Dongfang Selection fell into a "**-like crisis"Dongfang Selection's official Douyin account updated its profile in the early morning, announcing that it would be temporarily suspended on the same day. This move has sparked a lot of attention and heated discussions. According to statistics, the number of fans of Dongfang Selection has recently decreased by more than 2 million, from the previous 31.16 million to the current 10,000.
At the same time, the number of fans of anchor Dong Yuhui has increased significantly, and has now reached 16.7 million, an increase of 5 million from before the incident. The share price of Dongfang Selection also suffered a heavy blow, and as of the end of the day, it fell by 558%, the weekly decline was close to 22%, and the total market value shrank to 266HK$4.4 billion.
In this turmoil, Dongfang Selection thought about it behind closed doors and announced the suspension of broadcasting. They updated their profile on their official Douyin account, expressing their apologies to their fans and promising to seriously review their problems. Mr. Yu also led everyone to review and promise to improve in the live broadcast.
Despite the increase in the number of fans who have taken the pass, Dongfang Selection is still grateful to those fans who are supportive and tolerant. However, some of the anchor Tianquan's remarks once again sparked heated discussions among netizens. In a live broadcast, Tianquan imitated Sun Dongxu, the CEO of Dongfang Selection, and dropped his mobile phone and made some controversial remarks.
These words are considered to be provoking fans, causing fans to take them off one after another, and in just one live broadcast, Dongfang Selection lost 10,000 fans. Netizens began to question whether Dongfang Selection had forgotten its original intention. In addition, rumors about Dong Yuhui have also attracted some attention. Some netizens rumored that a company executive went to Shaanxi to recruit Dong Yuhui, and the conversation went smoothly.
However, Dong Yuhui himself said that these rumors are not true, and he has not contacted any company at present. Luo Yonghao also made remarks related to this incident on social **, expressing his understanding and support for young people.
In response to the "Daily Economic News", Dongfang Selection said that the recent outbreak of ** has exposed the conflict between their two models: the Internet celebrity model and the product route. They will stick to the product line and respond to the doubts of the outside world. This turmoil is undoubtedly a huge challenge for Dongfang Selection.
They need to take a hard look at their own problems and re-examine their development model in order to regain their momentum and win back the trust of their fans.