiveness of Shenzhen's e-sports industry and even the digital creative industry, the game e-sports service center jointly built by Sinovac Service and Shenzhen Internet Culture Market Association and landed in Kexing Science Park, Xiong Dechang, Director of the Cultural Industry Development Department of Shenzhen Culture, Radio, Television, Tourism and Sports Bureau, He Haihui, Director of the Cultural Industry Center of Nanshan District Culture, Radio, Television, Tourism and Sports Bureau, Chen Qinglan, Deputy General Manager of Kexing Service, and Liu Hongbang, Executive Chairman of Shenzhen Internet Culture Market Association, jointly unveiled the plaque。 At the forum, the game overseas service plan was also released, and the game overseas service month was launched, which received a warm response from the on-site enterprises.
Unveiling ceremony. Wang Xiangbin, CEO of DataEye, shared industry trends and insights in his speech on the theme of 2023 game going overseas industry trends, and proposed that games should understand the local situation when going overseas, and enterprises are facing difficulties such as information asymmetry and incomplete grasp of the situation. He believes that "the humanity of global players is universal" and "human nature is the bottom, the core, and the most critical factor", so to promote the game to go overseas "localization is not the core, human nature is".
Xiangbin Wang, CEO of DataEye
Su Qiang, Operations Director of Huya Nimo TV, delivered a keynote speech on overseas game live streaming and game ecological construction, and analyzed how Huya Nimo TV took Vietnam as an example based on localized marketing ideas.
Su Qiang, Director of Operations of Huya Nimo TV.
Zhong Weihua, Senior Solution Architect of Tencent Cloud, based on Tencent Game Cloud's case practices and solutions, introduced how to make game R&A and operation and maintenance easier through specific cases.
Zhong Weihua, Senior Solution Architect, Tencent Cloud
Du Ruixing, Product Director of Feishu SinoTrust, started with the theme of skillfully using SaaS tools to help increase game purchases, and introduced how to achieve customer acquisition growth with the help of marketing growth SaaS tool - Keybid.
Feishu Shennuo Product Director Du Ruixing.
Zhao Zhijie, CTO of Rayvision Technology, shared how real-time cloud rendering can help the innovation and development of the metaverse, and demonstrated 3DCAT's real-time cloud rendering platform technology on the spot.
Zhijie Zhao, CTO of Ruiyun Technology
Mr. Zhu Junchao, founding partner of Kenting Law Firm and head of the Innoelson legal team, shared the legal red line of games going overseas, introduced how to comply with the law and its necessity from different countries, platforms, entities, etc., and provided practical suggestions for the participants.
Zhu Junchao, partner of Kenting Law Firm and head of the team of Innoelson lawyers.
At the end of the forum, a roundtable dialogue was held, and four guests were invited, including Liu Zun, head of DataEye Research Institute, Wang Zilei, CEO of Tianfu Technology, Xu Hechen, head of Roblox South China, and Wang Xiaomin, Shanghai Huiye (Shenzhen) Law Firm, to jointly discuss "How to Successfully Cultivate and Break Through Under the New Pattern of Games Going Overseas".in-depth analysis of the theme.
Roundtable Dialogue Sinovac Services is committed to building a science and technology innovation community with innovative vitality, closely focusing on Shenzhen's "20+8" industry, promoting the development and innovation of digital creative products, and pushing the digital creative industry to a new height.