Changan Automobile's new energy transformation has accelerated, and Deep Blue Automobile has ushered in personnel adjustments.
On December 27, a reporter from Times Weekly learned from Changan Automobile (000625) that Wang Jun, president of Changan Automobile, will concurrently serve as the chairman of Deep Blue Automobile, and Deng Chenghao, vice president of Changan Automobile, will continue to serve as general manager of Deep Blue Automobile.
The relevant person in charge of Changan Automobile told the Times Weekly reporter that the personnel change is the adjustment of the leadership in charge of the business sector, and Zhu Huarong, chairman of Changan Automobile, has also served as the chairman of AVATAR. It can be seen from this that Changan Automobile attaches great importance to AVATR and Deep Blue Automobile.
Previously, Wang Xiaofei, vice president of Changan Automobile and chairman of Shenlan Automobile, also joined the AVATR system and will assist Zhu Huarong in business operation, major project promotion, and key business operations.
Deep Blue Automobile and AVATR are both new energy brands of Changan Automobile, Deep Blue Automobile focuses on extended-range models and positions itself in the mass market, while AVATR focuses on the high-end pure electric market.
In 2023, the sales performance of Deep Blue cars is remarkable. As of September 2023, the cumulative delivery of Deep Blue Automobile has exceeded 100,000 units. As of November 2023, the delivery volume of the Deep Blue S7 has exceeded 50,000 units.
Zhang Junyi, a person in the automotive industry, told the Times Weekly reporter that the personnel adjustment may have little impact on the sales of Deep Blue Automobile, and it is uncertain or which new models will be launched.
Source: Zhiji Auto's official Weibo.
Or make up for the shortcomings of dark blue.
Wang Jun can be called a car man with a product background, and has rich experience in product planning, research and development, and sales. Born in 1972, he has served as Assistant to the President of Changan Automobile and General Manager of Changan Automobile Sales, Secretary of the Party Committee, Deputy General Manager and General Manager of the Commercial Vehicle Division, and Vice President of Changan Automobile.
In 2015, when Wang Jun was the vice president of Changan Automobile, he said that it was necessary to shift from pure product-oriented to customer-service-oriented, and the future would be an ecology that grows and coexists with customers. Success or failure is no longer judged by sales, although high sales mean that the number of users is increasing, but more importantly, how many customers can stay.
The UNI series is the product of Changan Automobile's user-oriented thinking. After studying the first users of UNI-T, Wang Jun once believed that in order to label and model the UNI series, it is not possible to retain them by product strategy alone.
At the 2020 Guangzhou Auto Show, Changan Automobile officially released the UNI Planet Growth Plan, where users can actively define product functions on UNI Planet, complete daily maintenance online, and directly "brush the car" payment at parking lots and gas stations.
In 2021, Changan Automobile will improve its service capabilities around the whole life cycle of "repair and repair for trading" to meet the different needs of customers in different scenarios. Wang Jun once said that the "New Automobiles, New Ecology" strategy released by Changan Automobile in 2021 clearly proposes to add new experiences with new services, and "UNI Service" is a new service format that seamlessly connects online and offline, bringing a warm, personalized and unexpected service experience to more than 20 million users of Changan Automobile.
Thanks to the blessing of the UNI Planet Growth Plan, in 2021, the sales volume of the UNI series**, with annual sales exceeding 120,000 units.
In 2023, Changan Automobile will continue to adhere to the user-centric. Changan Automobile mentioned in its 2023 semi-annual report that during the reporting period, Changan Automobile adhered to the user-centric and product-oriented line, vigorously promoted new marketing reforms, realized the direct data connection management of thousands of stores of passenger cars, lumin and Kaicheng, and implemented the reform of the new marketing channel model in an orderly manner.
And user service is precisely the shortcoming of Deep Blue Automobile. In November 2023, after the launch of the dark blue S7i version with stronger intelligent driving functions, the old owners of the dark blue S7 felt that they had been seriously "stabbed in the back", and the price of the S7i was only 1 more than that of the same version of the S750,000 yuan, but equipped with Deepal AD high-end intelligent driving assistance system and the new Deepal OS 20 car machine system.
Source: Zhiji Auto's official Weibo.
Accelerate to hit the target of 450,000 units.
The personnel adjustment of Deep Blue Automobile may provide a boost to the sales target of 450,000 units in 2024.
Previously, Deng Chenghao revealed through his personal Weibo that Deep Blue will accelerate its expansion into the ASEAN and European markets next. "Next year, I have set a global target of 450,000 with my team, and I also revealed that Deep Blue will have two new products to be launched on the market. ”
Deep Blue Automobile's overseas operation has begun. In November 2023, the 40th Thailand International Automobile Expo opened in Bangkok, and Deep Blue Automobile participated in the exhibition with two overseas versions of right-hand drive models, Deepal L07 and Deepal S07, and announced the official launch in the Thai market, which marked a key step in the globalization strategy of Deep Blue Automobile.
The reason why Deep Blue Automobile chose Thailand as the "bridgehead" to go to sea is first of all due to the fierce competition of domestic new energy vehicles, which is already in a red sea, and the main engine factory is bound to find new markets. Secondly, Thailand has a large subsidy for new energy vehicles, including a series of measures such as tax reduction subsidies for electric vehicles and tariff exemptions. In addition, Thailand is the second largest economy in Southeast Asia, and the market prospect is relatively broad.
However, compared with the overseas market, Deep Blue Auto needs to put in more effort in the domestic market.
Although as of September 2023, the cumulative delivery of Deep Blue Automobile has exceeded 100,000 units, there is still a large gap from the sales target of 400,000 units in 2023.
What's more, Deep Blue Automobile's leading position in the field of extended-range electric vehicles has also been challenged. In the August 2023 retail sales list of extended-range electric vehicles below 300,000 yuan in the Chinese market announced by Knowing Chedi, Deep Blue S7 ranked first. However, starting from October 2023, Deep Blue S7 has been overtaken by M7 and Leap C11 for two consecutive months, and can only be ranked third.
In terms of overall sales, the dark blue S7 is also at a disadvantage in the showdown of competing products.
Starting from July 2023, the monthly sales of the dark blue S7's competitor Song Plus Champion Edition will continue to rise, reaching 4140,000 units. And dark blue S7 except for the sales of more than 10,000 in August, the rest of the months are in.
Seven or eight thousand or so.
With only a few days to go until 2024, Deep Blue Automobile, which has high hopes from Changan Automobile, will soon usher in the market test of whether it can make up for its shortcomings and achieve the goal of 450,000 units under the leadership of Wang Jun and Deng Chenghao, the new CP.
Source: Zhiji Auto's official Weibo.
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