Social selling is a marketing and sales model that integrates the system, individuals and organizations, and for enterprises and sales individuals, doing this well is first to understand and then practice. RecentlySocialSelling 1+5+1 Party**In the series, we will systematically explain it.
This article will focus on:1+5+1 square**The first "1" in : basic thinking on social selling.
Every sale is a micro-marketerCompared with other marketing and sales models, one of the characteristics of social selling is decentralization. In the past, many marketing methods were centralized, using an official master account to promote and attract traffic. Although the value of the official brand and effect is realized, it cannot avoid the shortcomings of reach and the number of content. Social selling goes the opposite way and places more emphasis on decentralized marketing. Through the joint action of countless sales personal accounts, the effect of the assembly and impact of thousands of troops has been exerted, so that the number and scope of brands and products on the entire social media social platform are more and wider. 
At the same time, the cognition and practice of each sales individual. The value of social selling is to empower sales individuals with cognition and systems to enhance their self-expansion capabilities, so that every salesperson can become a micro-marketer. Therefore, both enterprise organizations and sales individuals need to establish basic cognition of social selling, understand operational thinking, sales IP, social media search & listening, content creation, social interaction conversion, process measurement, and efficient tools.