Following Zhu Huarong, chairman of Changan Automobile, who also served as chairman of AVATR Technology, Changan Deep Blue Automobile also ushered in major personnel adjustments. On December 27, the auto headline reporter learned from relevant channels that Wang Jun, president of Changan Automobile, will concurrently serve as the chairman of Deep Blue Automobile. Deng Chenghao, vice president of Changan Automobile, succeeded as CEO of Deep Blue Automobile.
Wang Jun, president of Changan Automobile, will also serve as chairman of Deep Blue Automobile.
Deng Chenghao, vice president of Changan Automobile, succeeded as CEO of Deep Blue Automobile.
The chairman and president of Changan Automobile took over AVATR and Shenlan Automobile respectively, which means that Changan will promote the "Shangri-La" new energy development plan and accelerate the transformation into an intelligent low-carbon travel technology company, and Shenlan Automobile will shoulder the important task of group transformation.
Since the launch of its first product, Deep Blue SL03, in late July 2022, Deep Blue Automobile has built two models, SL03 SL03i and S7 S7i. In 14 months, 107,590 Super Range Extension products of Deep Blue Automobile were delivered, and the cumulative sales of the brand have exceeded 100,000 units, refreshing the sales speed of independent new energy brands. In November 2023, Deep Blue delivered 16,157 vehicles.
In the overseas market, Deep Blue has also carried out a synchronous layout. Not long ago, Deep Blue S7 and L07 were officially unveiled in Thailand, announcing that they would successively introduce 15 new energy products to the Thai market.
On the same day, Deng Chenghao, CEO of Shenlan Automobile, said on social platforms, "This is an important step in Shenlan's globalization journey, and it will also be a milestone for Shenlan to expand overseas markets." At the same time, he also revealed that Deep Blue Auto will launch two new models in 2024, and the global sales target for next year is 450,000 units.
At the same time, Deep Blue Automobile has also carried out a global layout in technology research and development companies. It is understood that it has a total of 56 laboratories and 300 sets of new energy professional equipment in the world, and has established a "four countries and five places" R&D layout in Chongqing, Nanjing, Turin, Italy, Birmingham, England and Detroit, USA.
With the implementation of this personnel appointment, Wang Jun, who promotes the construction of new energy and new ecology within Changan Automobile, and Deng Chenghao, the youngest vice president representing the brand vitality and the spirit of breaking through challenges and opening up the corporate culture, will serve as the chairman and president of Shenlan respectively, which will bring the power of "new" to Shenlan Automobile.
For Deep Blue Automobile, Changan Automobile will also fully support the continuous development and growth of the Deep Blue brand in a more comprehensive way, and give all-round support in terms of strategy, talents, R&D, infrastructure, high-level time and other resources and operation system mechanisms, so as to help Deep Blue Automobile maintain its leading position in the more fierce competition in the future.