With the continuous advancement of science and technology and the popularization of the Internet, community business is also undergoing a profound change. In this process, as an emerging sales channel, community ** mini programs are gradually becoming the new favorite of community commerce. This article will provide an in-depth look at the community Mini Program from the following aspects.
1. The development background and current situation of the community's ** Mini Program.
1.Development Background.
In recent years, with the rapid development of the mobile Internet, WeChat Mini Programs have been loved by users for their convenience, ease of use and efficiency. At the same time, with the rise of the community economy, people pay more and more attention to the consumer experience and service quality in the community. In this context, the community ** mini program came into being, bringing new development opportunities for community business.
2.Analysis of the current situation.
At present, community mini programs have become a very popular community business model. According to statistics, by the end of 2020, there were more than 30,000 community enterprises across the country, covering large, medium and small cities across the country. Among them, community** platforms focusing on fresh fruits and vegetables occupy a dominant position, such as Daily Youxian and Meituan Preferred. In addition, some traditional retail enterprises and e-commerce platforms have also begun to set foot in the community ** field, such as Alibaba's Hema Xiansheng, JD Daojia, etc.
2. Advantages and characteristics of community ** Mini Programs.
1.Advantage. 1) Low cost and high efficiency: Compared with traditional offline physical stores, community ** mini programs can greatly reduce the operating costs of enterprises, including rent, manpower and other expenses. At the same time, due to the use of online ordering, offline self-pickup or distribution, the logistics efficiency is improved and the cost of intermediate links is reduced.
2) Precision marketing: Through big data and artificial intelligence technology, community ** mini programs can realize functions such as user portraits and accurate recommendations, helping enterprises better understand consumer needs and improve sales conversion rates.
3) Community effect: The community ** mini program makes full use of the power of social networks to stimulate consumers' desire to buy and form a good word-of-mouth communication effect through grouping, bargaining, etc.
2.Peculiarity. 1) Convenient and fast: Users can complete the whole process of product purchase and payment through their mobile phones, which is not limited by time and place, which greatly improves the shopping experience.
2) Diversified choices: The community** mini program provides a rich variety of products, covering daily necessities, fresh food, household products and other categories, to meet the needs of different consumers.
3) Strong interactivity: Through sharing, commenting, liking and other functions, the community ** mini program enhances the interaction between users, which is conducive to the formation of a stable customer group.
3. Application cases of community ** mini programs.
1.Daily freshness.
Daily Youxian is one of the leading community ** platforms in China, mainly engaged in fresh fruits and vegetables. Its applet integrates many functions such as placing orders, checking inventory in real time, and making appointments for delivery, which are deeply loved by consumers.
2.Meituan Preferred.
Meituan Preferred is a community** mini program under Meituan Dianping, focusing on local life services, including catering, entertainment, beauty salons and other fields. With Meituan's strong brand influence and user base, Meituan Optimal quickly gained market share.
Fourth, the future development trend of community ** Mini Programs.
1.Online and offline: In the future, the community** Mini Program will pay more attention to the integration of online and offline, improve the user experience through intelligent means, and achieve seamless docking.
2.Diversified layout: The community** mini program will continue to expand its business areas, not only limited to fresh fruits and vegetables, but also more life service products.
3.Community e-commerce: With the further development of community commerce, community mini programs will become an important force to promote the process of community e-commerce.
V. Conclusion. In general, as a new channel for community business, community mini programs have huge development potential and broad market prospects. In the future, the community ** Mini Program will further give full play to its own advantages and promote the prosperity and development of community business.