As an internationally renowned tire brand, Goodyear is world-renowned for its excellent quality and continuous innovation. Today, Goodyear celebrates its 125th anniversary. Over the past 100 years, Goodyear has always been based on user needs, and through continuous technological exploration and innovation, it has played an important role in the development of tire technology and promoting mobility, setting a good example for the industry and bringing users a more comfortable, intelligent and safe travel experience.
Insisting on technological exploration and innovation, Goodyear continues to improve its product matrix
Since the establishment of the brand, Goodyear has always been committed to developing and providing users with cutting-edge products and services to meet the diverse needs of consumers in mobility. For example, aquatred tires designed for wet and slippery roads provide high-performance traction on both wet and dry roadsThe air-flat tires launched can continue to drive at a maximum speed of 80km h after being punctured, avoiding the risk of losing control of the car after a punctureThere are also three-chamber concept tires launched by Goodyear, which can adjust the three states according to road conditions to enhance the driving experienceRecharge capsule rejuvenates the tire, and greatly simplifies the tire replacement process through the black technology of tread regeneration, ......
Another example is the Goodyear Eagle Run F1 series tires with Eagle Claw Grip Technology, which are very stable in acceleration, braking and handlingIn addition, Goodyear has always been based on the actual needs of users, and has provided users with a wealth of choices by taking into account the driving experience.
This year, on the occasion of the brand's 125th anniversary, Goodyear also produced custom tires for the Lancia brand's new concept car, the Lancia Pu+RA HPE, which seamlessly integrates all tire components, including the carcass and rims, to enhance aesthetics and performance.
To practice sustainable development, Goodyear uses technology to help protect the environment
While constantly exploring technological innovation, R&D and production of a variety of products, Goodyear is also committed to the cause of environmental protection.
In recent years, Goodyear Tire has introduced tires with up to 70% and 90% sustainable content, and plans to launch the industry's first 100% sustainable material tire by 2030. Sustainable materials are defined as bio-based, renewable, ** materials, or materials that can be used or contribute to other sustainable practices to conserve resources or reduce emissions, such as Goodyear's 90% sustainable content demonstration tires, which use sustainable materials such as carbon black, soybean oil, silica and polyester.
In some of Goodyear's current product lines, there are also a number of tires that have been converted to sustainable materials. Today, soybean oil is used in eight product lines and some racing tires. In addition, the use of RHA silica in Goodyear's product range has more than doubled since 2018.
It is believed that with the gradual entry of tires containing sustainable materials into the market, it will provide ideas for the sustainable development of more tire companies while saving fuel, reducing carbon emissions, and practicing sustainable development.
As a world-renowned tire brand, Goodyear has set up 57 related organizations in 23 countries so far, and its business scope covers many countries around the world.